Design Thinking PMC Inc.

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Information about Design Thinking PMC Inc.
Design

Published on March 12, 2014

Author: PowerMarketingConnections

Source: slideshare.net

Description

PMC Inc. is a Strategy & Design agency providing Insight, Concept and Creative services to retail and restaurant brands.

Contact us at info@powermarketingconnections.com

PMCInc.We’reDesignThinking.

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. PowerMarketingConnectionsExecutivesareRestaurantIndustryExperienced www.powermarketingconnections.com Charles Archer has more than 25 years experience in restaurant sector with a focus on Four Walls Branding & Neighbourhood Marketing. Charles has consulted leading national restaurant brands on the art of 4 Walls Branding such as McDonald’s Canada, Harvey’s, Kelsey’s, Swiss Chalet, KFC/Taco Bell and successful regional brands such as The Great Canadian Bagel, Pizza Delight and Williams Coffee Pubs. Charles is the principal behind THE LRM SHOP Limited a restaurant consulting firm providing strategy and creative services from the inside out. Philip Scalena a Restaurant & Retail design professional leading concept to roll- out projects for Canadian Tire, McDonald’s McCafe concept, Swiss Chalet, Fionn MacCool’s, Harvey’s, Red Lobster, Alice Fazooli’s, East Side Mario’s, Casey’s, Jack Astor’s, Milestones, Kelsey’s, Montana’s and Tim Horton’s. His award winning design talent balanced with his value engineering approach ensures projects are on brand and on budget. Philip is a contributing member of ARIDO, NCIDQ, IDC and is the principal behind Scalena & Associates Design Interiors. Wayne Barrett is an accomplished award winning Canadian Architect and current member of the Royal Architectural Institute of Canada. Wayne’s has built a solid reputation within the foodservice sector as lead architect for Prime Restaurants, working on Casey’s Restaurants, East Side Mario’s and the Bier Market. Wayne is currently founder of Barrett Architect Inc., and a senior member of the PMC executive team providing engineering, architectural design and planning insights for our clients. Rick Morgan is the principal of Strategic Directions and is a valued partner in the Power Connections Network providing insight on consumer behavior and market trends. Rick has worked with world leading agencies and consumer products brands across the globe over his 30 year tenure. In addition to serving the financial, CPG and lottery segments, Rick has also worked with many restaurant brands including Firkin Pubs, Arby’s, Popeye’s, and supported Wendy’s launch into Canada. Tom Feltenstein. Marketing visionary for the 21st Century, Tom consults with Fortune 500 companies, franchise leaders and independent business owners on the fundamentals of 4 Walls Branding and in-store marketing. Under the legendary Ray Kroc, Tom served McDonald’s as a senior marketing executive responsible for the brand’s guest centric marketing strategy utilized today. As founder of the Power Marketing Academy Tom conducts intense and focused clinics that help brands win through improved guest relations.

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. We’re specialists in Strategic Thinking, Retail & Hospitality Design, Merchandising & Brand Graphics. We’re Consultants, We’re Designers, We’re Collaborators . We work directly with clients, or as agency support partners to help bring your brand to life. insight design We’re Design Thinking. strategy

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. WhatWeDo. This is Design Thinking. • ConsumerResearchandShopperStatistics • Employee/Customer/StakeholderIntercepts • CategoryTrends&PerformanceReview • InsightsandImplicationsReview • Concept&PositioningResearch • BestPractice&TouchpointsAudit • BrandSegmentation&Positioning • Channel&ProductStrategy • BusinessDevelopmentStrategy • NewProductDevelopmentStrategy • Retail&MerchandisingStrategy • CommunicationsStrategy • C-Suite&ExecutiveTeamConsulting CommunicationsDesign • BrandLogoDesign • PrintAdvertising • PackagingDesign • DisplayDesign • Art&PhotographyDirection • Web&GraphicDesign • ProductionConsultation • Merchandising&Plan-o-gram Retail&HospitalityDesign • Architectural&InteriorConceptDesign • ConceptualRendering • Design&SpecificationDrawingPackage • EngineeringDrawing • Permit&TenderDocumentation • ProjectManagement

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. OurDesignThinking helpsretailbrandssucceedusingthe4Wallsasthepallette We’reallaboutcreatingretailenergy throughouruniqueDesignThinking &4WallsBrandingConcept

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. OurDesignThinkingisbehavinglikeConsumers Wethinklikeaconsumer tocreatecleanlogicalflows fromlargecomplexenvironments Makingiteasierforyour customertoshopandexplore.

