David Vale - Creative Process

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Information about David Vale - Creative Process

Published on September 30, 2014

Author: StasKremnev

Source: slideshare.net


Clear and useful presentation from David Vale (Firstborn) about creative process, its stages and technics.

Creating and selling the unknown David Vale firstborn.com

everything starts...

with the Brief View slide

not yet... View slide

Win the opportunity to pitch.

The Brief

Team Up

Creative AD Copywriter Developer Strategist Producer Team Structure

A B C D E split into small groups

Research... a lot!

Creating Ideas

Contest Keep it simple Embrace curiosity Take Risks Use your whole brain - Adam Rubin

≠ idea ≠ execution

Free Style

Mind Map

10 min, 10 ideas

Take a Break Brain Dump Organize your thoughts

Sharing Ideas

your Idea like a fragile leaf

protect it! no negativity

name it! “I fucked your mom” Project

explain it! Have you ever...?

make it bigger! How it comes to life?

Presenting Ideas

Building your Presentation

Strategy Insight Big Idea Narrow Focus How it comes to life Deck Structure

Big day!

Sell to the Contest Who are you talking to?

Answer questions before they are asked Why this will work and what is my part on it?

Move on! Learn from your successes.

Thank You! David Vale firstborn.com

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