DEC Case Study

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Information about DEC Case Study
Marketing

Published on February 13, 2014

Author: PayPalForBusiness

Source: slideshare.net

Description

Some of the biggest charities and thousands of not-for-profit organisations use PayPal to accept donations on their website. Donors love the convenience and security of PayPal, while not-for-profits can boost donations and lower costs.

In this case study you will see how PayPal helped to increase mobile donations to DEC, contributing to over £6 million pound in donations for the 2013 Philippines Typhoon Campaign and 26% of total PayPal transactions coming from a mobile device.

TESTIMONIAL – DISASTERS EMERGENCY COMMITTEE (DEC) DEC and PayPal – a force for good The Disasters Emergency Committee (DEC) is an umbrella organisation that represents 14 of the UK’s leading aid charities. When disaster strikes, DEC steps in to channel the fundraising efforts during the appeal period – to help the charities combine forces, maximise donations and quickly relieve the suffering of those affected in some of the world’s poorer countries. With the help of a Rapid Response Network – a unique alliance of the UK’s corporate and broadcast sectors – DEC can reach the British people and appeal for much-needed donations. Since its launch in 1963, DEC has run 64 appeals and raised more than £1.1 billion. Summary Organisation Disaster Emergency Committee (DEC) Challenge Give donors a fast and flexible way to donate from any mobile device. Solution Mobile optimised PayPal Express Checkout. The challenge Results DEC wanted to add to the ways donations could be made – online and on mobile. They were keen to tap into the growing trend of people donating via their smartphones and laptops, and wanted to create a fast, easy and more secure experience. • Quick and easy integration. The solution DEC added PayPal’s Express Checkout – which includes Mobile Express Checkout – as an additional way to donate. When mobile users arrive on DEC’s homepage, they are automatically directed to a donation page that adapts to any device, with PayPal as the preferred donation method. The results With PayPal on board, it’s now even easier for people to donate to DEC appeals wherever and whenever they want. The numbers speak volumes – within the first 13 days of the DEC Philippines Typhoon Campaign in 2013, PayPal processed £5.8 million in donations. •  ayPal is the preferred payment P option on mobile donation page. •  ver £6 million raised for the O Philippines Typhoon Campaign in 2013. •  6% of PayPal donations came 2 through Mobile Express Checkout. Feedback “The process of donating via mobiles, tablets and computers is now much faster and hassle-free.” Adil Husseini, Head of Fundraising DEC “ ffering people the choice O to give via PayPal has also made the process of donating via mobiles, tablets and computers much faster and hassle free for many.” Adil Husseini, Head of Fundraising DEC To learn more, call us on 0800 358 7929 or visit www.paypal.co.uk/non-profit Copyright © 1999–2013 PayPal. All rights reserved. PayPal (Europe) S.à r.l. et Cie, S.C.A., Société en Commandite par Actions. Registered office: 22–24 Boulevard Royal, L–2449, Luxembourg, R.C.S. Luxembourg B 118 349

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