Data Is Your Next Product Opportunity - Pentaho

50 %
50 %
Information about Data Is Your Next Product Opportunity - Pentaho
Education

Published on August 31, 2014

Author: aipmm

Source: slideshare.net

Description

Users and customers don't just want products and services anymore - they also want the data and analytics that are under the hood! The good news is that delivering value with data is more achievable than ever before thanks to greater access to diverse data sources and the ability to process, blend, and refine data at unprecedented scale.

Join Dave Henry, SVP of Enterprise Solutions at Pentaho, as he explains how this creates opportunities to differentiate existing products and create innovative new applications.

During this webinar, you will learn:
* Why businesses and consumers are demanding more and more data from applications
* The different ways that data and analytics can be delivered to create value for end users
* The Big Data and advanced analytics architectures that power these new 'data products'
* Sample use cases for these types of data and analytics services

Who Should Attend:
Product Managers, Technical Managers, Project Managers, Program Managers and anyone responsible for addressing customer needs and influencing product strategy.

About the Speaker:
Dave Henry, Senior Vice President of Enterprise Solutions, Pentaho, is responsible for assisting Pentaho's corporate customers and technology partners with the evaluation, development and deployment of big data strategies and solutions. He has nearly 20 years of experience with database technologies, data warehousing and business intelligence and has held a variety of senior positions including business development, product marketing, pre-sales management and professional services at Sagent, Temtec and PLATINUM technology. Dave has been with Pentaho since its commercial inception. He holds a Masters degree in Information Science from the University of North Texas.

For more information about Pentaho's services, visit www.pentaho.com.

Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, contact AIPMM at certification@aipmm.com.

About AIPMM
The AIPMM is the trusted authority for product management knowledge. It is where product professionals go for answers. With members in over 75 countries, it is the worldwide certifying body of product leaders.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

Visit http://www.aipmm.com.

Call For Speakers: http://bit.ly/1b006vm
Subscribe: http://www.aipmm.com/subscribe
Articles: http://www.aipmm.com/html/newsletter/article.ph
Membership: http://www.aipmm.com/join.php

© 2014 AIPMM www.aipmm.com AIPMM Webinar Series www.aipmm.com

© 2014 AIPMM www.aipmm.com

© 2014 AIPMM www.aipmm.com Follow: @AIPMM @hmdelcastillo Use: #AIPMM #ProdBOK Tweet!

© 2014 AIPMM www.aipmm.com Participate and Win! Must be present to win! One lucky winner will get a free copy of the Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®)

© 2014 AIPMM www.aipmm.com Today’s Speaker Moderator: Hector Del Castillo, CPM, CPMM @hmdelcastillo Speaker: Dave Henry SVP of Enterprise Solutions Pentaho @Pentaho dhenry@pentaho.com www.pentaho.com

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 5 Dave Henry SVP Enterprise Solutions August 22, 2014 Data is Your Next Product Opportunity

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 6 Pentaho We Enable & Empower Data-Driven Businesses Customer momentum •Over 1,200 commercial customers •Over 10,000 production deployments Innovation through open source •Open, pluggable, purpose-built for the future •Sustained leadership in Big Data ecosystem with technology innovation Modern, cohesive business analytics & data integration platform •Full spectrum of analytics for all key roles •Embeddable, cloud-ready analytics •Broadest and deepest Big Data integration

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 7 Understanding Your Customer “In the age of relationship marketing when the focus has moved from the goal of simply moving or selling product to actually creating and maintaining a relationship with a customer, using the tools of anthropology will help marketers achieve those new goals”

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 8 Business Leaders are Focused on Analytics Key Findings 1.Analytics is a business process that requires continuous evaluation of new sources of data 2.Many of these new data sources can’t fit into a traditional data warehouse. It’s necessary to use Hadoop or access data “on demand” from external sources

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 9 1.Operational Reports 2.Management Dashboards 3.Interactive Analysis 4.Advanced Analytics •Predictive •Prescriptive Analytics is More than Reports & Dashboards

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 10 Get Ready for Advanced Analytics 1.From Gartner research report – “Hype Cycle for Big Data 2014”, Published 4 August 2014

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 11 Which of the following use cases do you have for advanced or predictive analytics? 1.Using predictive analytics to acquire or retain customers 2.Forecasting demand or capacity utilization 3.Detect or prevent fraud 4.Recommendation engine for users or customers 5.Predict service or equipment outages Poll #1

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 12 Scenario: Clickstream Data Pre-Enrichment

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 13 Scenario: Clickstream Data Post-Enrichment

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 14 Data Pipelines Preparing raw data for analysis Parsing & Validation Enrichment

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 15 Realizing Value from Data Surfacing Blended Data to the End-User

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 16 Sources of Data for Blending Integrating diverse data from multiple locations •Vendor (OLTP/DW) •3rd-Party Data Services •Customer Provided

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 17 ‘CRM for Universities’ Data service blends CRM info on students with: •Social influence data •Credit risk and income data •Customer’s Internal payments data Two Blending Examples ‘Internet of Things’ •New product processes and parses wireless network data at retail store locations •Delivers analytics on foot traffic and blends with: •Anonymous income data •Purchase transaction data Wireless Network Demographic Data Internal Payments Twitter CRM data Demographic & Credit Internal SOURCE SYSTEMS: SOURCE SYSTEMS:

