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Developing services for digital natives

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Information about Developing services for digital natives

Published on June 9, 2008

Author: scottishlibraries

Source: slideshare.net

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An introduction to Young Scot, the Scottish youth information service. Presented by Louise Macdonald at the CILIPS Centenary Conference on 4 Jun 2008.
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© Young Scot 2008

“ Developing Services for Digital Natives” Louise Macdonald Chief Executive – Young Scot

“ Developing Services for Digital Natives”

Louise Macdonald

Chief Executive – Young Scot

Who is Young Scot? National youth information and citizenship agency for Scotland Registered charity, based in Edinburgh Established for over 25 years Supporting young people aged 11 – 26 “ Its vision, values and aims exemplified an approach to working with young people that valued them as equal partners in activities and developments.” HMIE Report 2007

National youth information and citizenship agency for Scotland

Registered charity, based in Edinburgh

Established for over 25 years

Supporting young people aged 11 – 26

“ Its vision, values and aims exemplified an approach to working with young people that valued them as equal partners in activities and developments.”

HMIE Report 2007

Why “Youth Information?” ‘ Children have the right to get and to share information, as long as the information is not damaging to others.’ Article 13 – UN Convention on the Rights of the Child Children have the right to say what they think should happen, when adults are making decisions that affect them and to have their opinions taking into account.’ Article 12 – UN Convention on the Rights of the Child ‘ All citizens should have access, in their own language to information about the matters of public concern. This means information should be made widely available through a wide range of channels, including the mass media and new technologies such as the internet. It also means that people from all walks of life in all EU countries should be helped to develop the skills they need to access and use that information.’ White Paper on a European Communications Policy Commission of the European Communities

‘ Children have the right to get and to share information, as long as the information is not damaging to others.’

Article 13 – UN Convention on the Rights of the Child

Children have the right to say what they think should happen, when adults are making decisions that affect them and to have their opinions taking into account.’

Article 12 – UN Convention on the Rights of the Child

‘ All citizens should have access, in their own language to information about the matters of public concern. This means information should be made widely available through a wide range of channels, including the mass media and new technologies such as the internet. It also means that people from all walks of life in all EU countries should be helped to develop the skills they need to access and use that information.’

White Paper on a European Communications Policy

Commission of the European Communities

Young Scot: Aims To provide young people, aged 11 - 26, with a mixture of information, ideas and incentives to help them become confident , informed and active citizens. Develop multiple-channels via a variety of formats so young people can access information in a way they are comfortable with. It is our hope that the information we provide will enable them to: Make informed decisions and choices Turn their ideas into action Take advantage of the opportunities available to them Have the confidence and knowledge to take their place as active citizens in their communities- locally, nationally and globally.

To provide young people, aged 11 - 26, with a mixture of information, ideas and incentives to help them become confident , informed and active citizens.

Develop multiple-channels via a variety of formats so young people can access information in a way they are comfortable with. It is our hope that the information we provide will enable them to:

Make informed decisions and choices

Turn their ideas into action

Take advantage of the opportunities available to them

Have the confidence and knowledge to take their place as active citizens in their communities- locally, nationally and globally.

Services for Young People… KM / Youth Information

Key Statistics… 340,000 Young Scot cardholders across Scotland 10m hits per year on www.youngscot.org sites Partnerships with all 32 local authorities through Local Authority Dialogue Youth partnership Young Scot card offers 1,200 discounts in Scotland 100,000 reciprocal deals with 42 countries across Europe 160,000 copies and 36 local versions of the Young Scot Books published in 2007/08 Extremely positive HMIE inspection in 2007

340,000 Young Scot cardholders across Scotland

10m hits per year on www.youngscot.org sites

Partnerships with all 32 local authorities through Local Authority Dialogue Youth partnership

Young Scot card offers 1,200 discounts in Scotland

100,000 reciprocal deals with 42 countries across Europe

160,000 copies and 36 local versions of the Young Scot Books published in 2007/08

Extremely positive HMIE inspection in 2007

Young Scot National Entitlement Card Jointly-branded cards with all Scottish councils Voluntary “proof of age” (PASS) Cashless catering Leisure / Library facilities Loyalty / Rewards schemes Plus concessionary travel – buses, trains and ferries for 16-18 year olds and full-time volunteers

