Design for Transmedia Audiences - Catherine Gleeson

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Information about Design for Transmedia Audiences - Catherine Gleeson
Education

Published on September 1, 2008

Author: LAMP_AFTRS

Source: slideshare.net

Description

Commonsense usability and uncommon creativity. New navigation models, thinking beyond x and y. Brand building + brand extension building an identity creating a presence. Creating fresh relationships between the audience and content, via a unique design approach.

design for transmedia audiences

commonsense usability + uncommon creativity

the information architecture should be regarded as the corner stone for any project

the interface is the gateway to everything

investing in good design a templated approach = extensibility + usability

investing in good design a templated approach = extensibility + usability opportunities for problem-solving at design stage

brand building + brand extension building an identity creating a presence

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