Daily Deal Sites in the UK: Brand Awareness or Brand Damage?

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Information about Daily Deal Sites in the UK: Brand Awareness or Brand Damage?
Business & Mgmt

Published on August 9, 2013

Author: visioncritical

Source: slideshare.net


Does Britain’s addiction to discounts make it worthwhile for brands to offer daily deals? A recent Vision Critical study looks at the UK’s attitudes toward daily deal sites and provides some insights into the marketing implications of using this type of promotion.

or ? DEAL SITES in Great Britain: 32% of Brits take advantage of deal sites. THOSE WHO USE THEM ARE VERY SATISFIED! 75% 26% 20% 19% 6% 86% 92% 88% 89% 85% POPULARITY SATISFACTION MORE THAN 40% BELIEVE THEY’VE SAVED OVER £50 11% 37% 33% 9% < £10 £10 - £49 £59 - £199 £200 > TOP 4 TYPES OF DEALS MEN VS WOMEN RESTAURANTS SPAS ENTERTAINMENT TRAVEL 37% 32% 28% 21% Have considered trying new things because of deal site offers: 60% Feel deal site offers often have surprise restrictions and limitations: 51% Feel company reputations are damaged by over-promotion through deal sites: 26% Have let their purchased offers expire before using them: 23% From June 14th to June 15th 2013 an online survey was conducted among 2,007 randomly selected British adults who are Springboard UK panelists. The margin of error—which measures sampling variability—is +/- 2.2%, 19 times out of 20. The results have been statistically weighted according to region, age, gender, newspaper readership and social grade Census data to ensure a sample representative of the entire adult population of Great Britain. Discrepancies in or between totals are due to rounding. Contact Hannah Mumby +44 207 633 2900 / hannah.mumby@visioncritical.com

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