Jointly-branded cards with all Scottish councils

Voluntary “proof of age” (PASS)

Cashless catering

Leisure / Library facilities

Loyalty / Rewards schemes

Plus concessionary travel – buses, trains and ferries for 16-18 year olds and full-time volunteers

National Young Scot Discounts

 

Young Scot is part of a European network of 42 countries with youth cards carrying the EURO<26 brand. Over 4 million young people across Europe carry EURO<26 cards like Young Scot. More EURO<26 information at www.euro26.org S01023 05 00 08 06 70 Y SLOVAK YG83773 05 00 08 06 70 E V SERVICE Y40382 05 00 08 06 70 E E ENYA 2341-0 05 00 08 06 70 P MCMEN A2753 05 00 08 06 70 S JOVEN ZZ998J 05 00 08 06 70 S GIOVANI KL2072 05 00 08 06 70 S JUGEND 2468G 05 00 08 06 70 SUZANNA Y NTB666 05 00 08 06 70 F HERCULES S82569 05 00 08 06 70 K MLADEZE A23551 05 00 08 06 70 Y HUNGAR T86363 05 00 08 06 70 Y POLSKA P111D 05 00 08 06 70 S JONG E111 05 00 08 06 70 S JEUNES TD8837 05 00 08 06 70 S YOUNG DG22/10 05 00 08 06 70 C JEUNES

Young Scot Books “ Handbook to life” Includes health, relationships, volunteering, sport, and keeping safe information – and much, much more! Checked and updated annually with partner agencies and experts

“ Handbook to life”

Includes health, relationships, volunteering, sport, and keeping safe information – and much, much more!

Checked and updated annually with partner agencies and experts

Young Scot Magazine New quarterly 16-page glossy magazine Published in the Sunday Mail 600,000 copies per issue 50,000 run-ons to schools and youth groups New interactive edition available online via Young Scot portal

New quarterly 16-page glossy magazine

Published in the Sunday Mail

600,000 copies per issue

50,000 run-ons to schools and youth groups

New interactive edition available online via Young Scot portal

National Youth Information Portal www.youngscot.org The national youth information portal for Scotland 16 channels of information Votes, competitions, consultations, reviews, podcasts and much more Content written for young people, by young people 32 local “sub-sites” Around 2m hits per month – and growing Links to Glow being explored

The national youth information portal for Scotland

16 channels of information

Votes, competitions, consultations, reviews, podcasts and much more

Content written for young people, by young people

32 local “sub-sites”

Around 2m hits per month – and growing

Links to Glow being explored

Out of School Website www.youngscot.org/infoline Information aimed at those who have left school Information on health, arts, money, housing and work, but currently being developed to extend this In-depth information available in downloadable factsheets

Information aimed at those who have left school

Information on health, arts, money, housing and work, but currently being developed to extend this

In-depth information available in downloadable factsheets

Podcasting Alternative way of providing information & exploring issues Can include interviews and discussions Young people are trained and supported to make the podcasts National Young Scot Podcast Library

Alternative way of providing information & exploring issues

Can include interviews and discussions

Young people are trained and supported to make the podcasts

National Young Scot Podcast Library

Young Scot InfoLine Free & confidential youth information line: 0808 801 0338 Open 10am to 6pm, Monday to Friday Contact centre at Young Scot office with specialist advisors Specialises in a broad range of info topics, with focus on Money, Health, Housing, Training and Work

Free & confidential youth information line: 0808 801 0338

Open 10am to 6pm, Monday to Friday

Contact centre at Young Scot office with specialist advisors

Specialises in a broad range of info topics, with focus on Money, Health, Housing, Training and Work

Young Scot eRoadshow Mobile internet system Two vans - 35 laptops Broadband access Creates instant cyber cafés in any location 18,000 young people in all 32 councils in two years New InfoMobiles

Mobile internet system

Two vans - 35 laptops

Broadband access

Creates instant cyber cafés in any location

18,000 young people in all 32 councils in two years

New InfoMobiles

Young Scot Awards Promotes positive stories and achievements of young people Extensive coverage in Sunday Mail of nominees High profile event attended by Scotland’s First Minister Categories include volunteering, citizenship, health, enterprise and environment.

