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DFW SEO Meetup 3-11-2014

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Information about DFW SEO Meetup 3-11-2014
Marketing

Published on March 13, 2014

Author: pokersteve786

Source: slideshare.net

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Tools to Speed Up Your SEO Efforts Minh Nguyen Vice President of Search, WrightIMC March 11, 2014

Essentials • Analytics – Use data to drive decisions. • Microsoft Excel and/or Google Docs – Excel for Ninjas by Distilled – ExcelEverest.com • Staying Up-to-Date – Feedly • Google Algorithm/Updates • Search News • Forums – Meetups / Conferences

Keyword Research

My Go to Keyword Research Tools • AdWords Keyword Planner • SEMRush • Analytics / GWT • UberSuggest.org • Mergewords.com • Moz’s Keyword Difficulty Tool • Social media

Goals for Keyword Research • Site Structure • Money Terms • Content Ideas • Orphaned Keywords – Term(s) without a Targeted Page • Orphaned Pages – Targed Page(s) without a Keyword

Build a List Build a Master Keyword List

Keyword History - SEMRush Find keywords you lost in the past and get them back.

Competitive Data - SEMRush Don’t forget to enter in your competitor’s sites to see what they’re doing.

Find Ideas and Money Terms Filter keywords and find keywords that you rank in the top 20.

Find Ideas and Money Terms • Using Analytics Search • Regex Filter Using: – (who|what|when|why|where|how|?)

Find Ideas and Money Terms • Put competition, social sites and/or any industry related site into Google K/W Planner: • More Ideas on: http://www.advancedwebranking.com/blog/google- didnt-want-us-to-use-the-keyword-planner-this-way/

Find Ideas and Money Terms • Use FAQ, Social Media to Cull Ideas/Topics:

Tracking – Advanced Web Ranking • Accurate Ranking Data • Unlimited Keywords – May Need Proxy Servers • Additional Monitoring Tools • Analytics Integration • Extremely Affordable • Hands down the best rank tracking software out there

Get it Free http://www.advancedwebranking.com/special-offers.html • Lifetime License w/ 1 Year Updates • Write a Blog Post

Site Audits

Fundamentals • Establish a Baseline • Don’t rely just on Tools. Manually check: – Usability / User Experience – Accessibility – Compatibility – Structure • Competition • Formulate a Strategy

Data Gathering • Screaming Frog • Google Webmaster Tools • Moz • RavenTools

Use a Checklist • bit.ly/audit-checklist.

Link Research

Tools • Link Research Tools (LRT) – Strategy – Penalties – Missing Links – Competitive Link Building – 15+ Link Tools • Other Tools: – Majestic SEO (Deep dive of links) – Open Site Explorer (Quick and easy)

Quick Link Profile Link Profiles allows you to create baselines, assess the landscape and judge your competition.

Easy Competitive Link Building - LRT • Broken Pages on Your Site that has Links • Links that your competitors have that you don’t • Common Links shared between competitors • Find Where Your Competitors are Linking • Link Prospecting Tool • Find Best Pages to Get a Link From on a Site

Identify Bad Links - LRT

Local Citations • WhiteSpark Local Citation Finder

Local Citations • Getlisted.org • UBL.org • Yext.com

Content

Content Optimization • Moz • RavenTools • Copyscape

Content Optimization - Moz

Content Optimization - RavenTools

User Experience • User Behavior: Lucky Orange • Split Testing: Analytics • Readability: Flesch Score • User Testing: Minions | 4qsurvey.com • Scanible: – Headlines – Lists – Pictures

Campaign Management

RavenTools • Tracks Link Building Efforts • Baselines • Tasks • Documentation

Top Picks on a Budget • MajesticSEO: $50 / mo • Moz/RavenTools: $99 / mo • SEMRush: $70 / mo • Honorable Mentions: – Link Research Tools - $129 / mo – Advanced Web Rankings: “Free” | $99 (one time) – Whitespark Local Citation Finder: $20 / mo – Screaming Frog - $99 (one time)

Takeaways • Don’t rely on tools for everything • Do use tools on Competitors when you can. • Do find other creative ways to use the tools. • Do experiments and let data drive decisions.

Minh Nguyen minh.nguyen@wrightimc.com linkedin.com/in/MinhSNguyen

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