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Demystifying Web 2.0

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Information about Demystifying Web 2.0
Technology

Published on February 3, 2009

Author: carlapen

Source: slideshare.net

Description

This is a slide presentation done for a workshop put on in June, 2008.
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Carla Lowe Pendergraft Carla Pendergraft Associates www.carlapendergraft.com PO Box 1232, Waco, TX 76703 254/855-7354 [email_address]

How many are responsible for working on their website? And what software do you use? How many work with someone else who does the actual website work? How would you rate your website knowledge: Beginner Intermediate Advanced

How many are responsible for working on their website? And what software do you use?

How many work with someone else who does the actual website work?

How would you rate your website knowledge:

Beginner

Intermediate

Advanced

What questions do you want me to be sure to answer during this presentation? Don’t be shy!

5 Features every website should have Online Surveys Email Newsletters Social Media Blogs & Podcasts Intro to Copyrights ADA accessibility E-commerce 3 ways to get better rankings

5 Features every website should have

Online Surveys

Email Newsletters

Social Media

Blogs & Podcasts

Intro to Copyrights

ADA accessibility

E-commerce

3 ways to get better rankings

Before you acquire any new technology, ask why . Will it meet our needs? What are our needs? What purpose will it serve? How much time will it take?

Before you acquire any new technology, ask why .

Will it meet our needs?

What are our needs?

What purpose will it serve?

How much time will it take?

Web users now spend half their time visiting content, far outpacing time spent with search, communications and commerce (Online Publishers Association, 8-07)

Web users now spend half their time visiting content, far outpacing time spent with search, communications and commerce (Online Publishers Association, 8-07)



Purpose of website should be obvious Name of your entity & logo Full contact and location info Incoming links TITLE in the blue bar

Purpose of website should be obvious

Name of your entity & logo

Full contact and location info

Incoming links

TITLE in the blue bar



UPDATED, at all times Full contact info at the bottom of every page Mailing address Street address Phone Fax Email

UPDATED, at all times

Full contact info at the bottom of every page

Mailing address

Street address

Phone

Fax

Email

surveymonkey.com is the killer app in this category. Both free and paid Unlimited surveys for $200/year

surveymonkey.com is the killer app in this category.

Both free and paid

Unlimited surveys for $200/year

Can do 10 questions/100 responses per mo. free.



A great way to communicate what’s coming up – special events, ways to get involved, etc. And now, it’s really easy to create them online. Consider creating multiple newsletters to reach your various audiences.

A great way to communicate what’s coming up – special events, ways to get involved, etc.

And now, it’s really easy to create them online.

Consider creating multiple newsletters to reach your various audiences.

“ Do-it-yourself email marketing”

how many email messages were sent how many were opened how many emails bounced (bad addresses) how many recipients asked to be removed from your list

how many email messages were sent

how many were opened

how many emails bounced (bad addresses)

how many recipients asked to be removed from your list

Put a signup link on your website (Constant Contact gives you the code) When people ask you for info via the web, ask for permission to send a newsletter in addition to sending them the info. Every time you meet with your partners or customers, send around a signup sheet and ask them verbally if they want to be added to your mailing list.

Put a signup link on your website (Constant Contact gives you the code)

When people ask you for info via the web, ask for permission to send a newsletter in addition to sending them the info.

Every time you meet with your partners or customers, send around a signup sheet and ask them verbally if they want to be added to your mailing list.

Any site that allows users to share opinions and experiences with each other. Generally free of charge Usually serves up ads to pay the bills

Any site that allows users to share opinions and experiences with each other.

Generally free of charge

Usually serves up ads to pay the bills

MySpace – online diary shared with friends YouTube – share videos Flickr – share photos Wikis– share knowledge

MySpace – online diary shared with friends

YouTube – share videos

Flickr – share photos

Wikis– share knowledge

Many businesses have a MySpace page to reach the youth market – and are getting results. It doesn’t cost anything but time. It doesn’t require much technical knowledge. Why not have one?

Many businesses have a MySpace page to reach the youth market – and are getting results.

It doesn’t cost anything but time.

It doesn’t require much technical knowledge.

Why not have one?

Really not designed for use by most businesses Forces you to choose age, height, etc. Difficult to match the look and feel of your business graphics Moving/blinking ads impossible to remove Some businesses block access to MySpace

Really not designed for use by most businesses

Forces you to choose age, height, etc.

