Demystifying Communication in a Digital World: Social Media 101
Description
Demystifying Communication In a Digital World
Social Media 101
Shonali Burke, ABC
Presented at Goodwill Industries International’s
2009 Summer Learning Event
Media Through the Ages
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Image: Alibaba.com
Image: Library of Congress
“Modern” Age Milestones
1600s: ads appear in English weekliesJune 1836: La Pressefirst to include paid advertising in its pages20th Century: Women enter the business1920s: Sponsored programming on radio, carries over to TV in the ’50s1960s: Creativity and the “USP” enter the game1980s/90s: MTV makes ads the focus, Internet marketing appears21st Century: Interactive, contextually relevant ads
1600s: ads appear in English weeklies
June 1836: La Pressefirst to include paid advertising in its pages
20th Century: Women enter the business
1920s: Sponsored programming on radio, carries over to TV in the ’50s
1960s: Creativity and the “USP” enter the game
1980s/90s: MTV makes ads the focus, Internet marketing appears
21st Century: Interactive, contextually relevant ads
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