Decorative coatings for Agricultural and Construction vehicles

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Information about Decorative coatings for Agricultural and Construction vehicles

Published on March 5, 2014

Author: MacDermidIS



Presented at the Anochrome seminar at JCB world headquarters March 2014

Alan Gardner – Global Marketing Manager Steve Sheffield – UK Sales Manager Anochrome Key Account Manager Mark Baker – European Business Manager

Interior Automotive Coatings MacDermid have developed “Fashion Finishes” which uses the latest coating metallic and organic coating technology for this application • Used to enhance and protect many plastic components including: • Door handles • Dash board • Handles / knobs • Radio facias • Steering wheel trim

What are Fashion Finishes? • Our “Fashion Finish” range comprises Hardcoat, metallic and coloured films into new dimensions of choice, style and performance • “Fashion Finishes” offer stylish high performance coatings and films designed to enhance the value and appeal of a vehicles interior • The “Fashion Finishes” range offers many new styling ideas beyond anything that has been available before

Environmental Compliance • Our Fashion Finishes not only deliver beautiful new styling options they are also tested in accordance with the most stringent OEM performance specifications • Utilizing only environmentally sensitive chemistry and materials, systems meet increasing global regulations regarding hazardous materials

Metallic Coated Plastic • • • • Applied to „platable‟ plastics such as ABS / ABS-PC Electrodeposited metallic layers Final chromium layer, very hard and corrosion resistant Optional UV lacquer to provide coloured metallic film

Dark Chromium with Performance • New Dark Chromium takes colour to a totally new dimension. Never before has chrome been so intense, warm and alluring • The most advance dark chrome systems available, with a performance profile to match its exceptional colour

The Next Generation • Metallic colours • UV Electrophoretic lacquer. • Range of metallic pastel shades and colours

Decorative Fashion Finishes Full pallet of shades, colour and styles for today and tomorrow…

Hard Coat IMD Films • Formable Hard-Coated film • Scratch & chemical resistance surface • Graphics behind the film • Possibility of selective Texturing Selective texture Hard coat Base Film Ink

IMD - Main Process Steps Print Form Cut Mould

Mercedes S Class Interior 44 discrete components

Fiat Punto Evo, Punto Evo Abarth

Global Standards • Master samples with numeric values will define each Fashion Finish allowing global specifications to be set • OEM‟s may decide unique finishes defined by Q-Klad reference numbers

Potential Uses in Vehicle Cab Area Satin and dark chromium

Potential Uses in Vehicle Cab Area Coloured chromium

Potential Uses in Vehicle Cab Area IMD

Alan Gardner – Global Marketing Manager Steve Sheffield – UK Sales Manager Anochrome Key Account Manager Mark Baker – European Business Manager

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