Published on July 22, 2009
Using Media in a Networked Age
Agenda 0. Media Shift 1. Supply 1.1 Boundaries Blur 1.2 Market Failure 1.3 Good News 2. Demand 2.1 Messy 2.2 “Public Failure” 3. Principles 3.1 Consumers 3.2 Creators 4. Mediactive
0 Media Shift
‘Democratized’ Media Not in the sense of voting... ...but Participation Creation/Production Access
Who is a journalist? Wrong question.
AND, not OR
Innovation | Adaptation (Good news: Trying New Things is Cheap)
“(T)he low cost of failure means that someone with a new idea doesn't have to convince anyone else to let them try it -- there are few institutional barriers between thought and action.” -- Clay Shirky
Start with good idea Develop fast & launch Fix what’s broken Fail fast Repeat
Photo by Stovak via Flickr
Too Much Information Photos by Eammon Sullivan and perspikace via Flickr
Is It Accurate? Trustworthy? Not Necessarily, in a ‘Photoshop’ World
Not to Mention (ahem)…
The (Eco)System Needs Repair Photo by Frozen Coffee, via Flickr
Photo by Curious Expeditions, via Flickr
1. Persuade News “Consumers” to be Active Media Users2. Persuade Journalists to do Better Journalism
Principles (for “consumers”) Skepticism Be skeptical of absolutely everything
Professional “Amateur” Everything. Local TV News Mass Typical Daily Newspaper Niche
Principles Skepticism Judgment But not equally skeptical of absolutely everything
Credibility Scale (BS Meter) -30 0 +30
Credibility Scale * Citizen Media (e.g. blogs) Random Comments -30 0 +30 * except the editorial page…
Photo: LaughingSquid.com via Flickr
Anonymous Speech We must preserve anonymity Especially when free speech can mean loss of liberty, or life But, in almost all cases, anonymous speech lacks credibility If a personal attack is anonymous, assume it is a lie
Principles Skepticism Judgment Research Ask your own questions, especially when making big decisions
Best place to start Worst place to stop
Principles Skepticism Judgment Research Free thinking Go outside your comfort zone, in politics and culture Be relentless with yourself
Principles Skepticism Judgment Research Free thinking Techniques Create media Understand how media persuade
Principles for Journalists All of the above (principles for consumers) PLUS: Thoroughness
Principles for Journalists Thoroughness Accuracy
Principles for Journalists Thoroughness Accuracy Fairness
Principles for Journalists Thoroughness Accuracy Fairness Independence
Principles for Journalists Thoroughness Accuracy Fairness Independence Transparency
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