Published on March 13, 2014
Diamond Ring Road/ Diamond Circle Elena Martínez Pérez
The idea • 2006 by Kaldbaks-kot and North Sailing. • Diamond Ring Road is a Nature-Based initiative which aim was to enlarge the stay of tourists who, originally would travel to the region to visit Dettifoss, Ásbyrgy and Mývatn, as well as to set Húsavík as the main base of tourism in Þingeyarsyrlur. • Or: putting in order actors (tourist, offer, nature, etc.) and relations between them to optimize results. “A tourism product can be almost anything that provokes human curiosity and as long as that “anything” is named, described, priced and offered” Ateljevic and Li
The pioneers • Kalbaks-kott • North- Sailing “ Innovation is not a single action but a total process of interrelated sub-processes” (Trott, 1998)
Kaldbaks-kott “Get things done”
Network evolution Beginning Now Social network: “set of actors (individuals and organizations) and a set of linkages between those actors” (Brass, 1992)
And now… • Husavikurstofa: – Private- public initiative. Which objective is to plan the tourist industry in the town. – Last year, they took Diamond Ring Road as part of their project. • Diamond Circle Society – NGO who works to promote and protect the Diamond Circle (e.g. Diamond Ring Road) and surroundings. Board Members: Kaldbakskott, Húsavík Hotels and Husavikurstofa.
-4 days proposed stay with everyday trips to the different diamonds of the region. -Initiative pushed and supported by many individuals/ entrepreneurs in the whole region. “Social Capital: Tangible and virtual resources that facilitate actors attainment of goals and that accrue to actors through social structure” Thornton et al., 2011
Tourism in the region 0 50000 100000 150000 200000 250000 300000 Gistinætur 0 20000 40000 60000 80000 100000 120000 140000 160000 180000 Gestakomur Tourism in Þingeyarsyrlur evolves similar to tourism in the rest of iceland -2% 0% 2% 4% 6% 8% 10% 12% 14% 16% 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Total Iceland Northeast
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