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Decision hierarchy

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Information about Decision hierarchy
Education

Published on February 19, 2014

Author: dan786

Source: slideshare.net

Description

Case Study Analysis for Decision Quality Class from Stanford
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Frame for Decision Making

Decision Identification Decision Promotional strategy for new product launch Should Zyrtex do market research before launch of new product How to handle Patent Infringement Lawsuit Uncertainty Successful launch of competitors product at the same time as Zyrtex Price volatility of key manufacturing compound Should Zyrtex sell delta division to big firm Launch of new product under given risk Price of the key manufacturing compound Which manufacturing process to choose Which firm to choose to for designing and building production facility Capacity for production plant Analysis for capacity expansion for different manufacturing process How we enter overseas market Effect of exchange rate on production coast Sales volume projections for the New product.

Decision Hierarchy Should Zyrtex launch the new product given all the risk Should Zyrtex do market research before launch of new product What is the projected sales volume of the new product? Focus On Price of the key manufacturing compound Take as given Which manufacturing process to choose Should Zyrtex consider selling delta division to the big firm How to handle the patent infringement lawsuit Capacity for production plant Which firm to choose to for designing and building production facility Decide later Analysis for capacity expansion for different manufacturing process How to enter overseas market Promotional strategy for launch of new product

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