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. OurDesignThinkingisaSimple4StepProcesswecall-Learn,Leverage,Invent,Grow. 1. learn & discover true insights 2. leverage our insights into strategy 3. invent & create unique consumer connections through brand touchpoints 4. execute our tactics to grow your business

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. Our“4WallsBrandingStrategy”isaConsumerCentricprocessofDesignthatThinksRetail. it’s merchandising that “thinks” retail it’s building the experience it’s creating brand champions interact connectexcite design consumerpointofsale

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. Weseetheretailexperienceasaseriesofconnectedzones OurZoneMappingsystemenrichesconnectionsin EnvironmentalDesign,PointofSale&Merchandisingto maximizeyourbrands’truepotentialacrossthe landscapeoftheentire4walls. interact connectexcite Invent design consumerpointofsale

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. CaseStudy:EastSideMarios • ConceptandPositionStrategy • ConceptDesign • Architectural&Engineering • ValueEngineering • Permitting&Documentation • MerchandisingArt&DecorDesign • ProjectManagement • SystemRoll-Out

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. CaseStudy:Harvey’sIdealModelDesignforCaraOperationsLtd. • ConceptandPositionStrategy • ConceptDesign • Architectural&Engineering • MerchandisingDesign • ProjectManagement

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. CaseStudy:SwissChaletRotisserie&GrillworkingwithWattRetail • ConceptandPositionStrategy • ConceptDesign • Architectural&Engineering • MerchandisingDesign • Art&Decor • ProjectManagement • SystemRoll-Out&Renovations

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. CaseStudy:Milestones Grill+BarforCaraOperationsLtd. • ConceptandPositionStrategy • ConceptDesign • Architectural&Engineering • MerchandisingDesign • Art&Decor • ProjectManagement • SystemRoll-Out&Renovations

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. CaseStudy: AromaCafe/MeijerRetailworkingwithWattRetail • ConceptDesign • SpacePlanning • ZonePlanning • MerchandisingStrategy • BrandID&POPGraphicDesign

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. CaseStudy: McCafeInitialTestConceptworkingwithWattRetail • ConceptDesign • SpacePlanning • ZonePlanning • MerchandisingStrategy • BrandID&POPGraphicDesign

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. CaseStudy:RedLobsterCanadaRetailImprovementInitiativeforDardenRestaurantsInternational • ConceptDesign&Retrofitting • Architectural&EngineeringServices • Art&DecorConsultation • ProjectManagement • SystemRoll-Out(Canada)

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. CaseStudy:Kelsey’sRestaurantsforCaraOperationsLtd. • ConceptandPositionStrategy • ConceptDesign • Architectural&Engineering • MerchandisingDesign • Art&Decor • ProjectManagement • SystemRoll-Out&Renovations

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. CaseStudy:CanadianTire4WallsRetailEnhancement workingwithWattRetail • ConceptDesign • SpacePlanning • ZonePlanning • MerchandisingStrategy • BrandID&POPGraphicDesign

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. CaseStudy:Winston’s&PureBeautySalonsforPremierSalons • ConceptandPositionStrategy • ConceptDesign • Architectural&Engineering • MerchandisingDesign • Art&Decor • ProjectManagement • SystemRoll-Out&Renovations

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. CaseStudy:CambridgeOntarioOldMill • ConceptandPositionStrategy • ConceptDesign • Architectural&Engineering • MerchandisingDesign • Art&Decor • ProjectManagement

