Design Fixation and conformity with examples

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Information about Design Fixation and conformity with examples

Published on April 3, 2014

Author: bozzkar

Source: slideshare.net

DESIGN FIXATION Discussant: Jingning Zhang

Experiment Result

PROCEDURES Design Problem Flawed Example Generate Designs Control Fixation

“explicitly instructed that no straws …” Control Fixation Designs with straws 1% 17% RESULTS

Why the designers disobey the instructions? Control Fixation Designs with straws 1% 17%

Why the fixation group contains obvious flaws? Misunderstanding on instructions Grading policy

What if they are told about the flaws in examples?

SIMILARITY METRICS Flawed Features Flexibility Originality Number of designs

Only use 3 features? No positive features? Originality & flexibility only for Experiment 4? So what do you think is the right metrics for similarity? SIMILARITY METRICS Flawed Features Flexibility OriginalityNumber of designs

Leverage Design Fixation in Crowd-sourcing

Under what task conditions is it approbate to supply examples? Domain Familiarity Response Diversity

What is the right time to present examples? Beginning? Halfway through?

What examples should we presents? Amount? Positive or negative or both?

Design Fixation in Other Fields

What evidence can be provided for design fixation in other design fields? Web Design UI Design Architecture Design

What method can be taken to overcome design fixation? Talk to other people Refer to other designs Your own tricks?

How Examples may (and may not) constrain creativity Discussant : Baskar Rethina-saba-pathi

Benzene Ring Hypothesis - Kekulé predicted the cyclic model 65 years before actual confirmation

Benzene Ring Hypothesis - Inspiration from a dream of a snake biting its own tail

First commercial Television – Raster Scan - Farnsworth worked out the principle of the image dissector when he was 15

First commercial Television – Raster Scan - Inspired from the back-and-forth motion used to plow a field

Farming Electronics Mythology Chemistry

Farming Electronics Mythology Chemistry Software Flagship Product

Farming Electronics Mythology Chemistry Software Software Flagship Product Most criticized

Would reading of prior work be considered looking at examples? Would this suggest conformity? Example: Reading technical papers, old versions of code

Why fresh works are perceived to be more creative than improvisations? Marsh’s assessment - we fixate on some aspects while still innovating in other areas

http://youtu.be/zd-dqUuvLk4?t=7m18s What do you need to think outside the box? Step 0: Borrow a box ?

Plagiarism impacts designs. But the paper does not say when are they good to adopt Can we say, there exists nothing called “Absolutely Novel”? Is everything example driven?

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