Demand worldwide white_paper_leveraging_linked_in_sales_031214

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Information about Demand worldwide white_paper_leveraging_linked_in_sales_031214

Published on March 14, 2014

Author: JerryInman



LinkedIn is the world’s largest professional network on the Internet, with over 200 million members and more than 2.8 million companies in over 200 countries. It is also arguably one of the most powerful networking and inbound marketing tools and should be a cornerstone platform for any sales professional in the retail technology space. With the purchase
of Pulse and Slideshare, LinkedIn is growing in importance as the lead generation platform you need to master right now. So not only do you leverage LinkedIn to raise brand awareness, gain a competitive edge over the competition or discover new markets for your products and services, you utilize it to provide personal references and ultimately increase revenue. A recent Hubspot research study found that more companies had acquired a customer through LinkedIn than any other social media channel. If fact 57% of companies surveyed said they acquired a customer directly through a targeted LinkedIn action. This white paper will help you understand how you can start utilizing all the power of LinkedIn to increase your network and increase your market share now.

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