Published on September 16, 2014
Denish Food Products A 365 day delight Digital Marketing Plan 2014
About Denish • A prominent Manufacturer and Wholesaler of Confectionary Products • Serving lip smacking confectionary products to its stakeholders since 1984 • Delighting its customers in Mumbai, Thane and Raighadh district
Strengths of Denish as a brand • Quality Products Rich and Delectable Confectionary Strict Quality Control • Quality Service Prompt Deliveries Competitive pricing • Quality Audiences Skilled team of Chefs
Brand Attributes Delighting its Customers 365 days Serving Rich and Delectable Confectionary Innovative Confectionary Shop
Current Online Presence • It has an Official website • No Presence on any Social Media Platforms • No presence on any Food Portals
Online Opportunity • Create a Brand Identity of Denish as the Destination of ‘DELIGHT’ • Positive Seeding and Leveraging the brand across the online space • Engaging and Sustaining a Confectionary community through Online Activities
Multi Platform Starters • Facebook • Twitter • Online Media Buying
Successful Strategy Mix
How to go about it? Phase 1: Creating Awareness & Build Brand Presence Phase 2: Engage & Sustain the Online Base Phase 3: Contest Activations
Facebook Management • Daily | Weekly | Monthly Engagement • Online Reputation Management [ORM] • Quick Customer Response • TABS-Online Booking Tab, Store Locator, Making of a Delight • Sharing of Occasional Photos, Videos, Links & Status updates
Facebook Activities • Regular brand updates for engagement • Occasion based updates • Contest on Icing Art • Share your Birthday Sunsign With Celebs - share your birthday • Delight of the week • Feedback display | Testimonials
Twitter Management • Following Confectionary Products Enthusiasts • Tracking Relevant Influencers on Twitter(Opinion Leaders) • Regular Tweets about the Brand using relevant hashtags • Retweeting Followers Tweets
Twitter Activities • Occasion Based Tweets • Creating Hash tags related to brands like #IcingOnCake | #BakeACake | #CakeFight (Moments to be shared & best moments will be rewarded)
Online Media Buying • Buying AdSpace on Prominent Food Portals • Sponsored Ads on Facebook
Results • Making ‘Denish’ carve a Niche for itself in the Confectionary Industry • Increasing Awareness and gaining Credibility • Top of the Mind Recall of ‘Denish’ • Building and adding value to the Community in the Virtual world • Increase in Footfalls
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