Published on March 3, 2014
GETTING TO KNOW EACH OTHER
ROI on Culture
What is the DNA of our Customer Experience?
What is meant by organisational culture?
The Role of the Culture Leader • • • • To give more toys? To give more direction? To give more parties? To give more role models? • • • • • To give more time off? More reprimand? More support? More dictators? More Leaders?
Client One Project: Year Two Organisation: Private Hospital Location: North London Employee Population: 550 Staff Industry Sector: Health Care Established: Long Standing Employees Population: Multi Cultural Brand: Established Values: Excellence, Innovation, Charity, Compassion, Responsibility Campaign: Excellence – Making the Difference Project: Internal Marketing campaign, Training, Coaching
Client Two Project: Month Three Organisation: 5 Star Hotel Location: Palm Beach, Florida Employee Population: 550 Staff Industry Sector: Hospitality Established: 2013 Employees Population: Multi Cultural Brand: Rebrand Values: Hoteliers, Integrity, Authentic, Intuitive, Goosebumps Campaign: Stand Out Project: Launch, Internal Marketing campaign, Training, Coaching
As a Culture Leader: Come up with a list of actions or activities that you would suggest to enhance and ensure the sustainability of these two cultures
Freedom (Known Knowns) The organisation must give more autonomy to its leaders to put in place an environment that better represents the culture
Greatness (Known Unknowns) Move out into your employee population and uncover your secret heroes, artists, storytellers, and sports enthusiasts. These are the real people that drive your culture.
Connection (Sharing Knowns) Introduce brand focused initiatives that allow employees to better understand the brand promise and engage as a brand representative. Be part of the process.
Communities (Unknown Unknowns Create opportunities for your people to come together a showcase their talents and celebrate success.
Dale Smith, Brand Culture Specialist and Managing Director of Bridge ... Being a Culture Leader: Driving employee engagement ...
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The Top Tens of Employee Engagement ... Ten Ways for Leaders to Connect with Employees ... state or an instance of being emotionally impelled.”