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Data Driven Personas Summit 08

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Information about Data Driven Personas Summit 08

Published on April 17, 2008

Author: toddwarfel

Source: slideshare.net

Description

Slides from my data driven design research personas IA Summit 2008.
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data driven design research personas Todd Zaki Warfel, Messagefirst

“A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design.” - Kim Goodwin, Cooper

“A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design.” - Kim Goodwin, Cooper

Personas are a representative behavior and activity profile that are contextual and specific to the particular application or service.

Personas are a representative behavior and activity profile that are contextual and specific to the particular application or service.

Why use them?

The average user doesn’t exist.

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