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Death of the dotMobi

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Information about Death of the dotMobi

Published on October 30, 2008

Author: Suzzicks

Source: slideshare.net

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Death of the .Mobi By: Cindy Krum

“ The Web [has] become so pervasive, so ubiquitous that it is fading into the background. It’s becoming invisible. It just powers everything that we do and it is almost completely transparent; in that we often don’t even realize that we’re getting data or information from the Web. It’s just how we do things. We just expect it to be there and work. Flawlessly. At all times.” Jeremy Lockhorn, Director of Emerging Media & Video Innovation Avenue A | Razorfish

“ The Web [has] become so pervasive, so ubiquitous that it is fading into the background. It’s becoming invisible. It just powers everything that we do and it is almost completely transparent; in that we often don’t even realize that we’re getting data or information from the Web. It’s just how we do things. We just expect it to be there and work. Flawlessly. At all times.”

Jeremy Lockhorn,

Director of Emerging Media & Video Innovation

Avenue A | Razorfish

There is No Such thing as the ‘Mobile Web’

The BIG Idea(s) There is only ONE Web Mobile is the Lowest Common Denominator in Web Rendering Mobile Search = Desire for Action Mobile = New Problems = New Opportunities You Must Make SERPs Portable, Personal & Intelligent

There is only ONE Web

Mobile is the Lowest Common Denominator in Web Rendering

Mobile Search = Desire for Action

Mobile = New Problems = New Opportunities

You Must Make SERPs Portable, Personal & Intelligent

What Can MSN Do Today to Prepare for The Future? Anticipate the [mobile] Opportunity Innovate to Address Hurdles in [mobile] Marketing Provide a Better [mobile] Search Experience

Anticipate the [mobile] Opportunity

Innovate to Address Hurdles in [mobile] Marketing

Provide a Better [mobile] Search Experience

Anticipate the [mobile] Opportunity

Mobile Phones = Lowest Common Denominator

Mobile Phones = Lowest Common Denominator

 

Mass [mobile] Convergence Phone E-mail/Calendar SMS/MMS Pictures/Video Music Simple Computing Web Browsing Gaming

Phone

E-mail/Calendar

SMS/MMS

Pictures/Video

Music

Simple Computing

Web Browsing

Gaming

 

Innovate to Overcome Challenges in [mobile] Marketing

Solving [mobile] Browser Problems Challenge: Too many browsers that render the web differently. Solution: Create a better browser and/or preference results based on how they will render in the browser doing the searching.

Solving [mobile] Handset Problems Challenge: Different handsets & screen sizes, slow rendering speed. Solution: Interactive, device-sensitive SERPs that are re-format to fit any screen size.

Solving [mobile] Infrastructure Problems Challenge: Slow download speeds, wimpy networks Solution: SERPs that download quickly & offer more actionable information. Mobile Toolbar.

Solving [mobile] Data Pricing Problems Challenge: High & confusing mobile data charges prevent mobile search. Solution: Work with carriers to subsidize mobile data charges with highly targeted advertising.

Solving [mobile] User Education Problems: Challenge: Mobile web surfing is hard and makes people feel stupid. Solution: Make mobile web searching faster and easier, and teach people how to best use your interface.

Provide a Better [mobile] Search Experience

A Better [mobile] Search Experience for All Searchers

A Better [mobile] Search Experience for Logged-In Searchers Volunteered Demographic Information for Organic Results Subsidized Mobile Data Charges for Paid Results Remote Storage & Search Mobile Payment

Volunteered Demographic Information for Organic Results

Subsidized Mobile Data Charges for Paid Results

Remote Storage & Search

Mobile Payment

 

A Better [mobile] Search Experience for Advertisers

A Better [mobile] Search Experience for Webmasters Multiple Style Sheets Selective Serving Transcoding

Multiple Style Sheets

Selective Serving

Transcoding

The BIG Idea(s) There is only ONE Web Mobile is the Lowest Common Denominator in Web Rendering Mobile Search = Desire for Action Mobile = New Problems = New Opportunities You Must Make SERPs Portable, Personal & Intelligent

There is only ONE Web

Mobile is the Lowest Common Denominator in Web Rendering

Mobile Search = Desire for Action

Mobile = New Problems = New Opportunities

You Must Make SERPs Portable, Personal & Intelligent

“ I believe the future is only the past again, entered through another gate.”   Sir Arthur Wing Pinero, The Second Mrs. Tanqueray , 1893

“ I believe the future is only the past again, entered through another gate.”

  Sir Arthur Wing Pinero,

The Second Mrs. Tanqueray , 1893

Cindy Krum Rank-Mobile [email_address] 720-231-7277

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