Cytech Profile

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Information about Cytech Profile
Technology

Published on August 28, 2009

Author: vanton

Source: slideshare.net

Profile CYTECH.GR – COMPANY PRESENTATION Company Profile and Activities

TABLE OF CONTENTS 1 Company Profile.........................................................................................................................................3 1.1. Company Profile .................................................................................................................................. 3 1.1.1. Profile and Vision........................................................................................................................... 3 1.1.2. History and Activities...................................................................................................................... 3 1.1.3. Products and Services.....................................................................................................................4 1.1.3.1. SMS Platform ( www.mobile-marketing-platform.com ) .............................................................. 4 1.1.3.2. ProSMS.gr ( www.prosms.gr ).................................................................................................. 4 1.1.3.3. Bluevibe ( www.bluevibe.net ).................................................................................................. 5

1 Company Profile 1.1.Company Profile 1.1.1.Profile and Vision Cytech is a company that has entered dynamically in the Information Technology market in Greece and abroad. Our aim since day one has been to develop and deliver pioneering services of the highest quality, in order to fulfil our customers' needs to the maximum. To ensure our customers' satisfaction, we always provide support for our products, via dedicated support personnel, whose primary concern is serving our customers' requests with top priority. Our commitment to the role of a pioneer is a difficult but conscious decision. We are aware of the risks involved in introducing new products and services to the market, but believe that, if done right, these new products and services are bound for success. We decline the role of importer and reseller of already existing software, because we, as a company, are confident in our expertise and know-how and prefer to build products ourselves. In addition, it is this deep knowledge of our products that allows us to provide our customers with expert support with their every problem or request. 1.1.2.History and Activities In 2002 our company developed a web service concerning mobile content based on SMS and their incorporation in Internet Cafés. The name of the service was net2SMS, and allowed mobile users to download mobile content on their mobile phones, by sending the appropriate SMS to a premium number. In the same year Cytech developed SMS Platofrm (http://www.mobile-marketing-platform.com/), a mobile marketing platofm using interactive sms services. It is market-proven platform which covers the mobile needs of Greek National Broadcast Network (ERT – ERA) and Databank S.A. In 2004 Cytech developed and launched a service for mass SMS dispatch from a desktop environment, via the Internet. The service was named EasySMS and provided advanced features, such as delivery report results, future scheduled dispatches, repeated dispatches, and dynamic selection of originator of the SMS. In the same year Cytech also developed a platform for running TV games. A TV game is broadcast by a TV station as part of their program and allows players to participate in the game via SMS, using their mobile phones. More information and an example “WordHunt” game can be found at www.tvgame.gr At the beginning of 2006 Cytech founded Bluevibe aiming at the exploitation of the Bluevibe System (www.bluevibe.net). Bluevibe is a proximity marketing tool based on the Bluetooth technology. Cytech again pioneers, by thus becoming the first and only Greek company to develop their own proximity marketing tool based on Bluetooth. Following on from the success of EasySMS, Cytech created a new service for bulk SMS aimed exclusively at businesses and professionals. The service was named ProSMS.gr (www.prosms.gr) and made its appearance in June 2006, offering top quality of service, combined with competitive pricing and advanced options for the dispatch of SMS, covering the full range of our customers' diverse needs. The company's plans mainly include the promotion and exploitation of the Bluevibe system and the establishment of the brand around mobile marketing and SMS services in the international market.

