Decrease Your Bounce Rate to Increase Your Revenue

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Published on March 12, 2014

Author: ColibriTeam

Source: slideshare.net

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Decrease your bounce rate to increase your revenue Article written by Karol Pokojowczyk from https://colibri.io

Decrease your Bounce Rate to Increase your Revenue Karol Pokojowczyk from Colibri.io

The bounce rate represents the percentage of your visitors who enter the site and left the site rather than continue viewing other pages within the same site.

Each page on your site will have a special bounce rate and also an exit rate.

The problem is just that when people bounce, they enter through a page and leave through the same page without having visited any other pages.

Let us take an example to make it more clear:

A person finds your site’s, looks around, but clicks away; that’s a bounce.

But if someone finds your homepage, clicks on your “About Us” page, and then clicks back to your homepage before exiting, that’s not a bounce, but exit.

Let’s take another example:

Two websites selling the same thing. They get also the same number of visitors and have nearly the same conversion rate.

The only difference is the bounce rate. Normally a bounce rate should be between 50 and 60 percent,

so lets say the first one has 60 percent the second one only 30 percent.

For the 1st page this means in practice hat 400 of 1,000 visitors, want to see what the site has to offer.

Typical conversion rates are between 2% and 4%, so of those 400 visitors, between 8 and 16 people will make some purchase.

Let’s say that the other site has this 30 percent bounce rate, meaning that 700 of 1,000 visitors keep staying on the site.

Keeping in mind the 2 to 4 percent conversion rate, Site B hs a revenue opportunity between $7,000 and $14,000.

That’s a whopping 42 percent increase in revenue! Over the course of a year, that translates to up to $180,000 from simply reducing bounce rate!

So let’s start to reduce your bounce rate!

Avoid Pop-Ups

People will turn of your page quite fast if they see a Pop-up. Pop-up ads annoy people and usually they disrupt the user experience.

Use Intuitive Navigation

Don’t make your visitors feel dumb for not providing them with clear and obvious paths to get the content they may be looking for.

Use a great design

Design your page for your target audience. Design has become a legitimacy signal

and the lack thereof can directly impact visitors (and prospects) perceptions of the quality of your business and services.

Speed

If your website is working slow, many of your visitors will just close the page, that is sure- nothing really effects bounce rate like having a web page that takes 10 seconds to load.

Color Contrast

Contrast between colors can make a dull story into an exciting one and conversely

can turn the most exciting content in the world into a palette of indiscernible whites and grays if not given proper consideration.

Open External Links in New Windows

This is an incredibly simple concept that is still often overlooked, but if you’re going to link out to a resource on your website,

make sure you have it open a new window instead of redirecting the user off your site.

Colibri is a tool to measure the effectiveness of your SEO and online marketing efforts to get insights and improve your goal conversions.

This article was originally published on GrowthHacker.am. Find out more: Decrease your Bounce Rate to Increase your Revenue

Author: Karol Pokojowczyk CEO Colibri IO @KarolPokojowczy @Colibri IO

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