Dci-Artform Overview

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Information about Dci-Artform Overview
Retail

Published on May 6, 2014

Author: EnoalLEROCH

Source: slideshare.net

A Marmon/Berkshire Hathaway Company

We drive consumer behavior to improve your business. Creating innovative retail marketing solutions that impact a consumer’s perception of a brand both physically and emotionally. Our insight-driven Retail Science-based approach produces experiences that not only drive specific behavior, but also deliver quantifiable results and ultimately improve our client’s business.

Retail Redefined Our focus is redefining … … the future of retail … the customer journey and experience … the heights to which retail marketing can impact a brand … the relationship between customers and brands

Integration From Start to End Creating innovative retail marketing solutions for Fortune 100 companies for 70 years Hundreds of global brands Thousands of retailers and dealerships worldwide Client relationships that span decades DCI-Artform Capabilities

The Art + Science of Retail Our principles of Retail Science are the basis of every solution Focus on three concepts: Trip Mission Why and where customers shop Purchase Cycle How they shop Purchase Barriers What stops them from buying DCI-Artform Capabilities

One of the largest retail activation firms in the world Part of The Marmon Group and Berkshire Hathaway Companies Access to thousands of global resources and suppliers Execute and deliver anywhere in the world Milwaukee Chicago Detroit Los Angeles New York Nashville London Paris Frankfurt Hong Kong DCI-Artform Offices Global Scope and Reach DCI-Artform Capabilities

Global Delivery DCI-Artform Capabilities

Microsoft Surface Global Rollout • DCI-Artform helped Microsoft roll out its new wireless tablet, Surface, to thousands of consumer electronics stores worldwide • Our merchandising solutions enabled consumers to interact with live devices while meeting retailers’ need to keep devices secure from theft • DCI-Artform produced and installed merchandising solutions in nearly 7,000 retail locations in China, North America and Europe DCI-Artform Capabilities

Jawbone Global Product Launches • Jawbone needed to create brand awareness of its product lineup through high-quality point-of- purchase displays that allow customer a hands-on experience with the product • DCI-Artform developed and executed a product rollout of 18 different display styles in more than 4,000 stores in 15 languages for 33 countries on four continents • Despite the variety of display styles, we ensured that customization did not impact the overall sound quality of speakers when tested by consumers DCI-Artform Capabilities

Coty/Rimmel NEXT Beautyshop • Cosmetics shoppers in mass market retailers prefer to interact with displays that are fully stocked, clean and have usable testers • Poorly organized and cluttered displays can cause shoppers to abandon their trip missions • The DCI-Artform creative design engages shoppers, allows retailers to merchandise the display quickly and efficiently, and has flexible components that optimize space, maximize inventory levels, and accommodate a variety of store configurations • Currently installed in 30,000 retail outlets in more than 40 countries, there are more than 50 stand sizes that could feature 40-50 different internal product arrangements, all managed by DCI-Artform DCI-Artform Capabilities

Dell Dedicated Retail Space • Dell needed a dedicated destination to draw in consumers and demonstrate their newly evolved suite of PCs, laptops, tablets and phones • DCI-Artform developed the Dell Experience Center (DEC) to accommodate a variety of retail spaces, addressing unique logistical needs for power sources, lighting requirements, floor plans and space allocations • The pilot was so successful that Dell had DCI- Artform produce and install 75 more DECs in additional malls nationwide DCI-Artform Capabilities

In-House Capabilities • Research • Strategy development • Product development • Industrial and graphic design • Engineering • Electro-mechanical security devices • System integration • Value engineering • Project management • Prototyping • Production • Manufacturing • Global sourcing • Supply chain management • Cost analysis • Inventory management • Assembly and packaging • Fulfillment • Warehousing • Site surveys • Logistics • Installation • Sell-in/enrollment • Direct marketing • Photography • Copywriting/proofreading • Printing • Print production • Mailing • Digital media • Interactive marketing • 3-D virtual design • Content development • Websites • Programming • Database analysis • IT support • Customer service • Aftercare We create integrated retail marketing solutions with expertise from every facet of DCI-Artform DCI-Artform Capabilities

A Marmon/Berkshire Hathaway Company Enoal Le Roch Account Manager Europe o. +49 6152 1873 102 m. +49 171 3597236 leroch@dciartform.com dciartform.com DCI Marketing-Europe GmbH Frankfurter Strasse 74 D-64521 Gross-Gerau Geschäftsführer: Michael Hall, Harinder Singh Sandhu UStID: DE 239 797 714 HRB 85494 AG Darmstadt

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