In the direct plans of our company is the contracting of strategic partnerships with companies capable of helping us expanding our business abroad. Such companies could be venture capitalists, investing companies, large technology and service providers, small technology companies well known to their local market. 1.1.3.Products and Services 1.1.3.1.SMS Platform ( www.mobile-marketing-platform.com ) Cytech has developed an SMS platform, a service which was both original and pioneering for Greek standards. This platform (SMS Platform) has been sold and is being used by the University of Crete covering the mobile communication needs of the Greek Public Broadcast Network and Radio stations (ERT – ERA). Cytech has signed a maintenance and support contract and continues to implement all the large scale SMS activites of ERT, like the Eurovision preliminaries and Song Festival. In addition to this, Cytech has successfully undertaken, in collaboration with Internet Hellas, five large mobile marketing campaigns for Milko, Marlboro, Cosmote, and TIM, all based on the SMS Platform. Cytech has also installed SMSP at Databank S.A. member of Intracom group and has signed a support and maintenance contract. During 2006 Databank upgraded SMSP to version 3.1.2. SMSP offers a variety of different types of Value Added Services (VAS). Each service has been designed with our customers in mind, and has been implemented to suit a different usage scenario of the platform. Some of the main types of services SMSP offers are: • Quiz: Offers the ability to create an SMS Quiz, where the Quiz organizer predefines the questions and the possible/correct answers. Each player is then sent each question in turn and sends his/her answer in, via SMS. • Vote: A single question is advertised to the mobile users, and they can send in their answers via SMS. • Sweepstake: The Sweep organizer issues a series of 'tickets', and distributes them to his/her customers. They can then participate in the Sweep by sending in their ticket code, via SMS. • TV Chat: Receives text SMS messages and uses an external application to display them on air, in the picture broadcast by the TV station. • Opinion: Receives 'opinions' of mobile users, which the platform user can view through the use of an Internet-based application, online. • Redirect: Allows SMS messages to be extracted from the platform and forwarded in some other form to an (external) application for further processing. All the above services, and some variants of these, have been individually developed in order to cover all possible usage scenarios of the platform. Our main aim and concern has always been to deliver complete services and products, and thus overcome our customers’ expectations, leaving us only with happy and satisfied customers. As a result, SMSP currently deals with more than 10 million SMS every year. 1.1.3.2.ProSMS.gr ( www.prosms.gr ) Our position as a pioneer in the bulk SMS field, has allowed us to deliver top quality services, such as ProSMS.gr. ProSMS.gr is an Internet-based service for sending mass or group SMS from the Internet to mobile phones. It is a service aimed solely at business users, offering only large volumes of SMS, and high quality of service, combined with competitive pricing. The Internet-based nature of the service allows its users to access it from any computer with Internet connectivity, without requiring the installation of special software prior to use. In addition, ProSMS.gr offers advanced options for every SMS dispatch. These options include: 1. the ability to send flash SMS, 2. the ability to dynamically select the originator of each SMS,

3. the ability to send individual as well as group SMS , to numbers that can be organised and defined as groups within the service itself, 4. the ability to schedule SMS for future delivery 5. the ability to schedule repeated dispatches, at regular intervals (e.g. every Friday at 5.00 PM ) This offers our customers the flexibility we always strive to deliver to our customers, across all our products and services. To ensure our customers' satisfaction with ProSMS.gr our dedicated support personnel is always at hand to help with every request, problem or question. ProSMS.gr sends more than half a million SMS all over the world every month. 1.1.3.3.Bluevibe ( www.bluevibe.net ) Bluevibe is the latest addition to the range of products and services we offer. It is a proximity marketing tool in the form of a wireless communications platform aimed at mobile phones and PDAs. Bluevibe enabled locations provide their visitors with access to a variety of information and allow them to enjoy a number of information- related or entertainment services, via special devices called Bluevibe Hotspots. Bluevibe is the only platform in the market that allows real time, fully interactive services through Bluetooth, WiFi or GPRS/3G, while offering a complete solution for “one-way” campaigns (content push). We specifically designed Bluevibe to allow large remote deployments. Specialized tools in the Bluevibe platform enable platform administrators to easily manage their campaigns no matter where or how many their Hotspots are. Bluevibe Hotspots can be installed at a variety of locations, to cover a wide variety of current information needs, advertising and promotion. The system can support very large numbers of users, as it is based on the Bluetooth technology, which is used by more than 80% of the mobile phones today. A few examples of interactive services that can be offered via the Bluevibe Browser include: • Forum, (opinion casting viewable by other community members) • On demand access to web sites, (e.g. the promotion company's or sponsor's site) • Poll / Quiz, (allowing users to vote or answer questionnaires) • Information / News Services, (news delivered live to users) • Chat, (live chat with other users in the system) • SMS (free or low cost SMS for end users, sponsored by the provider) • Subscription services, (users subscribe via Bluevibe to another service) • Download of Multimedia Content. (e.g. favourite ringtones, or videos). Bluevibe is the first and only proximity marketing tool based on Bluetooth to be developed in Greece, and is currently operational at our customers' sites all over the world, across 5 continents.

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