Difficult to match the look and feel of your business graphics

Moving/blinking ads impossible to remove

Some businesses block access to MySpace

Usually about 3 min. videos Free and easy to use Some CVB’s/Chambers put up promo videos A great way to promote your community! Waco – Cameron Park mountain bike ride with a helmet cam

Usually about 3 min. videos

Free and easy to use

Some CVB’s/Chambers put up promo videos

A great way to promote your community!

Waco – Cameron Park mountain bike ride with a helmet cam

Online photo sharing Many people will search for specific images. Waco Suspension Bridge Every CVB/City/Tourism entity should try to have a page in Flickr with their best photos of their landmarks, attractions, features! Great way to promote.

Online photo sharing

Many people will search for specific images.

Waco Suspension Bridge

Every CVB/City/Tourism entity should try to have a page in Flickr with their best photos of their landmarks, attractions, features!

Great way to promote.



A site that lets a group collaborate. Example: Wikipedia You login to the website, and have access to add to it, edit, delete. Easy way to build a website without technical knowledge. Much more efficient than email for communication

A site that lets a group collaborate.

Example: Wikipedia

You login to the website, and have access to add to it, edit, delete.

Easy way to build a website without technical knowledge.

Much more efficient than email for communication

Easy way to build a website for an event, especially when a group is working on it If you want to fire your web designer, you could possibly use a wiki instead Any sort of group work – creating an FAQ, collaborating on copy for new brochure – can easily be done on a wiki

Easy way to build a website for an event, especially when a group is working on it

If you want to fire your web designer, you could possibly use a wiki instead

Any sort of group work – creating an FAQ, collaborating on copy for new brochure – can easily be done on a wiki

Wetpaint.com – free; has some ads Pbwiki.com – 30,000 businesses use it. $8/user per month – discounts for nonprofits

Wetpaint.com – free; has some ads

Pbwiki.com – 30,000 businesses use it. $8/user per month – discounts for nonprofits

Blogs Podcasting RSS Feeds

Blogs

Podcasting

RSS Feeds

Blogs should be personal and honest. Blogs should provide extra value . Blogs should be a conversation between you and the people you serve. Blogs should be updated frequently. Blogs should always allow comments.

Blogs should be personal and honest.

Blogs should provide extra value .

Blogs should be a conversation between you and the people you serve.

Blogs should be updated frequently.

Blogs should always allow comments.

They can become very time-consuming. Many sound fake—done for marketing purposes only. Easy to start – Easy to let die. It takes fearlessness to have a blog, because dissatisfied people won’t hesitate to flame you or your company on it.

They can become very time-consuming.

Many sound fake—done for marketing purposes only.

Easy to start – Easy to let die.

It takes fearlessness to have a blog, because dissatisfied people won’t hesitate to flame you or your company on it.



Audio or video broadcasts, usually in a regular series, like a radio or TV show. A bit harder to learn the technology Hard to keep doing them, coming up with fresh ideas Usually an MP3 file Podcasts are a great tool!

Audio or video broadcasts, usually in a regular series, like a radio or TV show.

A bit harder to learn the technology

Hard to keep doing them, coming up with fresh ideas

Usually an MP3 file

Podcasts are a great tool!

For PC’s – Audacity http://audacity.sourceforge.net/ For Macs – GarageBand To learn how, take a podcasting class at your local community college or Education Service Center

For PC’s – Audacity

http://audacity.sourceforge.net/

For Macs – GarageBand

To learn how, take a podcasting class at your local community college or Education Service Center

Can be made available several ways: Direct download from your website – most common, and easiest. As a listing in podcast directories Podcast Alley ( www.podcastalley.com ) Through RSS feed. Through iTunes

Can be made available several ways:

Direct download from your website – most common, and easiest.

As a listing in podcast directories

Podcast Alley ( www.podcastalley.com )

Through RSS feed.

Through iTunes



An RSS feed allows people to subscribe to your podcast page by using a podcast receiver Example: Juice ( juicereceiver .sourceforge.net) If they subscribe, they will receive new episodes automatically.

An RSS feed allows people to subscribe to your podcast page by using a podcast receiver

Example: Juice ( juicereceiver .sourceforge.net)

If they subscribe, they will receive new episodes automatically.

Easiest way: use software to create your feed. www.feedburner.com (owned by Google - free) http://www.tristana.org/ ($35)

Easiest way: use software to create your feed.

www.feedburner.com (owned by Google - free)

http://www.tristana.org/ ($35)



Anyone who publishes needs to know about copyrights “ Publishing” includes: Websites – they are not exempt! Podcasts Photographs on your website Blogs Anything you create online where the public has access to it!