Promotes positive stories and achievements of young people

Extensive coverage in Sunday Mail of nominees

High profile event attended by Scotland’s First Minister

Categories include volunteering, citizenship, health, enterprise and environment.

Young Scot WOW

Young Scot WOW (What’s On Where) is Scotland’s new and innovative youth opportunities search engine Developed with support of a National Advisory Committee with representatives from Local Authorities, Government, Voluntary and Statutory sectors and young people. Established as part of the youth work strategy : ‘ Moving Forward: A Strategy For Improving Young People’s Chances Through Youth Work’.

Young Scot WOW (What’s On Where) is Scotland’s new and innovative youth opportunities search engine

Developed with support of a National Advisory Committee with representatives from Local Authorities, Government, Voluntary and Statutory sectors and young people.

Established as part of the youth work strategy : ‘ Moving Forward: A Strategy For

Improving Young People’s Chances

Through Youth Work’.

Local and national opportunity information on a whole range of subjects open to young people aged 12-26. Opportunities organised into ‘super categories’ including Get Active; Entertain Me; Cultured and Creative; Get Involved; Volunteer and Learning Zone. Streaming video and audio for young people to access additional info about their chosen opportunity

Local and national opportunity information on a whole range of subjects open to young people aged 12-26.

Opportunities organised into ‘super categories’ including Get Active; Entertain Me; Cultured and Creative; Get Involved; Volunteer and Learning Zone.

Streaming video and audio for young people to access additional info about their chosen opportunity

Dialogue Youth Dialogue Youth is a partnership between Young Scot, COSLA, Scottish Government, Local Authorities, their Community Planning Partners and young people. A national strategy delivered through local action.

Dialogue Youth is a partnership between Young Scot, COSLA, Scottish Government, Local Authorities, their Community Planning Partners and young people.

A national strategy delivered through local action.

Local Authority Network South Lanarkshire

Dialogue Youth Smartened Cards & services – including local discounts Local information development - www.youngscot.org ; books and WOW Citizenship & youth engagement Resource & Research base on youth issues Involving young people, sensitising services and influencing Community Planning

Smartened Cards & services – including local discounts

Local information development - www.youngscot.org ; books and WOW

Citizenship & youth engagement

Resource & Research base on youth issues

Involving young people, sensitising services and influencing Community Planning

Young Scot – The Future & The National Youth Information Framework Young Scot now moving to a new phase of development, based around a number of key impacts: a nation of informed young people increased opportunities for young people to access and influence relevant services and facilities young people as capacity builders and activists in projects, activities and decision-making processes A step change in the public, media perception and image of young people Taking a lead in Europe The development of a National Youth Information Framework is an important element in Young Scot’s contribution to the creation of ‘ a nation of informed young people’ . Supports a number of the SG Strategic Objectives and initiatives, such as A Curriculum for Excellence.

Young Scot now moving to a new phase of development, based around a number of key impacts:

a nation of informed young people

increased opportunities for young people to access and influence relevant services and facilities

young people as capacity builders and activists in projects, activities and decision-making processes

A step change in the public, media perception and image of young people

Taking a lead in Europe

The development of a National Youth Information Framework is an important element in Young Scot’s contribution to the creation of ‘ a nation of informed young people’ .

Supports a number of the SG Strategic Objectives and initiatives, such as A Curriculum for Excellence.

National Youth Information Framework The potential of a National Information Strategy for Scotland was proposed in the paper ‘Enabling Seamless Access’ published by the Scottish Library Information Council (SLIC 1999). This paper suggested a strategy was needed to bring together key information providers and networks to work closer together to bring added value and meet the challenges of more personalised and individual learning. Since then SLIC has made a significant impact on the development of information services in Scotland and is committed to working with Young Scot and others to focus on the particular needs of young people through the development of a vibrant new framework approach. Young Scot asked to develop a National Youth Information Framework by Scottish Government, for delivery by Autumn 2008.

The potential of a National Information Strategy for Scotland was proposed in the paper ‘Enabling Seamless Access’ published by the Scottish Library Information Council (SLIC 1999).

This paper suggested a strategy was needed to bring together key information providers and networks to work closer together to bring added value and meet the challenges of more personalised and individual learning.

Since then SLIC has made a significant impact on the development of information services in Scotland and is committed to working with Young Scot and others to focus on the particular needs of young people through the development of a vibrant new framework approach.

