Dave Chaffey - Making Social Central - 10 best practices

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Information about Dave Chaffey - Making Social Central - 10 best practices
Business & Mgmt

Published on March 2, 2014

Author: digitalinsurance

Source: slideshare.net

MAKING SOCIAL CENTRAL Ten ingredients from the integrated campaigns cookbook Featuring... The Top Integrated Social Campaigns of 2013 Dr Dave Chaffey SmartInsights.com Digital marketing strategy advice @DaveChaffey #SMM13 1

About Dave Chaffey  A professional trainer in digital marketing since 1997  Author of 5 bestselling marketing books now in their 4th and 5th edition  Manages SmartInsights.com a marketing advice site with paid members in over 50 countries  Insights Director at agency ClickThrough Marketing @DaveChaffey #SMM13 2

Campaign ingredient #1? @DaveChaffey #SMM13 3

#1 Buzz = “Big Idea” Engaging + Participative + Shareable  Example engagement devices:         Search boxes Questions Quizzes Polls Calculators Interactive Q&A Call-backs Viral games @DaveChaffey #SMM13 4

Build in reasons to share + add @DaveChaffey #SMM13 5

@DaveChaffey #SMM13 6

@DaveChaffey #SMM13 7

Campaign ingredient 2 Big idea connected to campaign goals @DaveChaffey #SMM13 8

Interactive and personal @DaveChaffey #SMM13 9

Campaign ingredient 3 – Campaign ingredient #3? Support Information Foraging Support content foraging @DaveChaffey #SMM13 10

1. Created Demand 2. Dominated SERPs 3. Event Awareness 4. Registrations, Sessions 43k Ebook views - 6 days 1k+ PDF downloads 5k views interviews 500+ social shares 100+ inbound links @DaveChaffey #SMM13 11

@DaveChaffey #SMM13 12

@DaveChaffey #SMM13 13

Campaign Ingredient 4 Focus on persona Pain + Gain @DaveChaffey #SMM13 14

Support prospects on a journey @DaveChaffey #SMM13 15

@DaveChaffey #SMM13 16

Investment criteria?  Rev/visit  Demand+ lead gen  Amplify  Brand fit  SEO  Longevity  Authority/Thought Leadership  Individual pain points?  Repurposeability  Risk/reward Defining priorities for investment? @DaveChaffey #SMM13 17

@DaveChaffey #SMM13 18

@DaveChaffey #SMM13 19

Campaign Ingredient 5 Don’t forget to build in SEO still Moz Ranking Factors Autumn 2013 @DaveChaffey #SMM13 20

@DaveChaffey #SMM13 21

Campaign ingredient 6? @DaveChaffey #SMM13 22

www.tourismirelandtaxichallenge.com Give your campaign momentum, inertia! @DaveChaffey #SMM13 23

Campaign momentum @DaveChaffey #SMM13 24

Campaign ingredient 7 - Repurposing Social Networks PDF Direct social messages Slideshare Email Long form interviews Blog Single images Search All Content & Promotions Consider:    @DaveChaffey Contribute Download Subscribe Share Attend Conference “Findability” “Engagement” “Shareability” #SMM13 25

One Clever Question You're a secret agent on a mission and you're having a rendezvous with your agency contact after pulling a dangerous undercover operation. You now have a coveted secret. A content marketing secret. What secret for achieving success with content marketing will you share? The content marketing world depends on it! @DaveChaffey #SMM13 26

Key campaign ingredient 8? @DaveChaffey #SMM13 27

Segment and target your influencers @DaveChaffey #SMM13 28

Campaign ingredient 9 Paid – Owned – Earned integration @DaveChaffey #SMM13 29

@DaveChaffey #SMM13 30

Ingredient 10 – Keep It Real Time – Jump on a meme @DaveChaffey #SMM13 31

Test approaches. Be Agile. @DaveChaffey #SMM13 32

Let’s Connect! Questions & discussion welcome SmartInsights.com uk.linkedin.com/in/davechaffey  Blog www.smartinsights.com/blog www.facebook.com/davechaffey  Feeds www.feedburner.com/smartinsights ww.twitter.com/DaveChaffey  Email Newsletter https://plus.google.com/u/0/10625135037962 www.smartinsights.com 2013691 @DaveChaffey #SMM13 33

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