Design Matters: Design Basics for Leadership Communication

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Information about Design Matters: Design Basics for Leadership Communication
Education

Published on February 20, 2014

Author: pamelarutledge

Source: slideshare.net

Description

Leaders no longer have the luxury of letting others communicate for them. Many things go into successful communication, among them understand how and when visuals can facilitate your message. This presentation introduces some of the practical aspects of design and the concept of the experience of communication. The goal is to develop an awareness of the multi-sensory aspects of communication, such as the use of visuals, environment, timing, body language, and style. These elements are important if you want to make a meaningful connection with an audience. A meaningful connection is necessary if you want to influence people.

DESIGN

As soon as you move one stop up from the bottom, your effectiveness depends on your ability to reach others … Peter Drucker

93% of Communication is Nonverbal

Words are processed by our short-term memory where we can only retain about 7 bits of information, plus or minus 2… Images, on the other hand, go directly into long-term memory where they are indelibly etched. Source: Berger, Ways of Seeing, 1972.

What is

When you design a presentation, yo u can define the universe for your users

This is for you CREATE A

Source: http://austinkleon.com/tag/powerpoint/

> Design Creates: credibility status likeability self-efficacy enjoyment motivation productivity behavior change

B=f (P,E) We can change behavior by designing the environment

The background influences the eye’s perception of color COLOR

COLOR

COGNITIVE

Yes, sure! No problem. COGNITIVE

Alternating hues, values and brightness or the juxtaposition of complementary colors creates perceptions of movement COLOR MAKE

GESTA T PERCEPTUALPRINCIPLE S

• • • • • • • Figure and Ground Similarity Proximity Closure Continuity Symmetry Area GESTALT

• • • • • • • Figure and Ground Similarity Proximity Closure Continuity Symmetry Area GESTALT

• • • • • • • Figure and Ground Similarity Proximity Closure Continuity Symmetry Area GESTALT

• • • • • • • Figure and Ground Similarity Proximity Closure Continuity Symmetry Area GESTALT

• • • • • Figure and Ground Similarity Proximity Closure Continuity Symmetry • Area GESTALT

• • • • • • • Figure and Ground Similarity Proximity Closure Continuity Symmetry Area GESTALT

• • • • • • • Figure and Ground Similarity Proximity Closure Continuity Symmetry Area GESTALT

PERCEPTUAL

HIERARCHY

WHAT

PERCEPTIONS

FORM & 33

FILL IN THE

WHAT

legibility legibility legibility

Written Oral Written with organizing elements like bullets & color Written material translated into charts Purely visual COMMUNICATIO

BENEFITS • Getting attention • Providing context • Reducing learning time • Showing contrast • Illustrating abstract concepts • Demonstrating a process • Sharing a vision SPEAKING

DESIGN

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