Designing with Empathy

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Information about Designing with Empathy
Design

Published on March 1, 2014

Author: lazysmart

Source: slideshare.net

UX & DESIGNING FOR CONTEXT Designing with Empathy

TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO KNOW WHO YOU ARE DESIGNING FOR. Glennette Clark @glennette 202-683-9508

PERSONA Glennette Clark @glennette 202-683-9508

TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO SEE THINGS FROM THEIR POINT OF VIEW. Glennette Clark @glennette 202-683-9508

EMPATHY MAP What Does the Customer THINK AND FEEL? What really counts Major preoccupations Worries and aspirations What Does the Customer What Does the Customer SEE? HEAR? Environment Friends What the market offers What friends say What boss says What influencers say What Does the Customer SAY AND DO? Attitude in public Appearance Behavior towards others PAIN? Glennette Clark @glennette 202-683-9508 GAIN? Fears Frustrations Obstacles Wants/needs Measures of success Obstacles www.XPLANE.com

TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO ASSESS AND UNDERSTAND THE CONTEXT. Glennette Clark @glennette 202-683-9508

CONTEXT MAP Physical SocioCultural Glennette Clark @glennette 202-683-9508 Device Information

TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO UNDERSTAND THE PROBLEM. Glennette Clark @glennette 202-683-9508

DEFINE THE PROBLEM I, [Insert Name] I want to [Do Something] So that I can [Achieve a Goal] Glennette Clark @glennette 202-683-9508

DESIGN What Does the Customer THINK AND FEEL? What really counts Major preoccupations Worries and aspirations What Does the Customer What Does the Customer + + SEE? HEAR? Environment Friends What the market offers What friends say What boss says What influencers say What Does the Customer SAY AND DO? Attitude in public Appearance Behavior towards others PAIN? Glennette Clark @glennette 202-683-9508 GAIN? Fears Frustrations Obstacles Wants/needs Measures of success Obstacles + I, [Insert Name] I want to [Do Something] So that I can [Achieve a Goal]

THE SCENARIO • Get familiar with Henry (1 minute) • Become Henry (5 minutes) • Be with Henry (2 minutes) • Align with Henry (2 minutes) • Help Henry (3 minutes)

Questions? Glennette Clark Senior UX Consultant Aquilent @glennette 202-683-9508

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