Decison Making (Management) -Baxter Healthcare

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Information about Decison Making (Management) -Baxter Healthcare
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Published on July 6, 2007

Author: leminhhai

Source: authorstream.com

Decision Making: Decision Making Baxter Healthcare Corporation Members: Members Lê Thị Thùy Trang Võ Lê Duy Đoàn Thanh Phúc Lê Minh Hải Content: Content Summary Define the Problems Solve the problems Period 1: Investigations haven’t figured out the cause Period 2: Investigations figured out the cause Period 3: Long-term Summary: Summary Baxter Healthcare Corporation is a manufacturer about medical products and services Summary: Summary Summary: Summary Baxter made decision to buy Althin Medical AB ($130 million) Many people died after receiving dialysis treatment using Baxter's products “During the summer and fall of 2001, 23 patients in Croatia died, as did 15 patients in Spain , seven in Taiwan , five in Germany and two in Colombia . Four additional patients died in the United States “ Summary: Summary The deaths can not be explained Both internal and outside expert can not find the reason of the deaths The Spanish and Croatian governments confiscated the dialysis machines associated with the deaths. Therefore, it's difficult to develop the information to solve the problem PowerPoint Presentation: ? Problem If you were the CEO of Baxter, what would you do? Define the Problems: Define the Problems Define the Problem: Define the Problem Compensation Lawsuit Victims’ families Government Losing prestige Losing market share Solve the problems: Solve the problems Period 1: Investigations haven’t figured out the cause: Period 1: Investigations haven’t figured out the cause Discontinue and recall the Support Investigations PR Discontinue and recall the products in question Dialyzers: A, AF and AX series dialyzers Period 1: Investigations haven’t figured out the cause: Period 1: Investigations haven’t figured out the cause Discontinue and recall Support Investigations PR Support victims’ families Pay money Treat them with the best respecting Period 1: Investigations haven’t figured out the cause: Period 1: Investigations haven’t figured out the cause Discontinue and recall the Support Investigations PR Organize objective investigations: Internal External Period 1: Investigations haven’t figured out the cause: Period 1: Investigations haven’t figured out the cause Discontinue and recall the Support Investigations PR PR Multimedia Hospital… “Data from hospitals show that there was more than one common element to all the patients” Period 2: Investigations figured out the cause: Period 2: Investigations figured out the cause Good situation Bad situation Good situation: Using PR for announcement that Althin’s filter is no problem for health. Organize meetings and widespread announcement Introduce product Product is certified Only Althin’s filter treats hemophilia effectively Baxter Althin’s filter is safe Find out the core of deaths (not concerning to Baxter) for ensuring there would be no any deaths in future. Period 2: Investigations figured out the cause: Period 2: Investigations figured out the cause Bad situation: Complete compensation for victims Take responsibility and undertake for perfecting product Using PR for strategic announcement: Figure out and prove that Althin’s filter does not concern to the deaths but the attached equipments. Why do we sure about that? Base on the reports, all objective investigations, direct to Althin’s filter, find nothing that link Althin’s filter to the deaths (The ISO 10933 test results) Attached equipments are the most suspected Good situation Bad situation Period 3: Long-term: Period 3: Long-term Upgrade Redistribution Define problems (Investigation) Improve the process management (Using ISO standards). Research new technology and Register certificate. Input : good quality , trust Conversions Process: Fix all problems Process layout, product layout… Examples: Testing, Parking… Outputs: Shipping, preservation… Period 3: Long-term: Period 3: Long-term Upgrade products Safely Modern Cheap … Maybe change product’s brand Upgrade Redistribution Period 3: Long-term: Period 3: Long-term Upgrade Redistribution Redistribution Marketing Health organizations (Meeting, report, certificate) Hospital Health central Peoples (By television, radio, newspaper) “ Their products is very safely for patients ” Support Health central Try their products Promotion: Buy 10 filter + 1 filter Information: Information Management – Chuck Williams ( P.167 - C.6 ) http://www.yourlawyer.com/topics/overview/baxter_dialysis_filter http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=1172997 http://news.bbc.co.uk/2/hi/business/1640673.stm Download Powerpoint http:// www.slideshare.net / leminhhai /chapter-6-decision-making- baxter /

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