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Information about DavidBeckham

Published on July 9, 2007

Author: Spidermann

Source: authorstream.com

Person Marketing:  Person Marketing David Beckham European Soccer Player Person Marketing:  Person Marketing Marketing efforts designed to cultivate the attention and preference of a target market toward a person. David Beckham:  David Beckham Shot to fame in 1995 with Manchester United soccer team Known for clutch goals and sharp passes Has a unique ability to 'bend' the ball on free kicks Movie 'Bend It Like Beckham', about a girls soccer team, boosted his appeal in the U.S. David Beckham:  David Beckham Married to Victoria Adams, former Spice Girl singer Posh, which contributed towards him becoming a major celebrity outside of football Has his own aftershave scent: David Beckham Instinct Beckham’s name was searched for on Google more than that of any other sporting personality in 2003 and 2004 David Beckman:  David Beckman Moving to the U.S. and will play for the Los Angeles Galaxy soccer team. Signed a five year agreement worth up to $250 million Annual salary $10 million Team-jersey sales 40% - 50% Share of club ticket revenue Endorsements of $20 - $25 million/year “Brand Beckham”:  'Brand Beckham' Generate significant revenue for: The Los Angeles Galaxy Major League Soccer After announcement, team sold 1,000 season tickets and 100 premium seats Sponsors [Adidas, Gillette, Proctor and Gamble] are looking at future marketing opportunities He sold 'hundreds of thousands' of his Number 23 jersey during his last 4 seasons in Spain Brand Beckham:  Brand Beckham You may or may not make $50milloin/year but you could become a brand::  You may or may not make $50milloin/year but you could become a brand: Joe Mesa Auto Wholesale Buster’s Texas Style Barbecue Steve Young’s Tree Service Maguffy’s Pub George Higley Kitchen Cabinets Anne Garrison Design Gift Shop Brad Winter Picture Framing Source: Yellow Book Portland Metro Brand Young:  Brand Young Steve Young’s Tree Service

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