Developing stories that stick -- @kennysmith in conjunction with @vergepipe_media

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Information about Developing stories that stick -- @kennysmith in conjunction with...
Education

Published on February 28, 2014

Author: KennySmith

Source: slideshare.net

Description

Integrating Social Media into your overall mix puts content at the forefront. Creating content that resonates and connects with donors and alumni has to be planned, interactive and meaningful. You have to think like a reporter, Public Relations pro, AND a marketer in order to develop a personality that is authentic, yet consistent with the institution’s goals. This session will guide you through cultivating better stories from prospects and donors and using those to expand your network.

Integrating Social Media into your overall mix puts content at the forefront. Creating that resonates and connects with donors and alumni has to be planned, interactive and meaningful. You have to think like a reporter, Public Relations pro, AND a marketer in order to develop a personality that is authentic, yet consistent with the nstitution’s igoals. This session will guide you through cultivating better stories from prospects and donors and using those to expand your network. DEVELOPING STORIES THAT STICK

@kennysmith INTEGRATING SOCIAL MEDIA INTO YOUR OVERALL MIX PUTS CONTENT AT THE FOREFRONT. CREATING CONTENT THAT RESONATES AND CONNECTS WITH DONORS AND ALUMNI HAS TO BE PLANNED, INTERACTIVE AND MEANINGFUL. YOU HAVE TO THINK LIKE A REPORTER, PUBLIC RELATIONS PRO, AND A MARKETER IN ORDER TO DEVELOP A PERSONALITY THAT IS AUTHENTIC, YET CONSISTENT WITH THE INSTITUTION’S GOALS.

cultivating better stories from prospects… connects with donors AND ALUMNI… planned, interactive and meaningful… content at the forefront…

SUBJECT MATTERS CULTIVATING BETTER STORIES

SHARED PLANNED ENTERPRISED DISTRIBUTION CHANNELS

PLANNED DISTRIBUTION UNIVERSITY, COLLEGE OR DEPARTMENT PUSHING INTERNALLY KNOWN FAR IN ADVANCE CHANNELS PREPPED, VETTED, SOURCES QUOTE, PHOTO

CREATED BY OTHERS SHARED FOUND MEDIA DISTRIBUTION CHANNELS EASILY SHAREABLE REQUIRES VETTING

SHARED DISTRIBUTION CHANNELS

SHARED DISTRIBUTION CHANNELS

SHARED DISTRIBUTION CHANNELS

CONNECTS DONORS AND ALUMNI …

CONNECTS Living anecdotes - common themes - chronologies Content

CONNECTS Living anecdotes - cause & effect - impact Content

ENTERPRISED DISTRIBUTION CHANNELS

There is the rare occasion when the public can be engaged on a level beyond flash. If they have a sentimental bond with the product.

PLANNED INTERACTIVE AND MEANINGFUL

HOW WHY

CONNECTS Living anecdotes - common themes - chronologies Content

CONNECTS Living anecdotes - cause & effect - impact Content

HOW WHY MEANINGFUL

STORIES CONNECTS MEANINGFUL

CREATE INFLUENCE INTERACT CONSUME

CONTENT Social/digital space gradually eases brand custodians away solely from content creation and towards the role of facilitating creative experiences. Going digital means being social, ditching monologue for conversation.

kennysmith kennydsmith kennysmith www.kennysmith.org kennysmith@gmail.co m

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