Published on June 30, 2009
Principles of Beautiful Web Design
Photo Credit: davefishernc (flickr)
Design can be learned. (srsly!) Good Design IS Problem Solving: Designer mentality vs. coder methodology. Verbal Visual Logical Emotional Sequential Random Analytical Intuitive Objective Subjective Nielson and Zeldman http://www.happywebbies.com/
“Design depends largely on constraints.” - Charles Eames
Layout You gotta Color learn the Texture rules befo Type you try to Imagery break them
Layout: Balance Finding it and shifting it. Symmetrical & Asymmetrical
Layout: Unity Via Proximity and Repetition
Layout: Emphasis Many ways to achieve it, whether you want to or not: Placement Continuance Isolation Contrast Proportion
Layout: Grids (are good!) http://designbygrid.com/
Color: The Wheel Orange, Green, Violet Red-Orange, Yellow-Orange, Yellow-Green, Blue-Green, Blue-Violet, Red-Violet
Color: Resources 1. http://www.colorzilla.com Firefox eyedropper plugin. 2. http://kuler.adobe.com Flash-based color scheme tool. 3. http://www.colourlovers.com Color scheme community site.
Texture The web shouldn’t always feel like the web.
1. Baseline Typography 2. Cap height 3. Crossbar 4. Serif 5. Meanline 6. Bowl 7. Descended 8. Counter 9. Stem 10. Tittle 11. Terminal As with design principles, there are a lot of vocabulary 12. Ascender terms to digest when first learning about the nuances of 13. Leg typography. Getting to know the 5 basic categories of 14. Ligature fonts is a good foundation. 15. X-height
Typography: Serif Fonts
Typography: Sans-Serif Fonts
Typography: Fixed-Width Fonts
Typography: Handwritten Fonts
Typography: Novelty Fonts
4. Typography: The “OK, Fine” 9 Arial These nine fonts are Arial Black installed by default on most Mac and PC Comic Sans MS computers. Courier New Georgia Impact Times New Roman Trebuchet MS Verdana
5. Imagery Images & illustrations can make or break a website.
5. Imagery: Selection 1. What is the most relevant image for the subject? 2. What is the most artistic and interesting image I can use? 3. What would be the most appealing image for the target audience? Digital Web: Cooking with Stock http://tinyurl.com/dw-stock
Keep at it! “ When they're not working on their day jobs, most top-notch web designers are pushing the web design envelope after-hours or on their own personal sites manipulating current technologies and expanding the medium's design vocabulary.” - Curt Cloninger, "Fresh Styles for Web Designers”, 2001
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