Anyone who publishes needs to know about copyrights

“ Publishing” includes:

Websites – they are not exempt!

Podcasts

Photographs on your website

Blogs

Anything you create online where the public has access to it!

Everything on the web is protected by copyrights unless those rights are given up in writing. You don’t have to register a work to have copyrights You own the work as soon as it takes a tangible form You don’t have to use the copyright symbol

Everything on the web is protected by copyrights unless those rights are given up in writing.

You don’t have to register a work to have copyrights

You own the work as soon as it takes a tangible form

You don’t have to use the copyright symbol

Photos, artwork, clip art all may be copyrighted. Mapquest/Yahoo maps are copyrighted. Even buildings and landmarks may be copyrighted Be cautious of work done by volunteers – they may own copyright

Photos, artwork, clip art all may be copyrighted.

Mapquest/Yahoo maps are copyrighted.

Even buildings and landmarks may be copyrighted

Be cautious of work done by volunteers – they may own copyright

If you use a photo of a person on your website, you should have written permission from them. Be aware of laws protecting the disabled. Photographs that show a person’s disability can violate their health privacy and affect their job opportunities. Example: A photo of a person in a wheelchair. Example: A photo of a person with a neck brace.

If you use a photo of a person on your website, you should have written permission from them.

Be aware of laws protecting the disabled. Photographs that show a person’s disability can violate their health privacy and affect their job opportunities.

Example: A photo of a person in a wheelchair.

Example: A photo of a person with a neck brace.

If you took this shot, it would be ok to use it on your website. If you took this shot, you would need permission from the Eiffel Tower to put it on your website.

Be sure you have written releases for all photos, artwork, etc. on your site Signed model releases that include Web If you have a volunteer create a webpage for you, have him/her sign a copyright release

Be sure you have written releases for all photos, artwork, etc. on your site

Signed model releases that include Web

If you have a volunteer create a webpage for you, have him/her sign a copyright release



Issues A volunteer started it, and was not paid for his labor on the site. The site accumulated 160,000 “friends” How to control what the volunteer said? Who owns the name “Barack Obama?” - Barack Who owns the “friends?” – the volunteer Compensated “volunteer” $39,000 for labor, $10,000 in fees

Issues

A volunteer started it, and was not paid for his labor on the site.

The site accumulated 160,000 “friends”

How to control what the volunteer said?

Who owns the name “Barack Obama?” - Barack

Who owns the “friends?” – the volunteer

Compensated “volunteer” $39,000 for labor, $10,000 in fees

Why is it important? Use ALT tags to truly describe graphics Convert graphics-only sites to mixed graphics and “real” text If you can copy and paste it into a Word file, it’s “real” text the search engines can read And the sight-impaired can also read “real” text! Watch the use of color – be sensitive to the many forms of color blindness Avoid pure Flash sites

Why is it important?

Use ALT tags to truly describe graphics

Convert graphics-only sites to mixed graphics and “real” text

If you can copy and paste it into a Word file, it’s “real” text the search engines can read

And the sight-impaired can also read “real” text!

Watch the use of color – be sensitive to the many forms of color blindness

Avoid pure Flash sites

Do “Control-A” and the graphics will appear as darkened blocks; “real” text will separate by line. Then read what the search engine reads. Does it contain keywords?

We hover over the Waco logo, and a yellow Tag pops up that says, “ Waco”. If I’m blind, it doesn’t tell me much. “Waco Convention & Visitors Bureau Logo” might be more descriptive.

Allows you to accept Visa/Mastercard online for purchases Sell hats, pins, posters, all logo’d items Special Events admission tickets

Allows you to accept Visa/Mastercard online for purchases

Sell hats, pins, posters, all logo’d items

Special Events admission tickets

Free shopping cart software No setup costs No monthly fees Simple interface where you control shipping cost schedule, taxes, etc. Cost: 2.9% plus 30 cents per transaction

Free shopping cart software

No setup costs

No monthly fees

Simple interface where you control shipping cost schedule, taxes, etc.

Cost: 2.9% plus 30 cents per transaction

Not as custom looking as having your own program running There is a transaction fee Limited options on each product: size, color

Not as custom looking as having your own program running

There is a transaction fee

Limited options on each product: size, color



To craft a website so that it does well in the “organic” listings of search engines for various search phrases.

