Demystifying Communication in a Digital World: Social Media 101

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Information about Demystifying Communication in a Digital World: Social Media 101
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Published on August 17, 2009

Author: shonaliburke

Source: slideshare.net

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I recently presented a couple of workshops at Goodwill Industries International's 2009 Summer Learning Event, held annually for its employees. Here's the one on social media (primarily for newbies).

Demystifying Communication In a Digital World Social Media 101 Shonali Burke, ABC Presented at Goodwill Industries International’s 2009 Summer Learning Event

Media Through the Ages © Imagesofanthropology.com Image: Alibaba.com Image: Library of Congress

“Modern” Age Milestones 1600s: ads appear in English weekliesJune 1836: La Pressefirst to include paid advertising in its pages20th Century: Women enter the business1920s: Sponsored programming on radio, carries over to TV in the ’50s1960s: Creativity and the “USP” enter the game1980s/90s: MTV makes ads the focus, Internet marketing appears21st Century: Interactive, contextually relevant ads

1600s: ads appear in English weeklies

June 1836: La Pressefirst to include paid advertising in its pages

20th Century: Women enter the business

1920s: Sponsored programming on radio, carries over to TV in the ’50s

1960s: Creativity and the “USP” enter the game

1980s/90s: MTV makes ads the focus, Internet marketing appears

21st Century: Interactive, contextually relevant ads

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