Destination Website: Drive More Direct Bookings with Visuals

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Information about Destination Website: Drive More Direct Bookings with Visuals
Marketing

Published on February 18, 2014

Author: VFMLeonardo

Source: slideshare.net

Description

This webinar will focus on several key elements to drive up those valuable direct bookings on your hotel’s website by showing you how to keep shoppers who arrive at your website engaged and motivated to make a booking directly with you.

Destination Website: Drive More Direct Bookings with Visuals February 19, 2014 Technical Difficulties? Contact Citrix GoToWebinar 1-800-263-6317 support@citrixonline.com Copyright © 2014 Leonardo Worldwide Corporation

Darlene Rondeau Vice-President, Best Practices, Online Merchandising Leonardo @darlenerondeau

Tim Peter E-Commerce & Digital Marketing Tim Peter & Associates

Emma Richard E-Commerce Ocean Partners Hospitality

Hotel Websites: ►Drive Bookings ►Show an experience ►Tell your story

Tim Peter E-Commerce & Digital Marketing Tim Peter & Associates

Elements of E-commerce How Digital Storytelling Drives Revenue and Results

Content 2 3 4 2 1 1 3 Customer Conversion

Dream Discover Research Book Anticipate Stay Remember

300 Million Photos Uploaded Daily 12

© 2013 - Tim Peter & Associates

More People Own Mobile Phones Than Own Toothbrushes

2013: 45% of Searches on Mobile Source: Google

Have We Reached “Peak Search”? Source: Google

What is a “Search Engine” in 2014?

►Content-rich ►Context-rich ►Keyword-rich ►Customer-focused

Snackable Shareable Sharp

►Focus ●Customer ●Content ●Conversion ►Content Rules ●Snackable ●Shareable ●Sharp

Key Takeaways ►Create content that can be quickly and easily digested ►Ensure that your stories are shareable ►Focus on developing crisp, clear messages

Emma Richard E-Commerce Ocean Partners Associates

A picture is worth a thousand words. The soul never thinks without a picture. Aristotle Napoleon Bonaparte A picture is a poem without words. Horace Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Dale Carnegie

#StayCocoaBeach

Value of a Vanity Site CourtyardCocoabeach.com Marriott.com Site

Stay Cocoa Beach Blog staycocoabeach.blogspot.com

Food & Beverage Government Shutdown Special Front Desk

Key Takeaways ►Create fresh and up-to-date content using images, your surroundings & local events ►Social Media is a “Friendly” thing ►Don’t oversell

It’s a Wrap ►About Leonardo ►Invitations to upcoming webinars ● March’s topic is “Targeting Specific Customer Segments” ● April is about “Leveraging Social Media for Hotels” ►Recording of this webinar ● Share it with your colleagues

Questions and Best Practices

Copyright © 2014 Leonardo Worldwide Corporation

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