Data at the Heart of Your Business: Maximize the Value of Every User

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Information about Data at the Heart of Your Business: Maximize the Value of Every User

Published on November 27, 2016

Author: jessicatams1

Source: slideshare.net

1. Google Confidential and Proprietary The Developer Dilemma Smarter monetization with AdMob Sivan Enden, Strategic Partner Manager, EMEA Casual Connect Tel Aviv 2015

2. Google Confidential and Proprietary

3. Source: Swrve, Jan 2014 1.5%

4. Google Confidential and Proprietary what are you missing out on? Source: VisionMobile, App Economy Forecasts 2014–17, December 2014 Value of in-app ad advertising market by 2017

5. Google Confidential and Proprietary The Dilemma

6. Google Confidential and Proprietary Hybrid models are more successful Sources: Google Internal, App Annie Combination Ads IAP 0.05 0.25 0.5 Our most successful gaming partners are getting the most out of their users by combining different business models Revenue indexed

7. Google Confidential and Proprietary User Segmentation Users who are likely to spend IAP $ AD Users who click on ads

8. Google Confidential and Proprietary Know your users A successful monetisation method must be based on analytics

9. Google Confidential and Proprietary Audience Builder integration of analytics & admob Use your own data for user segmentation Reached level 5 Average 3 minutes per session Spent $10 past 30 days Audience Builder

10. Google Confidential and Proprietary Know your users before you know your users IAP ads Buyer IAP House ads beta

11. Google Confidential and Proprietary Two-man Australian mobile game company. Started using AdMob in 2015 and implemented AdMob IAP house ads for their game Gun Fu: Stickman 2. DobSoft Revenue growth over two month period 6X 20%Increase in average revenue per user

12. Google Confidential and Proprietary It’s complicated

13. Google Confidential and Proprietary Intelligent ad serving based on user analytics The Admob Platform - one stop shop Mediation in-app purchase Network demand Analytics Smarter Monetisation

14. Google Confidential and Proprietary You don’t have to commit $2.75 $2.25 $1.75 $1.25 $0.75 $0.25 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $3.25 Different networks perform differently

15. Google Confidential and Proprietary AdMob mediates more than 40 ad networks 25 402014 2015

16. Google Confidential and Proprietary SDK-less mediation SDK SDK-less Ad network B Serve third party demand without having to update app with additional adaptors and SDKs Ad network A

17. Google Confidential and Proprietary Mediation for all major formats Banner Video Interstitial Reward based COMING SOON

18. Google Confidential and Proprietary Different formats perform differently Banner Video Interstitial Native

19. Google Confidential and Proprietary Native ads

20. Google Confidential and Proprietary Reservation Deliver based on clicks/imp goals Pace the campaign Cross promotion Direct deals

21. Google Confidential and Proprietary Smarter monetisation Know your users Treat them differently Maximise Yield

22. Thank You

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