Published on February 23, 2014
Demand & supply of hotel services Lecture
Structure DEMAND on hospitality services Hospitality MARKET SUPPLY of hospitality product
Demand on hospitality services Motives • • • • Physiological Cultural Social Fantasy Individual preferences • Predilections • Previous impressions • Advertisements Imaginations of tourist • Hotel’s image
Demand on hospitality services • Physiological Motives to travel • Cultural • Social • Fantasy • Predilections Individual • Previous impressions preferences • Advertisements on hotels Image of hotel • • • • • • • Climate Prices Views Security Infrastructure People Sanitary and hygiene
Hospitality product supply Tourism resources • Natural attractions • Local hospitality • Tourism infrastructure Labor of hotel staff Expenditures of hotel • Capital funds (lodge + meals) • Man maid attractions • Impressive expressions
Tourist (Demand) Motives Natural Cultural Social Fantastic Preferences Predilections + Previous impressions + Advertisements Imagination Hotel’s image Tourism industry (Supply - hotels) Hospitality market Hospitality product Labor Expressions, which lead to the impressions Expenditure Capital funds (lodge & meals) + artificial attractions Tourism resources Sights, Hospitality Tourism infrastructure
Addittion: Some features of hospitality product Made during the consumption Variable quality Can’t store Complicated Consumer comes to the product
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