To craft a website so that it does well in the “organic” listings of search engines for various search phrases.

“ Spiders” crawls from link to link, indexing the info and putting it into a huge database Google’s database is 850 terabytes. A terabyte is a million megabytes. A person types a phrase into the search engine’s search box The search engine lists websites it thinks will have the information you are searching for

“ Spiders” crawls from link to link, indexing the info and putting it into a huge database

Google’s database is 850 terabytes.

A terabyte is a million megabytes.

A person types a phrase into the search engine’s search box

The search engine lists websites it thinks will have the information you are searching for

Google (www.google.com) MSN (www.msn.com) Yahoo! ( www.yahoo.com ) Open Directory ( www.dmoz.org )

Google (www.google.com)

MSN (www.msn.com)

Yahoo! ( www.yahoo.com )

Open Directory ( www.dmoz.org )

Keywords in actual copy on page Keywords are search terms a person might type into Google or another search engine, to find your site. Links coming into page Links = “votes” for your page TITLE

Keywords in actual copy on page

Keywords are search terms a person might type into Google or another search engine, to find your site.

Links coming into page

Links = “votes” for your page

TITLE

What phrases do you think potential visitors to your site might type into a search engine? Those phrases, called keywords , must appear in your copy, or CONTENT. Think about what they would be looking for.



Don’t use “tricks” such as using invisible text Don’t submit to 1,000 Search Engines Don’t listen to shady people who promise you high rankings and charge you a fortune!

Don’t use “tricks” such as using invisible text

Don’t submit to 1,000 Search Engines

Don’t listen to shady people who promise you high rankings and charge you a fortune!

They are considered "votes" by the search engine. The more votes you get, from relevant websites, the higher your site should be ranked. Trade them with others – but watch quality Professional associations Ask your vendors to include them

They are considered "votes" by the search engine. The more votes you get, from relevant websites, the higher your site should be ranked.

Trade them with others – but watch quality

Professional associations

Ask your vendors to include them

Go to Google ( www.google.com ) Enter the following: link:www.yourwebsitename.com

Go to Google ( www.google.com )

Enter the following:

link:www.yourwebsitename.com

Remember that Google just shows a representative sample of links. Click on the links – sometimes you will find negative information that you can attempt to correct Also research your competitors’ incoming links on Google.

Remember that Google just shows a representative sample of links.

Click on the links – sometimes you will find negative information that you can attempt to correct

Also research your competitors’ incoming links on Google.

The TITLE tag is the most important SEO element of any web page. It shows up in the blue bar of the browser. It is used by the search engines both to rank the page, and as the name of the site. A good title is generally a 4 to 8 (12 max) word description of the page contents. Use keywords while still remaining readable to humans. Use different titles on different pages.

The TITLE tag is the most important SEO element of any web page.

It shows up in the blue bar of the browser.

It is used by the search engines both to rank the page, and as the name of the site.

A good title is generally a 4 to 8 (12 max) word description of the page contents.

Use keywords while still remaining readable to humans.

Use different titles on different pages.

These are tags that do not appear on the website itself. They are in the code behind the page. The most important: Meta description Meta keywords

These are tags that do not appear on the website itself. They are in the code behind the page.

The most important:

Meta description

Meta keywords

Should be a short paragraph describing your site to the search engines. Typical meta description tag: <meta name=&quot;description&quot; content=&quot;The Lyndon Baines Johnson Library holds more than 45 million pages of manuscripts, an extensive audiovisual collection, and oral history interviews with than 1,000 individuals.&quot; />

Should be a short paragraph describing your site to the search engines.

Typical meta description tag:

<meta name=&quot;description&quot; content=&quot;The Lyndon Baines Johnson Library holds more than 45 million pages of manuscripts, an extensive audiovisual collection, and oral history interviews with than 1,000 individuals.&quot; />

A list of words that relate to your site. Typical met tag for keywords: <meta name=&quot;keywords&quot; content=&quot;Lyndon B. Johnson, LBJ, historical documents, US Presidents, presidential libraries, research and archives, Lady Bird Johnson&quot; />

A list of words that relate to your site.

Typical met tag for keywords:

<meta name=&quot;keywords&quot; content=&quot;Lyndon B. Johnson, LBJ, historical documents, US Presidents, presidential libraries, research and archives, Lady Bird Johnson&quot; />

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