Data visualizations are not boring anymore! (updated)

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Information about Data visualizations are not boring anymore! (updated)
Technology

Published on February 18, 2014

Author: steveouting1

Source: slideshare.net

Description

Overview of data visualization tools, techniques, best practices, etc.

Data and data-visualizations are not boring anymore* * Now anyone can learn to love data Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Should all journalists learn data visualization, infographics skills? Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

No one can escape the massive growth of data – especially journalists Exponential growth in data Social media data Sensor data Mobile-phone sensor data Government data Treasure trove of news and story ideas for journalists (much not possible in past) LA Times data editor: Big area of opportunity in news business … vs. other news jobs threatened News orgs hiring more data editors Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Rate of growth in data is scary fast But this presents! enormous opportunity! for journalists to! spot trends and! identify untold stories Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Social media data is a big part of growth (because we voluntarily share so much) Tweets per day (fall 2013): 500 million! ! Facebook (fall 2013):! • messages sent per day: 10 billion! • items shared: 4.75 billion! • photos posted: 350 million! Source: Digital Marketing Resource Center ! ! Instagram:! • photos posted per day: 55 million! • “likes” given per day: 1.2 billion! Source: Instagram Source: Search Engine Journal Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Social media analysis tools provide insight to non-data scientists } The “Social Cocktail” Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

A quick step back 20+ years (journalists using data is not new) Early software 
 tools crude compared to today’s Dedicated 
 graphic artist Reporter/editor 
 trained in CARR, 
 analyzing data Static 
 visualizations 
 only Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

A data visualization can tell the story all by itself Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Still relevant: Excel (when statistical analysis software is more than you need) Older Excel: weaknesses over using statisticalanalysis software (SAS, SPSS, Stata, OriginPro, JMP) New Excel: beefed up for data analysis Must install “data analysis” add-on (user option) Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Great tools … Not easy to master More powerful, capable Static or interactive or video … But expensive Takes time to learn Steep learning curve Perhaps too much for a busy multitasking journalist Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

More-powerful, easy-to-use tools are here: Still need Excel and Adobe applications? Free! Download client app [Windows only! :( Mac version 2Q 2014] … Hosted on web free … Embed on your site Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Example of interactive data visualization using Tableau Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Many easier-to-use tools are now
 not on desktop: Use them in the cloud Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Example: Infogr.am Simple enough for anyone to use Limited! free account! OR! $12/month! plan Flawed Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

An Infogr.am interactive graphic Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Other simple-to-use cloud-based data visualization/infographic tools Free trial; $14-$29/month Still free for now Private beta, but you can sign up for account Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

The problem when data visualization tools are available for everyone Pretty… Effective data visualization… Nearly incomprehensible!! But a bit plain looking Sources: Harvard Business Review, JunkCharts.com Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

But even if you’re not an expert, you can learn the ropes Bar Chart: As simple as you can get with data visualization Flawed Much better!! No need to turn head to read type Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

What could be better about this recent NY Times data visualization? Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

A few data visualization tips Not all big data is useful data … e.g., Twitter data may not help you answer some questions, but will help on others With social-media data, pick the best source(s) … Disqus comments or Tumblr might be better fit for what you seek; combining sources in “social cocktail” may yield best insight Tell a story! … Dont’ just create charts; use data and visualizations as the means to telling a story Presentation: How much data, complexity does reader need? … Keep it as simple as possible in visualization Data: Attribute your sources; link to source data! Don’t let your numbers lie! … Proper chart form; 0 baseline; etc.! Choose the right chart type for your data … Here’s a handy guide Design: Don’t clutter with useless illustration Design follows data! ! Design: Keep color blindness in mind … 8-10% males; <1% females Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Good news data-viz resources ProPublica Nerds Blog
 http://www.propublica.org/nerds/
 PP’s Tools and Style Guides
 https://github.com/propublica/ The Guardian Data Blog
 http://www.theguardian.com/news/datablog Texas Tribune: The Data
 http://www.texastribune.org/library/data/ Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Some good data-viz resources junkcharts.typepad.com - Blog; lessons, tips on effective data visualization Book: “The Functional Art: An introduction to information graphics and visualization” - by Alberto Cairo Blogs:
 visualizing.org … informationisbeautiful.net … flowingdata.com … infosthetics.com … visualisingdata.com … datavis.tumblr.com … visualoop.com These presentation slides can be found here:
 http://www.slideshare.net/steveouting1 Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

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