Developing Authentic Place - Max Reim

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Information about Developing Authentic Place - Max Reim
Real Estate

Published on June 24, 2009

Author: russellpreston

Source: slideshare.net

Developing Authentic Places: The Hipster Effect Max Reim – CNU 17 – Denver, CO – June 13, 2009

Selected Project Examples Downtown/Urban Recreation-Based Villages Revitalizations Presidio, San Francisco, CA Downtown Norfolk, VA The Great Park, Irvine, CA Downtown Rockford, IL Port McNicoll, ON Mueller, Austin, TX Les Arcs, France Downtown Newburgh, NY Sandestin, FL Downtown Boca, FL Snowmass, CO Toronto Waterfront, ON New Urbanist Communities College Towns & University Habersham, SC Districts East Garrison, CA FSU, Tallahassee, FL Hammonds Ferry, SC UCONN, Storrs, CT Ni Village, VA IUB, Bloomington, IN Festival, AZ IUPUI, Indianapolis, IN Prairie Crossing, IL McGill, Montreal, QC East Beach, VA University of Chicago, Hyde Park, IL

Los Angeles U.S.A. 70% 61,000 mi 2

Re-examining the Last 50 Years of Development

Sense of Community 90+% 56% of U.S. market New Residential Development in U.S.A Desire for Mixed-Use Neighbourhoods

What People Have Been Offered

What People Want

Sense of Community 90+% 56% of U.S. market New Residential Development in U.S.A Desire for Mixed-Use Neighborhoods

Demographic Mismatch?

Real-Time Update The VIP’s The Simplifiers

45 Million Americans Work at Home (at least part-time)

Social Networking Monthly: > 200 million 110 million 55 million visits Active Users Active Users 6 million visitors

Texting & Googling # of Monthly 1992: 1st Text Searches: Message sent 2006: 2.7 Billion Today: Total Daily 2008: 31 Billion Texts > World Population

We are Living in Exponential Times ~ 4 exabytes (4.0x10^9) of Unique Information will be Generated This Year That is More than the Previous 5,000 years

How Are Companies Responding?

Hipsters Seeking Quality & Contextual Mixed-Use Cores

Creating Connections

Authenticity

Activated Streets

Great Gathering Spots

Social Eateries

Regional Flavors

Events & Everyday Rituals

Social & Frivolous Fun

Active & Healthy Living

Celebrating Nature & Outdoors

Sensible Mobility

Intercultural & Intergenerational

Arts & Culture Key ingredients of mixed use development

Entertainment & Social Nightlife

The Whole is Greater Than the Sum of its Parts

A Case Study

Portland’s Pearl District

Organized Effort

Community Ownership

The Pearl By The Numbers Population and Size • 1,113 residents on 300 acres In the Ranks • Best Places to Retire, Money Magazine (2007) • America’s Best New Developments, Sierra Club (2005) • 10th Most Walkable Neighborhood in America, www.walkscore.com • 60 of the World’s Great Places, Project for Public Spaces Residential Real Estate • 2008 Median Home Price: $529,950 (91% higher than metro Portland)

Social Gathering Residential Education The Integrated Mixed-Use Ecosystem Commercial Creative Offices Civic, Arts & Culture Recreation Hotel & Hospitality

TLC TM Targeted Leasing & Casting

Repositioning & Rebranding

The LowCountry’s Village Destination

TM Strategy: Targeted Leasing & Casting Activated Mixed Use Local and Town Center Regional Retailers TM Local and Regional Local and Regional Restauranteurs & Grab & Go Treats Bar/Nightlife

Ambassadors & Establishments

People Concepts Targeted Leasing & Casting (TLCTM) Financial Experience Capacity

Progress Report

Public Spaces...Now

Community Drivers & Animation • Cinco de Mayo • Pickup soccer • Weekly Farmer’s market • Yoga at the River Retreat • 3 on 3 basketball • "Yappy" Hour • Charter School Twilight Run & Oyster Roast • Walking & Running Club

Charter School Twilight Run & Oyster Roast Expanded Farmer’s Market

Cinco de Mayo

Opening in Summer 2009 --- Great 3rd Places! • Bistro by the top restaurant group in Beaufort • Indoor/outdoor fitness concept by top training company in Beaufort • "M" home design and gift shop • English/American Pub • Smoke Shack • Pet daycare, grooming and retail shop by Beauforts #1 Pet Shop operator • Wine bar and experience • Italian Trattoria

Developing Authentic Places: The Hipster Effect Max Reim – CNU 17 – Denver, CO – June 13, 2009

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