Published on March 3, 2014
Using Social Networking to Develop a Professional Online Presence as a Graduate Putting LinkedIn under the spotlight Sue Beckingham Sheffield Hallam University
Social use of Social Networking Tools
Think about the Digital Identity and Footprints you leave behind
Initial Tips Raise your privacy settings on Facebook Create secure passwords and lock your phone Don‟t disclose personal information Be careful what you share and who you share it with
What do we mean by a professional online presence? knowledge and understanding skills and abilities values and personal commitment
Why would you want to use LinkedIn?
The key professional networking tool the corporate office the water cooler the staff canteen the bar
LinkedIn Demographics LinkedIn is in the Top 20 most visited websites in the world http://www.alexa.com/topsites/global Nearly 5.7 billion people searches on LinkedIn
LinkedIn Demographics 277 million members worldwide students and recent graduates - fastest growing demographic 13m+ members in the UK professionals are signing up to LinkedIn at a rate of approx. 2 new members per second. Company presence 3m companies have a page LinkedIn Groups 2.1 million
LinkedIn Demographics 7% 26% 18-24 25-34 35-54 54+ 33% 34% Members Worldwide
Understanding the value of 30,000,000 are students and recent graduates There were 5.7 billion professionally-oriented searches undertaken by LinkedIn members on the platform in 2012 alone
The Employer Perspective
Take note…. an unprofessional profile can be more damaging than not having one at all.
Be mindful of how people search for information ! http://www.alexa.com/topsites/global will find you!
LinkedIn ranks highly!
What happened in Vegas, stays on Facebook!
93% of recruiters are likely to look at a candidate‟s social profile (Jobvite 2013). Employers may reject those that come across in a negative light
Job applicant screening using social networks
Employers are discussing the implications of a negative digital footprint
What Employers are saying "All our applicants are „Googled‟ during the screening process" "We actively use the people search in LinkedIn for applicants" "We use LinkedIn to recruit for internships" "Applicants have been rejected based on information found online"
Questions to consider Who will look at your online profile? What do people want to know about you? Where will they use this information? Why is your profile important? When and how often do you update it? How will you use your profile to your advantage?
Developing your professional online profile
Keywords Think about the key search words employers would use if they were: looking for people with skills in your field looking for graduates, interns or students for work placements
Building your profile #1 Check the privacy settings and options Whilst developing your profile you can opt to make it private until you are ready to share it
Building your profile #2 Use keywords Include in your headline, curre nt and past work experiences, su mmary and specialities Think about the keywords you would use in a search and include relevant ones within your profile so that people searching for your expertise can find you.
Building your profile Aim for #3 Complete your profile NOT this
Building your profile #4 Include a picture People want to connect with you as an individual, so avoid displaying an avatar or worse leaving the default image
Building your profile #5 Customize your profile URL Add to your email signature, blog, bus iness cards
Building your profile #6 Include volunteering experience
Consider the keywords employers might use to search Building your profile #7 Add your skills Your skills can be endorsed
Building your profile #8 Ask for recommendations Consider: • Employers • Club and organisation leaders • Parents of friends
Building your profile #9 Build you connections is NOT Quality not Quantity
Building your profile #10 Career networking on Be a Gardener is an iterative process Your initial steps will include seeking career advice and information helpful for refining your job search and building a network
A minimalistic approach to you r profile might be fine for Mark Zuckerberg but potential employers want to know about you! Better to take a leaf out of Reid Hoffman‟s book
Exploring LinkedIn beyond your profile page
Developing new contacts
People search A good way to find the head of any company
Search for Companies
Follow Companies http://www.linkedin.com/directory/groups/
Additional useful LinkedIn tools
Student internships and graduate job opportunities http://www.linkedin.com/studentjobs
LinkedIn Cardmunch http://www.cardmunch.com/
To be aware of
The LinkedIn Apply Button Companies can add this to their job page on the company website Applicants are asked to submit a link to their LinkedIn profile https://developer.linkedin.com/apply
Considerations Standing out from the crowd
We want our students and graduates to 1 • develop confident face to face and online communication skills 2 • work collaboratively both “Social Media gives more people a voice and provides a powerful synchronously and asynchronously tool for value creation and competitive differentiation” 3 • develop a professional online presence 4 • use digital tools responsibly and effectively
“Social Media gives more people a voice and “Social Media gives more people a voice and provides a powerful tool for value creation and competitive differentiation” provides a powerful tool for value creation and competitive differentiation” Advanced Human Technologies 2010
“Your brand isn‟t what you say, it is, it‟s what Google says it is…” It has the power to influence people to invest (or divest) in you. (Joel 2009)
Don‟t underestimate the value of YOUR “Social Media gives more people a voice and provides a powerful tool for value creation and competitive differentiation” Professional Online Presence
Creating guidance for students Students can access these four resources at http://go.shu.ac.uk/socialmedia
LinkedIn workshops Creating a positive impression
Sue Beckingham Educational Developer Sheffield Hallam University @suebecks http://uk.linkedin.com/in/suebeckingham http://gplus.to/suebecks
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