DECOUPLED

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Information about DECOUPLED

Published on November 12, 2007

Author: awilensky

Source: slideshare.net

Description

Description of new mobile dispatch venture for independent automotive trades.

Decoupled Dispatch Model Technical Methods and Market Dynamics A Service Oriented Architecture for Enabling Subscriber-based Mobile Dispatch and Work-Order Management Between Casually Affiliated Partners Author: Alan D. Wilensky

Technical Methods and Market Dynamics

Independent Servicers are always creating non-durable relationships in the course of filling their work slate. Outside agencies are always churning though independents in spite of semi-durable relationships. The automotive trade perpetually wrestles with owned capital equipment vs. marshaling independent resources. High Tech and VC is removed from this sector - culturally and empathetically. It’s unfortunate; there are $$ on the table. Most independents towing, lock, and glass tradesmen would agree to a subscription fee of 19.95 - 25.00 /mo. My Survey = 1000 New England Operators ZERO REFUSALS

Independent Servicers are always creating non-durable relationships in the course of filling their work slate.

Outside agencies are always churning though independents in spite of semi-durable relationships.

The automotive trade perpetually wrestles with owned capital equipment vs. marshaling independent resources.

High Tech and VC is removed from this sector - culturally and empathetically. It’s unfortunate; there are $$ on the table.

Who Are They?? Subscribers 5M Self Employed Tow, Mobile Lock, Glass Paying for the Equipment, Fin, Fuel, Maintenance Itinerant, poor work flow management, high peak valley workload Always on the prowl - opportunistic 99.99 % Self Dispatched on demand by external agencies (95%+ Voice PTT or cell) It is a ‘legwork’ business, and it kills them to know a job might be right around the corner

5M Self Employed Tow, Mobile Lock, Glass

Paying for the Equipment, Fin, Fuel, Maintenance

Itinerant, poor work flow management, high peak valley workload

Always on the prowl - opportunistic

99.99 % Self Dispatched on demand by external agencies (95%+ Voice PTT or cell)

It is a ‘legwork’ business, and it kills them to know a job might be right around the corner

Who Are They?? Submitters Municipal and State Agencies (Highway Road Foremen) Dealerships - Body and Collision Auctions Asset Recovery (repo) - BIG Market Parking Lots Direct demand overflow and consumer mobile Insurers

Municipal and State Agencies (Highway Road Foremen)

Dealerships - Body and Collision

Auctions

Asset Recovery (repo) - BIG Market

Parking Lots

Direct demand overflow and consumer mobile

Insurers

Indy Mobile for Automotive is a ‘Pure’ social network. It always has been, and always will be, in contrast to synthetic Web20 bubble. This has implications for other OEM licensing. ** The primary mission of an autonomous, distributed dispatch system is to support, enable, and expand the existing model. Subsequently, additional layers of value-added tools are provided. These tools allow submitters and subscribers to compose virtual fleets. No current solution to connect Indy’s to Unaffiliated Submitters ** My job as an Analyst is to look at re-deployable computing assets in as broad a perspective as possible for re-monetization. The Model - Then and Now

Indy Mobile for Automotive is a ‘Pure’ social network. It always has been, and always will be, in contrast to synthetic Web20 bubble. This has implications for other OEM licensing. **

The primary mission of an autonomous, distributed dispatch system is to support, enable, and expand the existing model.

Subsequently, additional layers of value-added tools are provided. These tools allow submitters and subscribers to compose virtual fleets.

No current solution to connect Indy’s to Unaffiliated Submitters

** My job as an Analyst is to look at re-deployable computing assets in as broad a perspective as possible for re-monetization.

Virtual Fleet Affiliations Open: Receiver may give any response, including refusal, to job – accrues a completion rating Open-Affiliated: Belongs to one or more virtual fleets by agreement – not likely to refuse jobs – ratings are accrued for these jobs (Virtual fleet composed by submitters) Cooperative: Member of a ‘trade pool’; at-will membership and availability – no ratings (in other words, virtual fleet composed by the mobile worker) All Affiliations can overlap with open job flow

Open: Receiver may give any response, including refusal, to job – accrues a completion rating

Open-Affiliated: Belongs to one or more virtual fleets by agreement – not likely to refuse jobs – ratings are accrued for these jobs (Virtual fleet composed by submitters)

Cooperative: Member of a ‘trade pool’; at-will membership and availability – no ratings (in other words, virtual fleet composed by the mobile worker)

All Affiliations can overlap with open job flow

Application of Technology to Streamline Business Save Fuel Create an alternative to owned equipment Fill Slack Job Slates (even in busy indies) Create Efficiencies by enabling collaboration through Virtual Fleets Drastically Cut Agency Response Times

Save Fuel

Create an alternative to owned equipment

Fill Slack Job Slates (even in busy indies)

Create Efficiencies by enabling collaboration through Virtual Fleets

Drastically Cut Agency Response Times

Portal: Submitter / Executor Enrollment Account Management Supervisory Interfaces Admin Interfaces Virtual Dispatcher: Job Broker Rationality Module (computationally expensive) Web Applets: Ajax, Flash, Google Toolbar, MS Office Outlook and Excel add-ins That will get you started, but more will be needed to distinguish the product Architectural Foundations: Fundamental

Portal: Submitter / Executor Enrollment

Account Management

Supervisory Interfaces

Admin Interfaces

Virtual Dispatcher:

Job Broker

Rationality Module (computationally expensive)

