Published on September 16, 2014
Denish Food Products A 365 day delight Digital Marketing Plan 2014
About Denish • A prominent Manufacturer and Wholesaler of Confectionary Products • Serving lip smacking confectionary products to its stakeholders since 1984 • Delighting its customers in Mumbai, Thane and Raighadh district
Strengths of Denish as a brand • Quality Products Rich and Delectable Confectionary Strict Quality Control • Quality Service Prompt Deliveries Competitive pricing • Quality Audiences Skilled team of Chefs
Brand Attributes Delighting its Customers 365 days Serving Rich and Delectable Confectionary Innovative Confectionary Shop
Current Online Presence • It has an Official website • No Presence on any Social Media Platforms • No presence on any Food Portals
Online Opportunity • Create a Brand Identity of Denish as the Destination of ‘DELIGHT’ • Positive Seeding and Leveraging the brand across the online space • Engaging and Sustaining a Confectionary community through Online Activities
Multi Platform Starters • Facebook • Twitter • Online Media Buying
Successful Strategy Mix
How to go about it? Phase 1: Creating Awareness & Build Brand Presence Phase 2: Engage & Sustain the Online Base Phase 3: Contest Activations
Facebook Management • Daily | Weekly | Monthly Engagement • Online Reputation Management [ORM] • Quick Customer Response • TABS-Online Booking Tab, Store Locator, Making of a Delight • Sharing of Occasional Photos, Videos, Links & Status updates
Facebook Activities • Regular brand updates for engagement • Occasion based updates • Contest on Icing Art • Share your Birthday Sunsign With Celebs - share your birthday • Delight of the week • Feedback display | Testimonials
Twitter Management • Following Confectionary Products Enthusiasts • Tracking Relevant Influencers on Twitter(Opinion Leaders) • Regular Tweets about the Brand using relevant hashtags • Retweeting Followers Tweets
Twitter Activities • Occasion Based Tweets • Creating Hash tags related to brands like #IcingOnCake | #BakeACake | #CakeFight (Moments to be shared & best moments will be rewarded)
Online Media Buying • Buying AdSpace on Prominent Food Portals • Sponsored Ads on Facebook
Results • Making ‘Denish’ carve a Niche for itself in the Confectionary Industry • Increasing Awareness and gaining Credibility • Top of the Mind Recall of ‘Denish’ • Building and adding value to the Community in the Virtual world • Increase in Footfalls
... English dictionary definition of cake. n. 1. ... crumpet, cupcake, Danish pastry, devil's food cake, ... cake shop N → pastelería f
Danish cuisine (Danish: det danske ... became available in grocery shops at the end of the 19th century but ... Some Danish layer cakes follow strict ...
It is sometimes used by shop ... would use that mood in hypothetical statements, Danish ... (Implying that Peter didn't actually buy any cake and so ...
The Danish Pastry House serving authentic Danish Pastries and deserts to our customers in Mississauga, ... Danish French Bread; Media; Contact; Photos Loading.
We are not just your typical cake shop. ... At The Cake Shop you will find a wide selection of 3d shaped cakes, signature cupcakes, eclairs, cream ...
Bakeries, pastry shops, and bagel sellers are growing at a rate of 5 percent, ... How to Write a Bakery Business Plan: Let Them Eat (cup)Cake?
Conditional Verb Forms. Conditional Verb ... And conditional or hypothetical statements can be made about the future: ... I would have baked a cake.