Design Principles for 3D Presentation

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Information about Design Principles for 3D Presentation

Published on March 4, 2014

Author: SarmisthaTarafder



The world of design can be quite daunting for #tradeshow marketers out there. The different ways that you can design your space that highlights your brand is varied and quite fascinating The challenge is how do you tell your story that is real and approachable.

Clutter and confusion are failures of design Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.– Paola Antonelli

The principles of design are the building blocks to attain certain goals. primarily it gets people to do what you want.

white space Stand out from the crowd and give your eye the needed space to focus on. CRAP Contrast is a dynamite design principle that creates powerful visual spread. Repeated use of shape, color, or other elements lends regularity and rythmic poetry. Within the depths of alignment, lives the integrity of design. It lends wholeness, nothing lacking, nothing broken. Proximity is all about projecting wholeness. It is the easiest way to achieve unity. Techniques that guide your audience with directional cues. directing attention

Nothing exists without its opposite The yin and yang of stark contrasts create a notion of a fine balance

Contrast Our eyes crave for contrast. The essence of any element is defined by its value, properties, or quality relative to something else. And, that is where contrast comes in play. Use contrast to attain advantageous results in your designs and presentations.

includes orientation Contrast Diagonal versus Straight

includes shape, Contrast Geometric versus Organic

includes topography Contrast Smooth versus Bevel

includes color, Contrast Dark versus Light

Contrastscale includes Ordinary versus Extraordinary

Contrast includes positioning Fosters Focus

You have to be aware of all the latent possibilities that give a work its special character – its atmosphere, its moods, its contrasts – Alfred Brendel

Each repetition has a new meaning There is nothing more difficult to master than repetition. When it’s well done, it’s like a little echo, like waves, poetry itself

Repetition Repetition calls for visual excitement by enriching the object of interest. Acting as a connevtive tissue, it lends unity in design. Create visual echo by repeating elements that highlights degrees of variation.

radial Repetition creates charm and symmetry

angular Repetition Drives Vitality

innovative Repetition Dispels Monotony

alternating Repetition Creates Intesresting Iterations

gradual Repetition Creates Interrelatedness

Repetition of shapes creates awed admiration

but does not want to be bored. It likes familiarity, The eye loves repetition, but needs surprises. –Edith Bergstrom Jali, Humayun’s Tomb, Delhi

Alignment begins with a constituency of one Elements sharing a common axis supports an unified space

Alignment In the complex visual world, alignment is the unseen filament that creates a visual connection with the elements of design. Alignment creates order out of chaos. It communicates a purpose in the placement of products.

center Alignment Creates a Focal point

edge Alignment Creates Order

converging Alignment of expanded Space Creates the Illusion

horizontal Alignment Creates Movement

vertical Alignment of space awareness Creates Heightened Sense

message work in concert your brand and your Alignment is that optiamal state where to propel profit and goodwill.

It is all about proximity Putting things together visually that belong together reduces clutter, and establishes visual hierarchy

Proximity Proximity is derived from the Gestalt theory of visual perception. We are always seeking a gestalt or unified whole. Our mind wants to simplify and organize information. It does this by grouping elements together to create new wholes. Understanding how the mind groups elements (by proximity, similarity, continuation and alignment) helps us understand how unity can be achieved.

Proximity REDUCES Chaos

creates an unified composition Proximity

establishes visual hierarcy Proximity

amplifies harmony Proximity

An old surrealist trick was to take images that had no business being together and plopping them into the same image. Your mind wants to make associations. Design does that all the time. –Art Chantry

Space, the wonderful something in nothing The ideal space must contain elements of magic, serenity, sorcery and mystery

White Space White space is not empty space. It is the foundation of good design. Strategic and effective use of white space through out your design is a proven way to demonstrate clear cohesion.

active White Space to the elements in the design Draws Attention

passive White Space encourages enticement Launches Curiosity Photo: Global Experience Specialists, 2011 ABC Kids Expo in Louisville

provides respite White Space Enables Modulation

White Space Enables Balance

White Space commands attention Enables Legibiity

steeers the flow in design White Space Enables Fusion

The ideal space must contain elements of magic, serenity, sorcery and mystery. –Luis Barragan

Attention is a main asset in marketing Marketing is all about directing attention

Directing attention Seizing attention and directing it towards a desired outcome is the ultimate goal of your design.

Directing attention ignore everything else and pay attention to me! Arrows

Directing attention converging lines convey lightning dynamism Pathways

Directing attention strong, zestful, shapes Punctuation

Directing attention accentuates substance Continuation

Directing attention directs emphasis Isolation

Directing attention encourages curiosity Encapsulation

Directing attention Surprise Interruption breaks the monotony of the space

Directing attention capture light for a phenomenal outome Contrast

Directing attention Visual Cues “The whole is greater than the sum of its parts.” –Aristotle

Directing attention what do you feel? C olo r

The first problem of communication is getting people’s attention. Break a pattern The most basic way to get someone’s attention is this: . –Chip Heath

CRAP directing attention white space a reflection of balance, harmony, logic and abstract beauty

TO create a memorable design ing. you need to start with a thought that’s worth remember — Thomas Manss

If you like what you see, download the 62 page visual guide at what is your story? Every great design begins with an even better story. — Lorinda Mamo Share it with us. Sarmistha Tarafder [] @sarmisthataraf [510-490-9900]

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