DFT KeyChallengesNicNewm an

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Product-Training-Manuals

Published on October 5, 2007

Author: Peppar

Source: authorstream.com

Slide1:  Key challenges for public broadcasters February 22nd 2006 Nic Newman | Head of Product Development and Technology Key challenges:  Key challenges Need for change – how worried should we be? Read/write web – responding to the participation challenge Audio video revolution – how do we respond? Mark Thompson:  Mark Thompson BBC Journalism is valued hugely:  BBC Journalism is valued hugely Research emphasised that audiences place “News” as the top valued programme type in terms of importance to the country Source: BBC Value Research, Human Capital/Martin Hamblin GFK, 2004 Overall reach is strong but falling among under 34s:  Overall reach is strong but falling among under 34s Weekly reach (%) of BBC News across TV, radio and online by age 15-34 All adults Source: PBTS, Seen/Heard BBC News Last Week Across the month: 97% Reach is falling in digital TV homes, especially for current affairs:  Reach is falling in digital TV homes, especially for current affairs Weekly reach (%) Source: BARB / BBC Analysis, Q2 2005 All individuals cumulative reach (15 mins) across BBC One, BBC Two, ITV1, Channel 4 & Five New audience research describes three types of news consumer:  New audience research describes three types of news consumer Three Core Groups Today, Traditionalists dominate:  Today, Traditionalists dominate ‘Traditionalists’ ‘Clickers and Flickers’ Approx nos of people ‘Level to which they embrace new technology’ ‘Mix and Matchers’ As take up of technology increases the balance will shift from traditionalists:  As take up of technology increases the balance will shift from traditionalists ‘Traditionalists’ ‘Clickers and Flickers’ Approx nos of people ‘Mix and Matchers’ ‘Level to which they embrace new technology’ Our audiences recognise a new world is emerging rapidly:  Our audiences recognise a new world is emerging rapidly Greater choice of platforms and providers Greater power to shape personal consumption around own lifestyle / behaviour Greater opportunity for involvement Greater ability to compare / contrast providers – less loyalty We are highly thought of but they want change:  We are highly thought of but they want change Slide12:  Others are already there Fear is that we will lose out to the technology gatekeepers:  Fear is that we will lose out to the technology gatekeepers Should we really be worried?:  Should we really be worried? news It’s “1 in 4.8 billion”:  It’s “1 in 4.8 billion” It’s “1 in 4.8 billion”:  It’s “1 in 4.8 billion” But increasing need to satisfy shareholders may change things:  But increasing need to satisfy shareholders may change things I’m an optimist:  I’m an optimist It’s the content that still counts:  It’s the content that still counts “The value of news content will outweigh the broadcast, print and even online "containers," that the industry produced during the first phase of the new media revolution. “ – Tom Curley, AP CEO But the content alone is not enough …. Challenge of participation:  Challenge of participation Always someone who knows more than you do … BBC and participation:  BBC and participation “I could hear them screaming and two village men came running to help but the floor split into two, leaving cracks in between and my wife's leg got stuck inside. My wife was pulling my daughter's skirt to keep her alive and away from the wave. We got out safely and went to Chennai, but it was a miraculous escape.” Rahul Thiagarajan, Chennai, India BBC and participation :  BBC and participation BBC and participation :  BBC and participation User Generated Content :  User Generated Content User Generated Content:  User Generated Content On July 7th 20,000 emails on the London Bombings, 1,000 images from the public 3,000 SMS text messages BBC and participation :  BBC and participation BBC and participation :  BBC and participation BBC and participation :  BBC and participation BBC and participation: Blogs:  BBC and participation: Blogs BBC and participation: Openness:  BBC and participation: Openness The most open and transparent news organisation in the world “Create a brilliant world class interactive website for open engagement with audiences in which editors and correspondents all actively participate with the public in discussion about our decisions and dilemmas” BBC Creative Futures: Dec 05 Other examples :  Other examples BBC and accessibility:  BBC and accessibility BBC and participation: Challenges ahead :  BBC and participation: Challenges ahead Involve our readers/users more Text, pictures and video Simple intefaces to allow users to send and interact Staff up to follow up and verify content Sharing the content across the BBC This complements and improves our work Opportunity not a