Dev2Dev - Microformats

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Information about Dev2Dev - Microformats
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Published on September 11, 2014

Author: dzmitryivashutsin

Source: slideshare.net

Description

Dev2Dev presentation on Micro-formats and Schema.org

Format it! Usage of microformats and schema.org Dmitry Ivashutin at :iTechArt, Feb 2014

Microformats are: A way of thinking about data Design principles for formats Adapted to current behaviors and usage patterns Highly correlated with semantic XHTML A set of simple open data format standards

Microformats are not: A new language Infinitely extensible and open-ended An attempt to get everyone to change their behavior and rewrite their tools A whole new approach that throws away what already works today View slide

So what are microformats? View slide

Common address markup <div> <div>Dmitry Ivashutin</div> <div>iTechArt Group</div> <div>+1 732 917 06 32</div> <a href="http://www.itechart.com/"> www.itechart.com </a> </div>

Adding styles <div class="personal-info"> <div class="full-name">Dmitry Ivashutin</div> <div class="company-name">iTechArt Group</div> <div class="phone-primary">+1 732 917 06 32</div> <a href="http://www.itechart.com/"> www.itechart.com </a> </div>

Are you an inventor?

Don’t invent the wheel <div class="vcard"> <div class="fn">Dmitry Ivashutin</div> <div class="org">iTechArt Group</div> <div class="tel"> <span class="type">Work</span> <span class="value">+1 732 917 06 32</span> </div> <a class="url" href="http://www.itechart.com/"> www.itechart.com </a> </div> Microformats hCard Creator

They are already here hCard geo hAtom adr XFN hCalendar hReview hProduct

What about schema.org?

“Schema” style markup <div itemscope itemtype="http://schema.org/Person"> <div itemprop="name"> Dmitry Ivashutin </div> <div itemscope itemtype="http://schema.org/Organization"> <a itemprop="url" href="http://www.itechart.com/"> <div itemprop="name"> iTechArt Group </div> </a> <div itemprop="telephone">+1 732 917 06 32</div> </div> </div> Google Structured Data Testing Tool

Make the world search better

Prehistory of schema

Schema agreement

Pros and Cons

Pros and Cons Microformats schema.org “+” ❖ “semantic-ness” ➢ for services ➢ for extensions ➢ for SEO ❖ Open Web “–” ❖ additional markup ❖ extra support ❖ extra attention to data ❖ no uniform support in browsers “+” ❖ generalized format ❖ rich formats ❖ SEO oriented ❖ strict and structured ❖ HTML5 “–” ❖ Big Three Agreement and Closed Web ❖ agreement, not standard ❖ HTML5 ❖ all other cons from microformats

References 1. http://microformats.org 2. http://revolucao.etc.br/imagens/microformats_diagram_portug.jpg 3. http://coding.smashingmagazine.com/2007/05/04/microformats-what-they-are-and-how- to-use-them/ 4. http://schema.org/ 5. http://schema-creator.org/ 6. https://support.google.com/webmasters/answer/1211158?hl=en

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