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 18 Which of the following data sources would you consider blending to deliver analytics-ready data sets for customers or users? 1.Your own internal data, from data warehouse or OLTP 2.Your own internal data, from Hadoop or NoSQL stores 3.Social media data – Facebook, twitter, LinkedIn, etc. 4.Household/demographic data 5.Data provided directly by your customers or users Poll #2

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 19 Delivering Value with Enriched Data Core Products, Portals, & Apps that your customers are using today Product Data: Data warehouse, Big Data stores, raw data, APIs, and more… Data Publishing Current accounts – data analysts Self-Service Analytics Current accounts – analysts & business users New accounts in new markets – various roles Net New Data- centric Products, Portals, & Apps

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 20 Information Supply Chains An ecosystem of Data Services connected via the Web

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 21 Gartner on data monetization:1 •“By 2016, 30% of businesses will have begun directly or indirectly monetizing their information assets via bartering or selling them outright ” •“Start building information product manager skills and analytical competencies in your organization.” •“Large retailers place their point of sales (POS) and other store promotion data online for their business partners to subscribe to.” Direct Data Monetization Opportunities 1.From Gartner research report – “How Organizations Can Monetize Customer Data,” Analysts: Olive Huang, Douglas Laney; Published 6 March 2014

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 22 What best describes your plans to monetize your data or generate new sources of revenue with your data? 1.Have already launched projects 2.Currently developing projects 3.Plan to develop project within 1 year 4.Plan to develop project within 2 to 3 years 5.No plans at this time Poll #3

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 23 •Analytics are a core part of every hosted solution •Significant opportunity to help customers with advanced analytics •Advanced analytics require mastery of data blending & enrichment •Data pipelines streamline data preparation and delivery •Useful sources of data are distributed across the web •By 2016, 30% of businesses will have directly or indirectly started to monetize data Summary

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 25 Thank You blog.pentaho.com @Pentaho Facebook.com/Pentaho Pentaho Business Analytics JOIN THE CONVERSATION. YOU CAN FIND US ON:

© 2014 AIPMM www.aipmm.com Q & A Moderator: Hector Del Castillo, CPM, CPMM @hmdelcastillo Speaker: Dave Henry SVP of Enterprise Solutions Pentaho @Pentaho dhenry@pentaho.com www.pentaho.com

© 2014 AIPMM www.aipmm.com Join AIPMM! For a limited time, get a one-year AIPMM membership when you purchase a copy of the Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®). Learn more here: http://bit.ly/1iUknEx.

© 2014 AIPMM www.aipmm.com Upcoming Courses Certified Product Manager® Sep 8-9, 2014 – Boston Metro Area Dec 8-9, 2014 – DC Metro Area Certified Product Marketing Manager® Sep 10-11, 2014 – Boston Metro Area Dec 10-11, 2014 – DC Metro Area Click on the dates above for more information. If you have a team of 10 or more that you want to certify, contact certification@aipmm.com.

© 2014 AIPMM www.aipmm.com Upcoming Learning Opportunity Certified Innovation Leader (CIL®) Oct 23-24, 2014 – Irvine, CA Oct 30-31, 2014 - Bethesda, MD Course Preview Interested in attending this course at a convenient location near you? Contact us.

© 2014 AIPMM www.aipmm.com Upcoming Conference Product Management Festival 2014 Zurich, Switzerland September 17-18 AIPMM is offering a 25% discount on admission price. Use promotional code to register: Discount-AIPMM. To learn more, visit: http://bit.ly/1r2SNPd.

© 2014 AIPMM www.aipmm.com Please Join Us Again! Five Critical Strategies to Succeed Aug 29th, 12 – 1 p.m. ET AIPMM Webinar Series: http://aipmm.com/aipmm_webinars Global Product Management Talk http://www.blogtalkradio.com/prodmgmttalk Call For Speakers: http://www.boldpm.com/call_for_speakers Topic Suggestions: support@aipmm.com Announcements: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/

#aipmm presentations

Add a comment

Related presentations

Related pages

Data is Your Next Product Opportunity - AIPMM

Find out more about our new Agile Product Management Product ... Data Is Your Next Product Opportunity ... SVP of Enterprise Solutions at Pentaho, ...
Read more

Webcast: Data is Your Next Product Opportunity, Fri., Aug ...

... Data is Your Next Product Opportunity, Fri., Aug ... Dave is responsible for assisting Pentaho’s corporate customers and technology partners ...
Read more

Pentaho | MapR

Submit an Opportunity; ... you can focus on making the next big discovery in your ... Get started on the next stage of your big data journey with Pentaho ...
Read more

Partners - Pentaho | Data Integration, Business Analytics ...

... and Product Services. ... TEAM PARTNERS develops vertical data management solutions for Small & Medium ... We can service your Pentaho ...
Read more

How to Convince Your Boss to Send You to ... - pentaho.com

Product. Product Overview. Big ... on training will improve your effectiveness with the Pentaho Business ... is your organization investing in big data ...
Read more

PentahoWorld 2015

Attendees were able to take their Pentaho knowledge to the next ... of your organization, PentahoWorld ... Pentaho leadership and product ...
Read more

Pentaho Business Analytics Blog | This blog provides views ...

If your data is big, messy, extreme ... Product Marketing, Big Data Pentaho . 1 ... requirements and actually really thinking about what our next product ...
Read more