Published on July 9, 2009
DesignBay White Label Outsourcing Apr 2009
DesignBay White Labelling allows business partners to outsource design work and boost revenue by up to $1M Overview of DesignBay.com Partner Programs 1 White Label Program • Leverage the DesignBay network as your virtual design team and creative engine Businesses / Partners Community of • Earning potential: $10k to $1M+ Designers Focus of this document • Crowdsourcing marketplace for creative services, graphic design, logo design and web design • Size: Over 800 designers and studios from 2 Referral Program around the world, top 100 web start‐ups in Australia • Refer customers to DesignBay’s site and • Growth: Quadrupling sales each quarter earn 40% profit share commission • Services: DesignBay offers graphic design and • Earning potential: $10k to $200k creative services to small business, printing, marketing, web design, advertising firms
The White Label Program can make you significantly more margin per customer – you sell it, we design it White Label Program Earning potential $10k to $1M Your Clients Your Business Offer your current services DesignBay is your virtual design team How it works Offer design services 1. You offer & then sell 2. You get the designs 3. You advise graphic design services to a created through clients on choice client DesignBay.com and direction • Generate significantly more You need a way to sell design margin per customer services to clients. Examples: • Focus on advising clients and • Up‐selling client at point of finding new clients purchase on your website • Offer new services to your • A salesperson who is in a Benefits clients (and appear bigger Requires position to sell to clients than you are) or reduce your cost base You also need a way to post • Increase the capacity of your briefs on DesignBay and manage business the process
Partners can use DesignBay to begin selling a range of design services including web design to its clients DesignBay Services Logo design Website design Flyer design Icon design Brand identity PSD website design Brochure design Illustration Business card design Website ad design Poster design Vector design Stationery design Website banner design Greeting card design Letterhead design Website button design Catalogue design Compliment slip design Website menu design T‐shirt design White Label Program Sell these services to your clients and make more money / client
How it works – White Label Program Step 1 – you sell a design service as your own You launch, then You show the You select and You sell design services to your manage a white designs to the download the client and collect requirements label project customer as your finished design through DesignBay own • You sell designs services (such as logo design, website design or flyer design) to your customers and take full payment up‐front • You provide client with direction and advice • You collect the customer’s requirements around what they want (DesignBay can provide a set of questions which you can use to collect information) Sell through your website Sell design services through your shopfront, sales or Potential referral points consulting staff • Initial sales meetings • Business / marketing advice givers • Point of purchase on your website • Points of purchase for new businesses (e.g. New Salesperson / Client websites, business card Consultant / Adviser printing)
How it works – White Label Program Step 2 – you run a project through DesignBay You launch, then You show the You select and You sell design services to your manage a white designs to the download the client and collect requirements label project customer as your finished design through DesignBay own • You post a project on DesignBay • You receive scores of custom designs and ideas from designers around the world • You provide initial feedback and direction to designers Post customer requirements Customer Account Screen Download Design Screen at DesignBay.com
How it works – White Label Program Step 3 – show the designs to your customer You launch, then You show the You select and You sell design services to your manage a white designs to the download the client and collect requirements label project customer as your finished design through DesignBay own • You receive the designs in email format without any DesignBay branding or reference • We watermark the designs with your chosen business name or provide watermark free designs (as opposed to ‘DesignBay.com’ watermarked designs) • You show these designs to your customer and help them choose the design they want • If the customer requires changes, you return to DesignBay and request these changes from the designer(s) Email showing customers designs White Label design watermark options Your watermark No watermark
How it works – White Label Program Step 4 – download files and deliver to customer You launch, then You show the You select and You sell design services to your manage a white designs to the download the client and collect requirements label project customer as your finished design through DesignBay own • Use DesignBay to choose the final design • We ensure the files are of the correct format • You download the files and either provide these to your customer or use them within a product (such as a website package) that you are delivering for your customer Download design page File types available Logo / Business cards • AI / EPS, JPG Web designs • PSD / AI / JPG Flyer / Brochure / Poster / Other graphic designs • PDF/PSD/InDesign/MS Publisher
Earnings Potential – White Label Program White Labelling lets you sell design services with a healthy margin & leverage DesignBay as your virtual creative team Benefits of White Labelling For businesses offering design / creative For those already offering services for the 1st time design/creative services Add New Revenue Stream Increase your capacity • Begin selling design/creative services that you did • Take on more clients and make more sales by not before without employing in‐house designers leveraging the unlimited capacity and creativity • Make an attractive margin on each sale you make pool at DesignBay Your mark-up / sale Deliver a better product $200 $250 $500 $1000 • Get 100s of ideas and designs from a diverse 1 $10k $13k $26k $52k designers around the world • Literally, search the world for the best idea Sales / Week 2 $20k $26k $52k $100k 5 $50k $65k $130k $260k Minimise costs 10 $100k $130k $0.5M $0.5M • Access freelance, offshore, work‐from‐home and student designers 20 $200k $260k $0.5M $1M • Use DesignBay only when you need to
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