Web Applets: Ajax, Flash, Google Toolbar, MS Office Outlook and Excel add-ins

That will get you started, but more will be needed to distinguish the product

Upper Value Added Layers Increase Profit Beyond Subscription Fees: Multicast Bidding: Job is broadcast to eligibles for simple cost / time bid Arbitrage: Contracts for Future Jobs are placed out for bids Ratings: Submitter, Virtual D., and /or Fleet owner vote Virtual Fleet Composer: Allows submitters and subscribers to create work groups to service extended territories $ Architectural Foundations: Value Added Services $

Upper Value Added Layers Increase Profit Beyond Subscription Fees:

Multicast Bidding: Job is broadcast to eligibles for simple cost / time bid

Arbitrage: Contracts for Future Jobs are placed out for bids

Ratings: Submitter, Virtual D., and /or Fleet owner vote

Virtual Fleet Composer: Allows submitters and subscribers to create work groups to service extended territories

 

 

Escalating Supervisory States Time Bound User Supervisory Escalation Not Progressing - Virt. Disp. Alternate Sub Distance Bound User

The Mercantile Exchange Model There is no existing service providing a job futures model - completely new. The Carrying Margin can be self funded, sold off, or opened to on-line exchange trading Auctions, police, asset recovery, and state / muni are all interested - but...it has to be refined.

There is no existing service providing a job futures model - completely new.

The Carrying Margin can be self funded, sold off, or opened to on-line exchange trading

Auctions, police, asset recovery, and state / muni are all interested - but...it has to be refined.

Ancillary Services: Card Billing Small Accounting Integration Dispatch Accessories & Equipment (Communications > small form printers) Handset sales Mobile Ads Subscriber to Submitter Client The Indies become “our fleet” - invaluable data accrued. Therefore provide Web Services for External Aggregators Overflow Fulfillment for Auto Clubs Fleet Demand Services for Muni, State Highway (Parking event enforcement, snow removal, maintenance of way) Beyond Basic Dispatch

Ancillary Services:

Card Billing

Small Accounting Integration

Dispatch Accessories & Equipment (Communications > small form printers)

Handset sales

Mobile Ads Subscriber to Submitter Client

The Indies become “our fleet” - invaluable data accrued.

Therefore provide Web Services for External Aggregators

Overflow Fulfillment for Auto Clubs

Fleet Demand Services for Muni, State Highway (Parking event enforcement, snow removal, maintenance of way)

Driving Subscriptions Can’t ignore cost of fuel issues Auctions as ‘hub’ Recruitment Facilities Demonstration seminars / DVDs Peer Marketing accrues temp job priority Once Bounded Market Proven, Open Marketing via Local Cable

Can’t ignore cost of fuel issues

Auctions as ‘hub’ Recruitment Facilities

Demonstration seminars / DVDs

Peer Marketing accrues temp job priority

Once Bounded Market Proven, Open Marketing via Local Cable

 

Organic, Self Sustaining Growth Model Submitters rotate through virgin servicers Mobile subscribers always visit new potential submitters Subscribers always schmooz each other, can be incentivized Each independent represents an opportunity for Value added services (Card billing, small accounting integration) Likewise, each submitter target for value added services Submitter can be incentivized by work order subsidies

Submitters rotate through virgin servicers

Mobile subscribers always visit new potential submitters

Subscribers always schmooz each other, can be incentivized

Each independent represents an opportunity for Value added services (Card billing, small accounting integration)

Likewise, each submitter target for value added services

Submitter can be incentivized by work order subsidies

12-24 Month Timeline Campaign Branding and Marketing Collateral Brings within striking distance of a full multi-city campaign 12 Months Specs & Design Campaign Setup Tech Product Steering (one marketing hub) Closed Test (Auctions as Hubs) Submitter Focus

Bottom Line A Virgin Market Unserved by Mobile Solutions due to Multi-Agency, Itinerant nature. Untapped Growth by Value Added Services and Expansion into new trades (delivery, fuel, ind. repair, etc.) Well Surveyed, Due Diligence Completed

A Virgin Market Unserved by Mobile Solutions due to Multi-Agency, Itinerant nature.

Untapped Growth by Value Added Services and Expansion into new trades (delivery, fuel, ind. repair, etc.)

Well Surveyed, Due Diligence Completed

Potential Total Nextel Indies Penetration 1% Costs Est. @ 33% 5M 50k [email_address] 100M / mo. 1M / mo. 670k CC Fees @ 2% @ 3jobs /week ($75) 90M 900k (12*75=900*2%) 600k Annual 2.2B 22M 14,740,000

Risk / Reward Corp Fleets are more efficient to recruit, but have a saturation limit, competition, and integration penalty Indies will recruit slow at first, but have much lower market inertia once the system is accepted and popularized through good documentary style media campaigns and grass roots marketing The prime risk for indies is not market pass / fail, but growth term in uptake and retention of submitters The monetization opportunities for indies is better once established

Corp Fleets are more efficient to recruit, but have a saturation limit, competition, and integration penalty

Indies will recruit slow at first, but have much lower market inertia once the system is accepted and popularized through good documentary style media campaigns and grass roots marketing

The prime risk for indies is not market pass / fail, but growth term in uptake and retention of submitters

The monetization opportunities for indies is better once established

My Part Establish Broad Technical and Architectural Parameters Conduct Collaborative Design Meetings Drive and Design Brand Establish Market Anchor Points and Build Out Document Successful Use Case Lay Groundwork for Supported National Rollout

Establish Broad Technical and Architectural Parameters

Conduct Collaborative Design Meetings

Drive and Design Brand

Establish Market Anchor Points and Build Out

Document Successful Use Case

Lay Groundwork for Supported National Rollout

 

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