Dan bennett presentation

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Information about Dan bennett presentation

Published on March 7, 2014

Author: Chinwag

Source: slideshare.net

Investigating the Halfalogue The Psychology of Mobile Phone Etiquette: Why it’s annoying to overhear a mobile phone conversation daniel.Bennett@ogilvy.com

92% believe other people practise bad mobile phone etiquette Intel (2012) daniel.Bennett@ogilvy.com

48% admit using their mobile phone in public toilets CNN (2013) daniel.Bennett@ogilvy.com

75% admit using their mobile phone on their home toilet Wtop.com (2012) daniel.Bennett@ogilvy.com

? ? ? Make and take calls Play with Apps Both daniel.Bennett@ogilvy.com Wtop.com (2012)

Make and take calls daniel.Bennett@ogilvy.com Play with Apps Both Wtop.com (2012)

Make and take calls daniel.Bennett@ogilvy.com Play with Apps Both Wtop.com (2012)

Make and take calls daniel.Bennett@ogilvy.com Play with Apps Both Wtop.com (2012)

6.8 million mobile phone subscriptions globally International Telecommunications Union (2013) daniel.Bennett@ogilvy.com

x daniel.Bennett@ogilvy.com

Half as much noise … but is twice as annoying? daniel.Bennett@ogilvy.com

1) Limited attention 2) Make sense of the world daniel.Bennett@ogilvy.com

x daniel.Bennett@ogilvy.com

1) Limited attention 2) Make sense of the world daniel.Bennett@ogilvy.com

Need-to-listen Effect Speaker 1: what would you like from the supermarket? Speaker 2: erm I dunno, maybe something with ham and cheese? Speaker 1: Shall we make sandwiches? daniel.Bennett@ogilvy.com

Need-to-listen Effect Speaker 1: what would you like from the supermarket? Speaker 2: ?????????????????? Speaker 1: Shall we make sandwiches? daniel.Bennett@ogilvy.com

‘Isn’t it just noise?’ daniel.Bennett@ogilvy.com

Noise vs. Meaning daniel.Bennett@ogilvy.com

daniel.Bennett@ogilvy.com

The Results Theory supported daniel.Bennett@ogilvy.com

Mundane vs. Salacious daniel.Bennett@ogilvy.com

The Results Decrease Annoyance High Interest Ratings daniel.Bennett@ogilvy.com

daniel.Bennett@ogilvy.com

daniel.Bennett@ogilvy.com

The Results Decrease Annoyance High Interest Ratings daniel.Bennett@ogilvy.com

Dan Bennett Choice Architect #ogilvychange @danbenyork daniel.bennett@ogilvy.com Read the paper here daniel.Bennett@ogilvy.com

#ogilvychange presentations

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