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Customer Service: Your Most Important Sales Tool?

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Information about Customer Service: Your Most Important Sales Tool?
Business & Mgmt

Published on February 19, 2014

Author: leighashton

Source: slideshare.net

Description

You can have the greatest sales people on the planet, but if you’re leaking customers through poor customer service, your balance sheet will suffer.

And the cost of acquiring new customers usually far outweighs that of keeping existing customers. Surely it’s much more preferable to keep more of those customers you have? For me, every company should realise that their ultimate sustainability depends on their ability to generate consistent excellent service that keeps customers coming back and singing their praises.

Yet 77% of customers say that if they experience poor service, they would avoid using that company again where there is another option available.

But, is it me…or are customer service standards still sadly lacking?
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Customer Service: Your most important sales tool? Link to Blog on slide 4…

You can have the greatest sales people on the planet, but if you’re leaking customers through poor customer service, your balance sheet will suffer. And the cost of acquiring new customers usually far outweighs that of keeping existing customers. Surely it’s much more preferable to keep more of those customers you have? Yet 77% of customers say that if they experience poor service, they would avoid using that company again where there is another option available.

What could you do? How is your customer service?

Read Full Blog by clicking link below… http://leighashton.wordpress.com/2014/02/19/custo mer-service-your-most-important-salestool%E2%80%8F/

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