Young Scot asked to develop a National Youth Information Framework by Scottish Government, for delivery by Autumn 2008.

National Youth Information Framework Information Literacy - current issues: Information literacy of young people, has not improved with the widening access to new technology; Internet research shows that the speed of young people’s web searching means little time is spent in evaluating information, either for relevance, accuracy or authority; Young people have poor understanding of their information needs and thus find it difficult to develop effective search strategies; Faced with a long list of search hits, young people find it difficult to assess the relevance of the materials presented; Young people have unsophisticated mental maps of what the internet is and as a result, Yahoo or Google, becomes the primary brand that they associate with the internet. Information Behaviour of the Researcher of the Future University College London 2008

Information Literacy - current issues:

Information literacy of young people, has not improved with the widening access to new technology;

Internet research shows that the speed of young people’s web searching means little time is spent in evaluating information, either for relevance, accuracy or authority;

Young people have poor understanding of their information needs and thus find it difficult to develop effective search strategies;

Faced with a long list of search hits, young people find it difficult to assess the relevance of the materials presented;

Young people have unsophisticated mental maps of what the internet is and as a result, Yahoo or Google, becomes the primary brand that they associate with the internet.

Information Behaviour of the Researcher of the Future

University College London 2008

National Youth Information Framework Key Elements: Empowerment – creating models which help young people take their place as responsible citizens, effective contributors, successful learners and confident individuals Access – covers a whole range of issues, but equality issues are paramount in taking this Framework forward, with a particular focus on those who are not just ‘hard to reach’ but for some, we have ‘failed to reach’ Quality – SLICs ‘Building on Success: A Public Library Quality Improvement Matrix’ and the Improvement Service’s ‘Public Service Improvement Framework’ self assessment toolkit provide a valuable starting point to develop quality measures in relation to youth information providers

Key Elements:

Empowerment – creating models which help young people take their place as responsible citizens, effective contributors, successful learners and confident individuals

Access – covers a whole range of issues, but equality issues are paramount in taking this Framework forward, with a particular focus on those who are not just ‘hard to reach’ but for some, we have ‘failed to reach’

Quality – SLICs ‘Building on Success: A Public Library Quality Improvement Matrix’ and the Improvement Service’s ‘Public Service Improvement Framework’ self assessment toolkit provide a valuable starting point to develop quality measures in relation to youth information providers

National Youth Information Framework Learning from the European network of youth information services. The ERYICA paper on ‘Structure and Financing of the Youth Information Systems and Classifications of Youth Information’ published in March 2008 provides a useful picture. The Finnish model offers a simple but effective categorisation. The model identifies three different kinds of needs of young people for information services: Young people who are able to find information independently (young people who already know what kind of information they need and are able to find it on their own) Young people who feel that they need/want something (Someone to help them clarify their own needs. The most important source and tool to help them are professional support workers) Young people who have problems and face challenges (Young people who need help with difficult situations and problems - helped by professional support workers and signposting to relevant services)

Learning from the European network of youth information services. The ERYICA paper on ‘Structure and Financing of the Youth Information Systems and Classifications of Youth Information’ published in March 2008 provides a useful picture.

The Finnish model offers a simple but effective categorisation.

The model identifies three different kinds of needs of young people for information services:

Young people who are able to find information independently

(young people who already know what kind of information they need and are able to find it on their own)

Young people who feel that they need/want something

(Someone to help them clarify their own needs. The most important source and tool to help them are professional support workers)

Young people who have problems and face challenges

(Young people who need help with difficult situations and problems - helped by professional support workers and signposting to relevant services)

National Youth Information Framework: Our Aspiration A framework which has knowledgeable and informed young citizens at its heart - with access to quality information and skills Working to develop effective partnerships and particularly focussed on the pivotal role that libraries can play Would welcome your ideas… About the Framework and it’s development How Young Scot and our services can support you in your role [email_address]

A framework which has knowledgeable and informed young citizens at its heart - with access to quality information and skills

Working to develop effective partnerships and particularly focussed on the pivotal role that libraries can play

Would welcome your ideas…

About the Framework and it’s development

How Young Scot and our services can support you in your role

[email_address]

© Young Scot 2008

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