Detriot Pistons BrandON

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Information about Detriot Pistons BrandON

Published on July 29, 2009

Author: fspopp



Palace Sports and
Entertainment partnered with SME to help revitalize their
premier sports brand property – the Detroit Pistons.

YEARS OF BUILDING BRANDS HARD WORK EVERY NIGHT Re-discovering ‘Brand DNA’ Faced with declining ticket sales, wavering fan interest and Increased franchise value 102% from $236M – $488M unsatisfactory team performance, Palace Sports and 56% increase in attendance Entertainment partnered with SME to help revitalize their premier sports brand property – the Detroit Pistons. Sold out since 2005 Won the NBA Championship in 2004 Six consecutive Eastern Conference Finals Through an in-depth study involving team officials, fans, Sponsorship Sales Increased 200% partners and the media, SME developed a long-term brand strategy focusing on a return to the core values of their most successful period in history – The Bad Boys Era. That team was hard working, tough and passionate and “It has been a remarkable turnaround here, and SME won two NBA Championships. Those values have again gets all the credit in the world for getting us on the become the foundation of the Detroit Pistons brand. They right bus.” are operationalised throughout the enterprise and inspired the Hard Work, Every Night brand communications platform. Tom Wilson, CEO, Palace Sports and Entertainment Consumer Insights Strategy & Tactics Communications Platform Engagement Print, Outdoor, Television and Radio Advertising Campaign Contact: Fred Popp | SME Europe, No. 5, 32 Lovelace Gardens, Surbiton, Surrey, KT6 6SD UK | UK Tel: +44 (0)7588 663528

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