Dan Gillmor's talk at Joi's KMD Digital Journalism Class

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Information about Dan Gillmor's talk at Joi's KMD Digital Journalism Class

Published on July 22, 2009

Author: joi

Source: slideshare.net


Dan Gillmor's talk at Joi's KMD Digital Journalism Class

Mediactive: Using Media in a Networked Age Dan Gillmor

Agenda 0. Media Shift 1. Supply 1.1 Boundaries Blur 1.2 Market Failure 1.3 Good News 2. Demand 2.1 Messy 2.2 “Public Failure” 3. Principles 3.1 Consumers 3.2 Creators 4. Mediactive

0 Media Shift

Media 0.1

Media 0.5

Media 1.0

Media 1.1

Media 1.5

Media 2.0

Media 2.5

Media 3.0

‘Democratized’ Media Not in the sense of voting... ...but Participation Creation/Production Access

2 Supply

Who is a journalist? Wrong question.


Not Journalism


AND, not OR

Trade Association

Innovation | Adaptation (Good news: Trying New Things is Cheap)

“(T)he low cost of failure means that someone with a new idea doesn't have to convince anyone else to let them try it -- there are few institutional barriers between thought and action.” -- Clay Shirky

Start with good idea Develop fast & launch Fix what’s broken Fail fast Repeat

3 Demand

Photo by Stovak via Flickr

Too Much Information Photos by Eammon Sullivan and perspikace via Flickr

Is It Accurate? Trustworthy? Not Necessarily, in a ‘Photoshop’ World

Not to Mention (ahem)…

The (Eco)System Needs Repair Photo by Frozen Coffee, via Flickr

Photo by Curious Expeditions, via Flickr

3 Principles

1. Persuade News “Consumers” to be Active Media Users2. Persuade Journalists to do Better Journalism

Principles (for “consumers”) Skepticism Be skeptical of absolutely everything

Professional “Amateur” Everything. Local TV News Mass Typical Daily Newspaper Niche

Principles Skepticism Judgment But not equally skeptical of absolutely everything

Credibility Scale (BS Meter) -30 0 +30

Credibility Scale * Citizen Media (e.g. blogs) Random Comments -30 0 +30 * except the editorial page…

Photo: LaughingSquid.com via Flickr

Anonymous Speech We must preserve anonymity Especially when free speech can mean loss of liberty, or life But, in almost all cases, anonymous speech lacks credibility If a personal attack is anonymous, assume it is a lie

Principles Skepticism Judgment Research Ask your own questions, especially when making big decisions

Best place to start Worst place to stop

Principles Skepticism Judgment Research Free thinking Go outside your comfort zone, in politics and culture Be relentless with yourself

Principles Skepticism Judgment Research Free thinking Techniques Create media Understand how media persuade

Principles for Journalists All of the above (principles for consumers) PLUS: Thoroughness

Principles for Journalists Thoroughness Accuracy

Principles for Journalists Thoroughness Accuracy Fairness

Principles for Journalists Thoroughness Accuracy Fairness Independence

Principles for Journalists Thoroughness Accuracy Fairness Independence Transparency

4 Mediactive

Please help:dan@dangillmor.com+1.650.868.7528dangillmor.com

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