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Published on January 9, 2009

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Value DynamicsandProfessional Leadership : Value DynamicsandProfessional Leadership Peter J. Denning October 2002 or ...A Value Dimension forIT Professionals : or ...A Value Dimension forIT Professionals Peter J. Denning October 2002 Slide 3: © PJD 2002 -- Value Dynamics & Leadership 3 What is the problem? What’s missing? Sense 21 The value dimension Value dynamics Ladder of competence Larger visions What is the Problem? : © PJD 2002 -- Value Dynamics & Leadership 4 What is the Problem? Software development breakdowns Professional breakdowns experienced by our graduates Philosophers’ warnings Our curricula have not responded Slide 5: © PJD 2002 -- Value Dynamics & Leadership 5 In No Silver Bullet (1986), Fred Brooks said that tools and methods are a diminishing return. Cultivating designers is even more important: Although I strongly support the technology transfer and curriculum development efforts now under way, I think the most important single effort we can mount is to develop ways to grow great designers. Slide 6: © PJD 2002 -- Value Dynamics & Leadership 6 In Bringing Design to Software (1996), Terry Winograd exhibited a large number of examples of software design that are not taught in schools. He challenged universities to adopt new forms of curricula for software designers. He was not optimistic that software engineers could do it. Slide 7: © PJD 2002 -- Value Dynamics & Leadership 7 In The Unfinished Revolution (2001) Michael Dertouzos documented 15 chronic design flaws in commercial software. He called for a new approach to educating software developers, which he called human-centered design. What’s Missing? : © PJD 2002 -- Value Dynamics & Leadership 8 What’s Missing? Slide 9: © PJD 2002 -- Value Dynamics & Leadership 9 Value dimension: competence to listen for what customers would value, to offer it, and to deliver. Customer: awareness of customer concerns, interests, histories, sensitivities. Respect: for education in the value dimension Sense 21“A new engineering commonsense for the 21st century” : © PJD 2002 -- Value Dynamics & Leadership 10 Sense 21“A new engineering commonsense for the 21st century” Sense 21 Curriculum : © PJD 2002 -- Value Dynamics & Leadership 11 Sense 21 Curriculum Observing the observer Autobiographies Basic speech acts Habituated tendencies Managing commitments Trust Learning Education Career Work Innovation Design The Value Dimension : © PJD 2002 -- Value Dynamics & Leadership 12 The Value Dimension Research Software engineering Profession Slide 13: © PJD 2002 -- Value Dynamics & Leadership 13 fundamentalunderstanding utility Bohr Pasteur Edison (low) (low) (low) (high) (high) Slide 14: © PJD 2002 -- Value Dynamics & Leadership 14 technical excellence customer satisfaction(high) Agile programmers Rapid prototypers Requirements analysts Project managers Help desk Customer support Software sales Milestone programmers Mainstream software engineers (low) (low) (high) Code hacks Technical go-fers Slide 15: © PJD 2002 -- Value Dynamics & Leadership 15 technicalskills value skills(high) Leadership Professionals Technical Assistants Technicians (low) (low) (high) • CEO CST • Value Dynamics : © PJD 2002 -- Value Dynamics & Leadership 16 Value Dynamics Practices, teaching, learning of value generation and value delivery Influences and teachers Fernando Flores Richard Heckler Hubert Dreyfus Steve Talbott Robert Dunham Value Dynamics Curriculum : © PJD 2002 -- Value Dynamics & Leadership 17 Value Dynamics Curriculum language-action and value theory somatic practice to align “body” with theory Slide 18: © PJD 2002 -- Value Dynamics & Leadership 18 Value Dynamics Ladder of Competence : © PJD 2002 -- Value Dynamics & Leadership 19 Ladder of Competence Dreyfus Progression of skills and recognition for performance concepts and rules (lowest levels) embodiment (highest levels) Slide 20: © PJD 2002 -- Value Dynamics & Leadership 20 Beginner Advanced Beginner Competent Proficient Expert Master Legend 0 100 concepts embodiment Larger Vision : © PJD 2002 -- Value Dynamics & Leadership 21 Larger Vision Gateway from lower to higher levels Basis of a new ethics Slide 22: © PJD 2002 -- Value Dynamics & Leadership 22 The End

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