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. CaseStudiesPMC BrandCommunicationsStudio:Harvey’s4WallsBrandingCommunicationsStrategyforCaraOperationsLtd. • In-restaurantMerch/MenuStrategy • PackagingDesign • ConceptDesign • Art&PhotographyDirection • GraphicDesign • ProductionConsultation • SystemRoll-Out • ProjectManagement

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. CaseStudiesPMC BrandCommunicationsStudio:SolisBranding&CommunicationsStrategyforSolisFoodsInc. Our authentic Plain and Whole Wheat Tortillas are now Certified Organic and made in compliance with Quality Assurance International. C M Y CM MY CY CMY K • BrandPositioningStrategy • BrandLogoDesign • PrintAdvertising • PackagingDesign • ConceptDesign • Art&PhotographyDirection • GraphicDesign • ProductionConsultation • ProjectManagement

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. CaseStudiesPMC Strategy&Insights:GlobalCategoryReviewforSolisFoodsInc. • TradeResearchandStatistics • Employee/CustomerIntercept • CategoryPerformanceReview • InsightsandImplicationsReview • BusinessDevelopmentStrategy • NewProductDevelopmentStrategy

C Copyright 2014 PMC Inc. DesignThinkingPMCInc. With the finest teaching staff in the world, Our all star staff includes 8 members of Golf Digest’s Top 50 Greatest Teachers of all time  and GOLF Magazines Top 100 teachers in America. No other school comes close to the experience and  success  of Golf Digest Schools prestigious team of instructors. Plus we’ve worked to design simpler and easier ways to learn and improve. And while improving your game why not enjoy the finest four and five star resorts in America. We’ve selected the best golf resorts across the nation to host our golf schools. Luxurious accommodations, the finest dining, lush golf courses, world class spa’s. It’s a great way to combine a luxury vacation with a great learning experience. Bring a non golfer along and they’ll enjoy a great vacation too!  Best of all when you sign up for a Golf Digest School, our hotel partners offer you discounted rates should you decide to stay at the resort during your school. If we haven’t convinced you yet, consider that Golf Digest School is the product of the editors of Golf Digest, the most respected publication in Golf. Over 40 years ago, in response to inquiries from readers, the editors created the first national golf school, pioneered by great instructors like Bob Toski, Jim Flick, Davis Love Jr. youready We’remakingGolfeasiertolearnandmoreFuntoplay! Howdowedoit? Nowsome80,000studentslater, thetraditioncontinues. DavisLoveJr.GDTeachingPro BobToskiGDTeachingPro ARETOPLAY BetterGolf? TOSKILOVEFLICK JimFlickGDTeachingPro GOLFRESORTS America’sFinestGolfResorts LRMSTudio_GolfDigest_ScoolAd_Opt1.indd 1 2013-05-29 4:54 PM PMCGraphics:Variousclientcommunicationsprojects Ad Number: LRMStudio_AAMCorpIDProposal_Jan31_2013 Publication: None This ad prepared by: Charles Archer Owner THE LRM SHOP LIMITED 3226 SettlementTrail London Ontario email: lrmteam@rogers.com - tel: 226 268 5415 File Location: Lacie2T_LRMStudio_AAM_ProposalJan2013 Australia Asset Management DesignThinking • PackagingDesign • CorporateID • AdvertisingDesign

WehelpourclientsGrowtheirBusinessbyleveraging factbasedInsighttoengineerbrandfocusedRetailDesigns, createMarketing&MerchandisingStrategythatBuildsSales, &executeConsumerFacingtacticsthat transform AssociatesandCustomersintoBrandChampions Creating STACK Restaurants Ideal Model and 4 Walls Branding Concept StartGrowingYourRestaurantSales. 23 Back Corner View StartGrowingYourRetailSales. www.powermarketingconnections.com ConsumerInsight BrandCommunications EnvironmentalDesign RetailMerchandising Contact Us Now at info@powermarketingconnections.com

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