Published on September 30, 2014
Creating and selling the unknown David Vale firstborn.com
with the Brief View slide
not yet... View slide
Win the opportunity to pitch.
Creative AD Copywriter Developer Strategist Producer Team Structure
A B C D E split into small groups
Research... a lot!
Contest Keep it simple Embrace curiosity Take Risks Use your whole brain - Adam Rubin
≠ idea ≠ execution
10 min, 10 ideas
Take a Break Brain Dump Organize your thoughts
your Idea like a fragile leaf
protect it! no negativity
name it! “I fucked your mom” Project
explain it! Have you ever...?
make it bigger! How it comes to life?
Building your Presentation
Strategy Insight Big Idea Narrow Focus How it comes to life Deck Structure
Sell to the Contest Who are you talking to?
Answer questions before they are asked Why this will work and what is my part on it?
Move on! Learn from your successes.
Thank You! David Vale firstborn.com
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