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Information about Dabbawala

Published on December 17, 2011

Author: chitrakamal

Source: slideshare.net


Implementation of Sig Sigma in Dabbawala

DABBAWALA STATISTICSHistory : Started in 1880Average Literacy Rate : 8th Grade Schooling (4500 Semi Literates)Average Area Coverage : 60 Km per Tiffin BoxEmployee Strength : 5000Number of Tiffins : 2,00,000 Tiffin Boxes (4,00,000 transactions everyday)Time Taken : 3 hours (9 am - 12 pm delivery of carriers, 2 pm - 5 pm collection of empty carriers)Cost of Service : Rs. 200/- - Rs. 300/- per monthTurnover : Rs. 50 crore per month approximatelyMethodology : Color Coded Handle to identify Owner & DestinationLogistics : Train, Bicycle or Foot

ORGANIZATIONAL STRUCTUREGOVERNING COUNCIL DECENTRALIZED ORGANIZATION(President, V.president, Tre asurer, 9 Directors STOCK OWNERSHIP OF EMPLOYEES Minimum Investment MUKADAMS 2 Bicycles- Rs.4000 Wooden Crate Tiffins- Rs.500 One White Cotton Kurta- Rs.600 Gandhi Topa- Rs.20 DABBAWALAS

Students (College +TARGET CUSTOMERS School) Small Business Entrepreneurs Managers Bank Staffs & Mill Workers COMPLAINTS Customer Service Tiffin Box Lost or Stolen- Investigation Cost Deduction if Found Guilty Poor Service

STRENGTHSTime management WEAKNESSESSOwnership & Pride in the workCustomer Satisfaction High Dependence upon MumbaiTeamwork, Discipline Local TrainsLow Operational Cost Limited Fund Flow to association toProcess Consistency implement Welfare SchemesService Delivery of 6 Sigma StandardFool Proof Delivery model-Color CodingJIT approach SWOT THREATS OPPORTUNITYGenerating Revenues by promotion Fast Food Joints & Small Restaurantsof other Brands Flexi Timing/Work from Home Culture

Threat of New Entrants 125 year Experience Curve Difficult to Replicate the supply ChainSuppliers Bargaining Power Current Buyers Bargaining Not Dependent on Competition Power suppliers or Technology Fast Food Joints Nominal rate of Rs.300 is chargedDriving Force- Human Office Canteens Capital Win-win situation No substitutes for Home Cooked Food even in the future. Sustain Growth

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