Published on August 6, 2009
DESIGNING A GAME CHANGER Philip Fierlinger Head of Design at Xero email@example.com
Boring Tedious Painful
Sexy Fun Addictive?
MONEY IS FUN! And sexy. And addictive.
HOW CAN YOU MAKE ___________ insert boring tedious thing FUN?
WE’RE WIRED FOR PLAY THE GAME OF LIFE Collecting Matching Sorting Chasing Avoiding Choosing Completing
WE ENJOY A GOOD CHALLENGE Stimulates curiosity and imagination Causes tension we must relieve Exploration and discovery are addictive Overcoming a challenge is rewarding
A GOOD CHALLENGE Obvious start & end points: creates tension. Curiosity and imagination are activated. We need relief.
We enjoy TENSION & RELIEF
As long as... RELIEF IS WITHIN REACH
THE MAGIC TOUCH Unexpected details that delight the senses
GAMES WE PLAY EVERYDAY ...without realising it
GOOGLE THE GAME Can I ﬁnd it? Found it! Learning better search terms Google is a keywords leader board SEO - competing to be top of the leader board
I would rather face root canal surgery with no anesthetic than do bank reconciliations. Devan Sabaratnam
I would rather face root canal surgery with no anesthetic than do bank reconciliations. Xero however, actually makes bank reconciliations fun! There is an almost 'game' like quality to the whole process, and I am actually disappointed when it is all done. Devan Sabaratnam
NEXT LEVEL Endless opportunities to transform pain into pleasure
XERO IS HIRING DESIGNERS & DEVELOPERS Philip Fierlinger Head of Design at Xero firstname.lastname@example.org
allestimento in cartone per il Cersaie 2014 alberi in cartone scultura in cartone
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