Customer Webinar with RAM Tracking: How Sales Cloud can grow your business.

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Information about Customer Webinar with RAM Tracking: How Sales Cloud can grow your business.
Business & Mgmt

Published on January 27, 2014

Author: Salesforce



Slides from a salesforcewebinar we hosted with RAM Tracking on 22nd January, where you can hear more about how RAM Tracking have really grown their business and improved their customer service, with salesforce.

To view a recording of the session please visit:

To find out more about Sales Cloud, please visit:

How Sales Cloud can help transform your business Supercharge Pipeline and Sales Productivity With the World’s #1 Sales Application Wednesday 22nd January 2014

Agenda & Speakers • Introduction to Sales Cloud - Sanj Bhayro, AVP GB Sales, • How we use Salesforce - Chris McClellan, CEO, RAM Tracking • Sales Cloud Demo - Manoj Shivji, Lead Sales Engineer,

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2013. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.

Hard to Drive Performance if Sales Process is Broken Not Enough Pipeline Not Enough Time Selling Underperforming Reps Limited Insights Missed Target No lead routing No mobile access Poor data quality Hard to find information & experts No social insights Time wasted on emails & approvals Inconsistent selling process Lack of reporting flexibility Limited coaching and feedback No real-time visibility Limited automation Too many spreadsheets

Enabling Sales Performance Cloud . Mobile . Social +28% Sales Grow Pipeline Increase Sales Productivity Improve Rep Performance Gain full Insight +38% +36% +26% +45% Improved lead conversion Higher productivity Higher win rate Improved forecast accuracy Source: Customer Relationship Survey conducted March 2013, by an independent third-party, Confirmit Inc., on 5,200+ customers randomly selected. Response sizes per question vary.

Chris McClellan CEO, RAM Tracking

RAM Tracking • Award winning GPS tracking company based in Leeds • Founded in 2004 • Approx. 3,000 customers / 20,000 devices • Opened an office in Toronto, Canada in 2009 • Currently employ 50+ staff across both offices

Why did we need a solution? • Multiple CRM platforms which created isolated departments • One system, Paperless, Mobile and Scalable that will align the business • Visibility of our Sales Pipeline to increase Sales Performance • Improve support & offer optimum service • Management information • A platform for growth

Why we chose Salesforce Out of the Box 360° Holistic View Ease of Use Market Leader Why Salesforce? Cloud Based

Sales Cloud Benefits • Maximise opportunities • Ability to identify weaknesses quickly • Understand our customers – target customer vertical / segments to drive sales and profitability – Highlight market and adoption trends • Improvement in sales conversion rate • End to end visibility of each customer • Driving efficiency and alignment with back office – Reduction in internal emails, calls and meetings • Budgeting, planning & forecasting insight

Financial Benefits • Sales increased by 28% (within the first six months after implementation) • 26% Increase Pipeline per quarter with online demos • 24% decrease in pay per click advertising spend • 21% faster order fulfilment • 14% reduction in cost of service • Reduced number of incoming customer calls by 11%

The Future… 30% YOY Growth • Alignment • Focus • Customer first – – – – – Salesforce Exact Target Marketing Cloud Compensation System Electronic Signatures Increase customer interaction with the use of surveys Aggregate customer usage data

Sample Dashboard

Sample Dashboard

Sample Dashboard

Manoj Shivji Lead Sales Engineer,

Want to find out more? • If you are already a Salesforce customer, then please speak to your AE for follow up • Or visit our Salesforce1 Sales Cloud page: • Read the full story of RAM Tracking:

Best practices for choosing a CRM Solution • Solution must be scalable – grow with your business • Business is changing and you want a life time solution so partner with an innovator • Mobile as well as desktop solutions • Must be easy to use to keep training costs down • Focus on why you need a solution and the ROI - not the price • Find a customer focused company who listen to their customers and respond to their needs

Thank you!

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