threat! backstage.bbc.co.uk:  backstage.bbc.co.uk API :  API New tricks with our content:  New tricks with our content Creative Archive :  Creative Archive In video too…:  In video too… Audio video revolution:  Audio video revolution Audio video revolution:  Audio video revolution Ultimately the internet's going to be the most important medium we operate in and it's going to be an important way of delivering TV and radio. It already is ... New technology is transforming the TV industry, and broadcasters that don't embrace the internet may ultimately become extinct. Mark Thompson Observer Jan 2006 Audio video revolution:  Audio video revolution Once the BBC's TV channels are streamed live over the internet, its interactive media player will … allow viewers to save programmes and download the previous week's schedule, as well as access its extensive archive: Mark Thompson Observer Jan 2006 Opportunities and threats: Google Video:  Opportunities and threats: Google Video What’s going on … why 2006? :  What’s going on … why 2006? Industry ready (rights, independents etc) Consumers ready - primed by music on demand and already downloading video Technology is ready (broadband links, DRM, storage, wireless links PC and TV) Consumers love Video on Demand :  Consumers love Video on Demand 50% of viewing in Sky+ Homes is timeshifted IMP trial each person downloads 5 programmes a week Quality is improving Technology: Broadband pipes:  Technology: Broadband pipes 60% of the UK’s internet users are now on Broadband Average connection speed is now 1MB/sec BT becoming TV provider later in the year, Virgin and NTL about to merge. Convergence telephony and content BBC News video usage:  BBC News video usage Over 100% growth Dec 04 to Dec 05 Oil Fire: 525,808 uniques 1.8m hits 11/12/05 Airbus super jumbo launch: 413,162 unique users and 1.0m hits on 27/4/05 Shuttle landing: 403,887 unique users and 1.1m hits on 9/8/05 Bush clip of door exit: 385,147 unique users and 0.73 hits on 21/10/05 London bomber/Katrina: 370,581 unique users and 0.98m hits on 2/9/05 BBC Radio usage: Audio on demand :  BBC Radio usage: Audio on demand Radio player 1.2m unique users week Over 50% of BBC bandwidth taken by streaming radio Podcasts 500,000 a week and rising Video on demand: Web and IPTV :  Video on demand: Web and IPTV Selected programmes on web Download trials (g IMP, Vodcasting) Cable TV (Homechoice and others) IPTV (Media Centre) Video on demand: Web and IPTV :  Video on demand: Web and IPTV What is next ….:  What is next …. My BBC Player Integrated interface and standards for all audio and video on bbc.co.uk (incorporates News player, Sport player and radio player) Free Live TV on the internet (all channels) Free Downloads of all BBC TV and radio programmes (7 day catch up) International proposition too It is a big deal. It is costing millions of pounds and will drive the industry in the UK What is next ….:  What is next …. My BBC Player issues Cost – can we afford it? Quality – can the internet deliver it? What does this do to the way we produce programmes and channels? We don’t know all the answers … but we will work it out if we just get on with it 4 Themes going forward:  4 Themes going forward Digital Open Creative Simple That it ….:  That it …. Paving the way to the player: Audio video search:  Paving the way to the player: Audio video search End March 2006 Adding radio player search and tv programmes Iterate through to Player launch Issues around distribution:  Issues around distribution Currently we use the unicast model of streaming almost exclusively Cost increases linearly with consumption! Today our current video streaming infrastructure will support approximately 60,000 concurrent users for bbc.co.uk as a whole at 256kbit/sec in UK. There is a natural rate at which this infrastructure can be grown approx double capacity every 12 months Overflow can be taken by CDN provider Quality subject to Internet Congestion User must have good permanent connection to internet for duration of consumption BBC Users Issues around distribution:  Issues around distribution New ways of distributing content Multicasting New Multicast capacity for live TV within MyBBCPlayer ISP BBC ISP Users Users A glimpse into the future:  A glimpse into the future Media Is Mobile:  Media Is Mobile What excellence means to our audiences:  Accuracy Speed Trust Dialogue What excellence means to our audiences Personalised Continuous news is having an increasing impact on our reputation:  Continuous news is having an increasing impact on our reputation Audiences tell us at that our coverage of big news events, especially as they unfold, is increasingly shaping their view of BBC journalism. This means that our continuous news offerings are taking on a more central role in determining how BBC journalism is perceived.

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