Datawiz.io use case of customer segmentation

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Information about Datawiz.io use case of customer segmentation
Business & Mgmt

Published on March 14, 2014

Author: VolodymyrNepiuk

Source: slideshare.net

Description

What will you get by sorting Retail chain clients into clusters (segments)? Client behaviour analisys and future purchase prediction.

Big Data, Big Insights Supermarket Case Receipt Receipt Receipt Receipt Receipt Receipt hello@datawiz.io

Thousands of receipt are printed every day in each supermarket store Receipt Receipt hello@datawiz.io

Supermarket got tons of data from different cards and systems. LOYALTY CARD COUPON CARD CREDIT CARD 1 1 0 1 0 1 0 1 0 0 1 hello@datawiz.io

Before store used massive discount program to bring client in, do upsell and earn money. 20% OFF ON SALE hello@datawiz.io

But now many stores begin to use BIG DATA to gain more customer insights and increase profit

A Simple Use Case Customer Segmentation hello@datawiz.io

Cluster Clients Proportion (%) 1 31233 63.3 2 10807 21.9 3 3027 6.2 4 1691 3.4 5 730 1.5 6 662 1.4 7 650 1.3 8 504 1 All clients are segmented into 8 clusters according to their purchase behavior hello@datawiz.io

It shows the high possibility of purchase products in each clusters. Cluster 3 3027 06 Dietary fats, mayonnaise, eggs 100% 0607 Eggs 100% 060702 Piece (trays) 100% 20 Bakery and confectionery 96.2% 16 Milk and milk products 93.9% 14 Meat and meat products 93.4% 50 Household appliances for the home 93.2% 18 Fresh vegetables, fruits, mushrooms 91.4% 5005 Bags 88.6% 2002 Products made by supermarket 88% 1802 Fresh vegetables 86.3% 01 Grocery 85.5% 31 Personal hygiene 85.5% 02 Canned Goods 84.2% 12 Soft Drinks 81.8% 03 Packed candy 80.8% 100 100 100 96.2 93.89 93.36 93.23 91.38 88.64 87.97 86.26 85.53 85.46 84.24 81.76 80.84 6 607 60702 20 16 14 50 18 5005 2002 1802 1 31 2 12 3 hello@datawiz.io

Now they know who are in which segment and which products they more perfer to buy!

Effective promotion plan can be easily made with high purchase rate product for targe segment. hello@datawiz.io

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