Designing a Game Changer

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Information about Designing a Game Changer
Design

Published on August 6, 2009

Author: turntable

Source: slideshare.net

Description

How game mechanics and the human need to play can be applied to interaction design to transform tasks that are painful and dull into experiences that are fun and addictive.

DESIGNING A GAME CHANGER Philip Fierlinger Head of Design at Xero philip@xero.com

WORDPLAY

ACCOUNTING

Boring Tedious Painful

Sexy Fun Addictive?

MONEY IS FUN! And sexy. And addictive.

HOW CAN YOU MAKE ___________ insert boring tedious thing FUN?

WE’RE WIRED FOR PLAY THE GAME OF LIFE Collecting Matching Sorting Chasing Avoiding Choosing Completing

WE ENJOY A GOOD CHALLENGE Stimulates curiosity and imagination Causes tension we must relieve Exploration and discovery are addictive Overcoming a challenge is rewarding

A GOOD CHALLENGE Obvious start & end points: creates tension. Curiosity and imagination are activated. We need relief.

We enjoy TENSION & RELIEF

As long as... RELIEF IS WITHIN REACH

THE MAGIC TOUCH Unexpected details that delight the senses

GAMES WE PLAY EVERYDAY ...without realising it

GOOGLE THE GAME Can I find it? Found it! Learning better search terms Google is a keywords leader board SEO - competing to be top of the leader board

I would rather face root canal surgery with no anesthetic than do bank reconciliations. Devan Sabaratnam

I would rather face root canal surgery with no anesthetic than do bank reconciliations. Xero however, actually makes bank reconciliations fun! There is an almost 'game' like quality to the whole process, and I am actually disappointed when it is all done. Devan Sabaratnam

NEXT LEVEL Endless opportunities to transform pain into pleasure

XERO IS HIRING DESIGNERS & DEVELOPERS Philip Fierlinger Head of Design at Xero philip@xero.com

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