Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers

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Information about Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers
Marketing

Published on March 6, 2014

Author: peopleizers

Source: slideshare.net

Description

Is Facebook about to die? In his keynote Lefti does take a critical look at this dark prediction based on the data published by Princeton University in January, 2014. He shares his personal and professional journey on Facebook as part-time startup evangelist and as the first Social Media Manager of Mercedes-Benz globally. He closes with his lessons learned - The 7 Deadly Sins - as Facebook marketer, so you can avoid them. This presentation is for all marketers trying to get the most out of their Facebook presence - just in case it will prevail at the end;)

DEAD OR ALIVE THE 7 DEADLY SINS OF FACEBOOK MARKETERS Eleftherios Hatziioannou Human Being & Doing March 6th, 2014 Budapest (Hungary)

INTRO

PEOPLE 1 2 3 SOCIAL BUSINESS INTELLIGENCE (LISTENING) CONTENT PRODUCTION/ DISTRIBUTION (ADDING VALUE) CONTINUOUS RELATIONSHIP MANAGEMENT (CONNECTING) TECHNOLOGY

dozeo – Remote Working smoope - Service To Go Co-Founder, Advisor, Evangelist, Investor

MY LOOK BACK

#OVERLOAD SOURCE: http://mashable.com/2014/02/12/facebook-look-back-videos/

SUPERCOOL FIRST STEPS

DUCHENNE SMILE

BUT LIFE (AND BUSINESS) GOES ON!

CORPORATE JOURNEY

SOURCE: Mercedes-Benz Brand Communications

SOURCE: Mercedes-Benz Brand Communications, Artwork 500.000 Fans (after 12 months)

SOURCE: Mercedes-Benz Brand Communications, Artwork 1.000.000 Fans (6 months later)

ARTWORK 2.000.000 FANS SOURCE: Mercedes-Benz Brand Communications, Video Animation (3 months later)

FROM WALL STREET TO LOVE STREET

FACEBOOK IS DEAD? WTF!?!

SOURCE: John Cannarella, Joshua A. Spechle, Princeton University

SO THE INTERNET IS DEAD, TOO!?

HIGH LOW SOURCE: Google Trends (Keyword: Internet, 2005-2014)

#BS

5 REASONS WHY FACEBOOK CAN ONLY DIE FROM SUICIDE: 1.  It‘s the leading social network. People are lazy and won‘t leave there friends behind. 2.  It‘s more than a social network. It‘s has become a social layer in our lives. 3.  Their bank account is full of cash. Their offices full of talent. 4.  They‘ve become a mobile giant (Instagram, Whatsapp, Parse, mobile ad network, etc.) 5.  They‘re still growing. Internet for everyone. Emerging markets. Youngster keep their accounts.

HAPPY BIRTHDAY!!!

THE 7 DEADLY SINS

...

“ Do not go where the path may lead, go instead where there is no path and leave a trail.” ~ Ralph Waldo Emerson

SINFUL SUMMARY 1.  OLD SCHOOL ONE WAY(Brand vs. Community). 2.  HARDSELLING vs. Soft Selling 3.  AUTOMATION vs. HUMAN TOUCH (quantity vs. guality). 4.  Forgetting the CONTEXT (more than Facebook). 5.  Not using DATA/INSIGHTS to add real value. 6.  ME TOO instead of innovating (become the case!). 7.  Neglecting MOBILE.

ENJOY YOUR LIFE (AND BUSINESS) fb.com/peopleizers @peopleizer

ONE LAST THING ;)

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